According to experts' prediction, from now until 20 10, the average annual growth rate can still be maintained at around 13%. By 20 10, the total sales of domestic cosmetics market will reach 80 billion yuan. There are more than 3,700 cosmetics production enterprises registered in China Industrial and Commercial Bureau, and about 2,500 are operating normally.
There are more than 1 50 cosmetic enterprises with annual sales exceeding1100 million yuan in China, including 8 enterprises with annual sales exceeding 500 million yuan. From the perspective of product structure, China's cosmetics market is similar to other countries in the world, mainly focusing on skin care products.
Skin care products account for about 36%, hairdressing products account for about 365,438+0%, and beauty products account for about 65,438+08%. In the foreseeable future, the market in China will still be dominated by skin care products. However, with the gradual enhancement of people's aesthetic awareness and beauty knowledge and the influence of SARS, the national health care awareness will be generally improved, the beauty washing cosmetics market will rise rapidly, and the sales of children's cosmetics and men's cosmetics will also be greatly improved.
At present, the cosmetics industry in China has experienced nearly 20 years of development, and has gradually moved from the initial growth stage to the mature stage. At this moment, reviewing the development history of cosmetics will help us to better predict and look forward to its future development trend.
First, the history of the development of cosmetics "everyone has the heart of beauty", and human beings have been pursuing the beautification of their own cosmetics since ancient times. The development history of cosmetics can be roughly divided into the following four stages (also called four generations): ① The first generation used natural animal and vegetable oils for simple physical protection of the skin, that is, directly used various oils from animals, plants or minerals without chemical treatment.
Ancient Egyptians used animal and vegetable oils, mineral oils and plant flowers in religious ceremonies, mummy preservation and personal skin care and beauty care of imperial nobles more than 4,000 years ago. The ancient Romans not only beautified and maintained the skin, hair, nails and lips, but also used Naples as a perfume manufacturing center to obtain pleasant fragrance and prevent insects in the wardrobe from eating it. The earliest perfumes were camphor, musk, sandalwood, lavender and clove oil.
From 7th century to12nd century, * * countries made important achievements in cosmetics production, represented by the invention of processing plant flowers by distillation, which greatly improved the output and quality of essential oils. At the same time, cosmetics in China have also developed by leaps and bounds. There are records of thrush and lip-pointing in the ancient book Hanshu. In Qi Shu Yao Min, the powder with clove fragrance was introduced. Curry written by China and Han Yanzhi in Song Dynasty is the earliest fragrance monograph in the world.
② The second generation is cosmetics based on oil-water emulsification technology. 18, 19 After industrial revolution in europe in the century, chemistry, physics, biology and medicine got unprecedented development, and many new raw materials, equipment and technologies were applied to cosmetics production. Due to the development of surface chemistry, colloid chemistry, crystallization chemistry, rheology and emulsification theory, dielectric surfactant was introduced and HLB value method was adopted to solve the key problem of selecting emulsifier correctly.
Under the guidance of these scientific theories and people's practice in the future, cosmetics production has undergone tremendous changes, from the original primary small family production in the past to a new professional science and technology. It is on this basis that China's cosmetics industry has become the fastest growing and most popular industry in China's light industry.
Even the famous FDA in the United States is considering changing its name to FDCA. ③ The third generation is cosmetics extracted from various animals and plants.
The cosmetics are supplemented with essences such as Ainera and Hormoues extracted from the skins and viscera of natural plants or animals such as Gleditsia sinensis, fruit acid and papaya. Supercritical CO2 extraction is an advanced extraction method, which improves the yield and extraction purity of effective substances, thus making them salty. Lingpin has been popular abroad for forty or fifty years, which makes it possible for people to pursue whitening, acne, freckle and wrinkle removal. Until now, some of these cosmetics are still very popular.
Functionalization; Functional cosmetic, which is also called therapeutic cosmetic or drug for short, is sometimes called quasi, which means it is between cosmetic (cosmetic) and drug. ④ The fourth generation is bionic cosmetics, that is, biological essence substances with similar structure and high affinity to human body are made by biotechnology, which are compounded into cosmetics to supplement, repair and regulate cytokines, so as to achieve the purpose of anti-aging and repairing damaged skin. This kind of cosmetics represents 2 1 century; The development direction of ling products.
These cosmetics are represented by bioengineering agents such as ceramide and genetic engineering agents such as deoxyribonucleic acid (DNA) and epidermal growth factor (EGF). In order to make breast enhancement, slimming and skin rejuvenation possible to a certain extent.
Second, the development trend of cosmetics The development of science and technology is endless, and the development of cosmetics industry will not stop. So in which direction will cosmetics develop after the fourth generation? The author thinks that the subject of cosmetics is likely to rush to the nano-age together with many other disciplines (material science, medicine, bioengineering and agriculture, environment and agriculture, aerospace, microelectronics, optoelectronics and computer, etc.). ). Nanometer (abbreviated as nm) is a unit of length, and one nanometer is equal to one billionth of a meter.
All substances (biological or abiotic) are composed of nano-sized particles, that is, the most basic elements, molecules and atoms. Nanotechnology is a technology to manufacture and develop new products with molecular particles.
However, the nano-sized material particles often show different physical and chemical properties under normal conditions. As we all know, some metals show different physical and chemical properties at ultra-cold state than at normal temperature. This ultra-fine particle technology can also be called fractionation.
2. The Historical Development of Beauty and Makeup in China There is no accurate record about the history of cosmetics. From the funerary objects, murals, sculptures and living relics found in archaeological work, it is speculated that as early as 2000 BC, human beings knew about makeup and beauty. The use of cosmetics by human beings began with the use of spices. Gradually combined with medicine, beauty and treatment. According to legend, cosmetics used abroad originated in ancient Egypt. In the 5th century BC, I knew how to smear the whole body with oil with aromatic substances for pilgrimage, to show piety, or to smear the corpse for antisepsis. The source of spices is simple processing, such as mashing or soaking natural aromatic plants. After thousands of years of evolution, he began to know how to process aromatic substances by distillation in the 10 century. By the15th century, Europe entered the Renaissance, with unprecedented cultural prosperity and great improvement in human spiritual and material civilization. Cosmetics also began to separate from the medical system, forming an independent industry. In the19th century, due to the development of organic chemistry, organic synthesis has achieved unprecedented development. With the processing of oils and fats, the extraction and synthesis of spices, and the synthesis of dyes, dyes and surfactants, rich raw materials have been provided for the great development of cosmetics industry. The mid-20th century (after World War II) is a period of great development of international cosmetics, and industrial and commercial enterprises are constantly emerging, among which about 500 enterprises have strong competitiveness. The strength of these companies is also changing at any time.
China is an ancient civilization with a long history and splendid culture, and it is also one of the earliest nations to know and use cosmetics. As early as the end of Shang Dynasty, more than 0/000 years before BC, there was a beauty product "Yan Zhi", which is today's "slimming". At that time, the red and blue leaves of Yan real estate were mashed into juice and condensed into fat for decoration. The use of cosmetics, initially in the palace, gradually expanded to the private sector. The form is from self-production and self-use, and gradually develops into a small workshop with centralized production. Famous cosmetic workshops in Chinese history include Xie Fuchun in Yangzhou and Kong in Kangzhou, both of which have a history of more than 100 years. They were developed by collecting and refining aromatic substances for the palace, and now they have been transformed into modern cosmetics factories.
China Modern Cosmetics Factory was founded at the end of 19 and the beginning of 20th century. Widely popular, the first factory in Hong Kong. 1905 "Shuangmei" brand toilet water and cream were produced, which was only later than 1895 "Ponzi" cream 10 years. However, due to the unstable political situation, until the eve of liberation in 1949, only a few big cities in China produced cosmetics, with small quantity, low grade and poor quality. After liberation, the cosmetics industry formed an independent industrial system under the leadership of the Ministry of Light Industry. Because of the ideological connection between makeup and bourgeois lifestyle, the cosmetics industry has been wandering for another 30 years. By the 1970s and early 1980s, since the reform and opening up, people's material life and cultural life have generally improved, and their understanding of Xiang Mei is also changing. Dressing neatly and beautifully is not a bourgeois patent, and the consumption of cosmetics is increasing day by day. In recent 10 years, China's cosmetics industry has taken shape by absorbing foreign advanced experience and transforming branches and trees. At present, there are more than 2,000 large and small production enterprises with complete varieties and colors, and the quality has been greatly improved. The output value of 199 1 has reached 4.5 billion yuan, an increase of 28% compared with 1990, with profits and taxes of about 654,380.4 billion yuan, and foreign exchange earned by export1500,000 dollars. The development speed is quite fast.
3. How is the history of cosmetics in China recorded? Since the early 1980s, the beauty cosmetics industry in China has experienced more than 30 years of ups and downs.
In the past 30 years, China's beauty and cosmetics industry has developed from a simple "revolution with a pair of scissors" and "cream moisturizing the skin and vaseline skin care" to a huge industrial chain integrating beauty, hairdressing, foot bath, medical beauty, health care and beauty, styling design, beauty education and professional beauty product research and development, production and sales. China's beauty industry is divided into two categories: professional line and daily chemical line because of different management, sales and service characteristics.
Professional line, commonly known as beauty salon line, refers to the sales channels of beauty salons, barbershops, foot baths and beauty shops. The products of such enterprises cover a wide range, including beauty, hairdressing, fitness, foot bath, health care products and so on. A brand usually has hundreds of varieties, and the upstream enterprises provide sales, technical guidance and comprehensive after-sales service, while the daily chemical line refers to the products of shopping malls, supermarkets and specialty stores. Cosmetics have a long history in China. As early as the Jin dynasty, there was a beauty record of "Zou Zuo Lead" powder applied to the face.
Modern cosmetics, from 1830 "Xie Fuchun" in Yangzhou, Jiangsu to 1862 "Kong" in Hangzhou, are all early pioneers in the cosmetics industry. From 65438 to 0898, the first modern national cosmetics enterprise in China was born, named Guangshengxing, which was the predecessor of shanghai jahwa and marked the establishment of modern cosmetics industry in China.
Before 1949, China's cosmetics industry was mostly manual workshops, with backward technology and few varieties; After 1949, the purpose of cosmetics was established as beautifying people's lives, maintaining physical and mental health and promoting the construction of spiritual civilization. However, the concept that cosmetics are luxury goods is still working, and the cosmetics industry has not developed much. 1978 since the implementation of the party's reform and opening-up policy, the cosmetics industry in China has undergone earth-shaking changes.
The cosmetics industry is booming like mushrooms after rain. The number of cosmetic enterprises began to increase, and the system of cosmetic industry also extended from light industry system to other systems, such as civil affairs, chemical industry, health, education, etc., and a large number of cosmetic township enterprises also came into being.
Since the reform and opening up, the cosmetics industry in China has developed rapidly. According to the statistics of domestic cosmetics sales in recent years, the sales of China cosmetics industry in 1982 was only 200 million yuan, 1985 was1000 million yuan, 1990 was 4 billion yuan, and 1995 was1900 million yuan, 60. It grew to 35 billion yuan in 2000, ranking 8,2001year 14 in the world that year.
3%, reaching 40 billion yuan, with actual profits and taxes of 654.38+0.5 billion yuan. These data show that the cosmetics market in China is in a transitional stage from growth to maturity. By 20 10, the total sales of cosmetics market in China will reach 80 billion yuan, which is obviously faster than the economic growth rate.
In terms of cosmetics consumption, data show that at present, the per capita consumption of cosmetics in China is only 20 yuan -30 yuan RMB, while the per capita consumption level in the world is 35-70 US dollars, and that in the United States is as high as 70-80 US dollars. This shows that the consumption level of cosmetics in China is still relatively low. However, with the renewal and progress of people's life concept and the continuous improvement of people's overall living standards, consumer groups can be further expanded. In addition, with the diversification of China's numerous population bases and consumption levels, it can be predicted that China's cosmetics market has huge demand potential and broad space.
4. History of Cosmetics What are the main categories of cosmetics? First, the development history.
1) primitive cosmetics period, although this is an uncivilized period, but the ingredients are absolutely pure natural.
Well-known representative brand-none. It is pure natural, the most environmentally friendly and a little cruel.
The ancient Egyptians used animal fats and plants and flowers in the religious ceremonies of the imperial dynasty and the personal skin care and beauty of the nobles more than 4,000 years ago.
2) In the period of ancient cosmetics, there was a little shadow of science and technology, and the ingredients were basically natural.
Well-known representative brand-none. It is still environmentally friendly and natural, and there are no products.
From the 5th century to the 7th century BC, the queen of ancient Egypt bathed herself with donkey milk.
3) the period of synthetic cosmetics.
Due to the endless demand for beauty and the development of chemical industry, synthetic cosmetics came into being.
Well-known representative brands-domestic vanishing cream, twin sisters, foreign Guerlain, etc. The chemical industry has promoted the rapid development of cosmetics, and people are excited about the coming beauty, but there is no concept that chemical components are harmful to the skin.
4) Natural comprehensive period. This period is also a period when the cosmetic industry is becoming more and more rational and mature.
Well-known representative brands-domestic Baique Ling, foreign Estee Lauder, etc. During this period, people choose cosmetics more and more rationally.
At the end of the 20th century, people noticed the side effects of chemical components in cosmetics, and immediately set off a wave of returning to nature. They advocated replacing mineral oil with natural oil, and adding essence such as Gleditsia sinensis, fruit acid, papaya and other natural plants or deep-sea fish oil extracted from animal skins and viscera to cosmetics.
Second, the main classification of cosmetics
I) classification according to the purpose of use
Cosmetics used to clean skin and hair. Such cosmetics as cleaning cream, facial cleanser, bathing agent, shampoo and conditioner, shaving cream, etc.
Basic cosmetics before makeup, basic treatment of facial hair. This kind of cosmetics such as various creams, honey, lotions, facial masks, hair creams, hair gels and other hair fixatives.
Beauty cosmetics are used to beautify the face and hair. This kind of cosmetics refers to rouge, lipstick, eye shadow, perm, hair care, fixation and other supplies.
Efficacy cosmetics are daily necessities between medicines and cosmetics. Such as coolant, deodorant, hair tonic, depilatory, hair dye, insect repellent and other cosmetics.
(two) according to the use of parts classification
Cosmetics for skin refer to cosmetics for face and skin. This kind of cosmetics, such as various creams and bathing agents.
Hair cosmetics refer to cosmetics specially used for hair. This kind of cosmetics such as shampoo, mousse, hair spray, etc. Beauty cosmetics mainly refer to facial beauty products, including nail art and hairdressing products. Cosmetics with special functions refer to cosmetics added with drugs with special functions.
(3) Classification by dosage form
Liquid cosmetic bath, shampoo, lotion, perfume, etc. Emulsion honey, milk.
Cream moisturizing cream, foundation cream, shampoo. Talcum powder, talcum powder. Bulk powder cake, cosmetic box. Put on lipstick and wax.
(4) Classification by age
1. Baby cosmetics Baby skin is delicate and weak. When preparing, you should choose raw materials with low * * *, and the essence should also choose excellent products with low * * *.
2. Cosmetics for Teenagers Teenagers' skin is in the development stage, and the skin condition is unstable, which is prone to acne. We can choose raw materials that regulate sebum secretion to prepare weak oily cosmetics.
3. Men's cosmetics Men live in fatty skin, and they should choose raw materials suitable for fatty skin. Shaving cream and aftershave are men's cosmetics.
(5) According to the production process and product characteristics, it can be divided into seven categories.
Emulsion refers to all kinds of cream honey.
Powder, perfume powder, talcum powder.
Beauty refers to lipstick, eye shadow, mascara and nail polish.
Perfume, cologne, toilet water.
Shampoo refers to shampoo, shower gel and conditioner.
Hairdressing refers to hair dyeing, perming and hair styling products.
Cosmetics with therapeutic drugs added.
5. The course and development of domestic cosmetics in China Over the years, China has experienced the baptism of countless brands, and the starry sky in the cosmetics market in China has never been dim. From clam oil to vanishing cream, vaseline, Olay, and now countless kinds of cosmetics, from domestic brands to joint venture brands to imported brands, cosmetics have experienced ups and downs along the way, and cosmetics have also brought "beauty" hopes and longings to countless people who love beauty.
Balm and vanishing cream are the general names of skin care cosmetics, not brands of cosmetics. In the decades before and after the founding of the People's Republic of China, China people only used two kinds of cosmetics the most, which "ruled" China people's faces for decades.
Baique Ling is the representative of balsam and the first choice of skin care products for celebrities and nobles. Friendship, Hongmei and Ya Shuang were all famous brands of vanishing cream at that time. In the sixties and seventies of last century, these things may be the dowry of parents' marriage. But now, these products have gradually faded out of our lives.
By the end of 1970s and the beginning of 1980s, since the reform and opening up, people's material life and cultural life have generally improved, and their understanding of Xiang Mei has also changed. The Meijiajing of this period is still fresh in the memory of the post-70s generation, and Fei Xia, a well-known cosmetics brand, has gone out of the concept of vanishing cream.
It is understood that China Modern Cosmetics Factory was founded at the end of 19 and the beginning of the 20th century. It was first established in Hong Kong. The factory produced "Shuangmei" toilet water and vanishing cream in 1905, which was only 10 years later than "Ponzi" vanishing cream which came out in 1895. However, due to the unstable political situation at that time, until the eve of liberation in 1949, only a few big cities in China produced cosmetics, but the quantity was small, the grade was low and the quality was poor. After liberation, the cosmetics industry formed an independent industrial system under the leadership of the Ministry of Light Industry.
At this time, because of the ideological connection between makeup and bourgeois lifestyle, the cosmetics industry lingered for another 30 years. Later, with the change of people's consciousness, they realized that dressing neatly and beautifully is not a bourgeois patent, and the consumption of cosmetics is increasing day by day.
After the reform and opening up, both domestic brands and foreign brands have made great progress. In 1990s, domestic enterprises absorbed foreign advanced experience and transformed their branches and leaves, which made the cosmetics industry in China take shape.
"Dabao, see you every day!" It is a popular advertising language for domestic cosmetics brands. But at present, the market share of domestic cosmetics is still too small. If you want to occupy a place in the market of many brands, you must pay attention to innovation and constantly develop new products.
6. The development history of skin care products is at least 0.27 yuan/day. Baidu library members can view all the contents in the library >
Original publisher: Mingyuan graphic
According to the Regulations on the Management of Cosmetic Labeling promulgated by the General Administration of Quality Supervision, Inspection and Quarantine on August 27, 2007, cosmetics refer to six development periods of chemical industrial products or fine chemical products applied to any part of the human body surface by smearing, spraying or other similar methods, such as skin, hair, nails, lips and teeth. Is it to clean, maintain, beautify, modify and change the appearance, or to correct the body odor and keep it in good condition? Ancient plastic surgery period? Synthetic cosmetics period? Dangerous cosmetics period? Natural cosmetics period? No cosmetic period? The cycle of cell care cosmetics is 1. In the ancient cosmetic period, the original color was used when moving on the skin. At first, the club began to bring things, oil is healthy and fat is healthy, and it is smeared there. Sacrificing live ancient cosmetics on the skin During the 5th century BC to 7th century AD, ancient Egyptians would curl their hair with clay, and the empress of ancient Egypt painted her eyes with patina. In ancient China, people also liked to wipe their cheeks with rouge and moisten their hair with hair oil to set off the beauty and charm of their faces. Representatives of ancient cosmetics in China: rouge, duck egg powder, hair oil, rouge sachet, duck egg powder, sachet 2, the period of synthetic cosmetics. After World War II in the 20th century, the world economy recovered slowly. With the rapid development of petrochemical industry, in order to cater to people's pursuit and desire for beauty, synthetic cosmetics with mineral oil as the main component and other chemical additives such as spices and pigments were born. The main raw materials in the period of synthetic cosmetics: mineral oil, synthetic emulsifier, synthetic perfume, synthetic pigment, preservative and bactericide. Features: low cost, but unsafe function: moisturizing. 3. With the popularization of synthetic cosmetics in the period of dangerous cosmetics, cosmetics with high chemical composition are getting worse and worse, and people blindly pursue the efficacy of cosmetics.
7. The history of cosmetics market The earliest archaeological evidence about the use of cosmetics was found in ancient Egypt in 4000 BC. In the 5th century, Egypt used sesame oil and fragrant wood to burn incense in many religious occasions. At the same time, it also mixed oil with aromatic products and coated them on pilgrims or corpses to achieve the purpose of anti-corrosion. The ancient Greeks and Romans also used cosmetics. Cosmetics used in ancient Rome and Greece contain mercury.
The prevalence of cosmetics in the western world began in the17th century. It turned out to be a woman who recovered from smallpox and used it to cover up the scar on her face. /kloc-In the 8th century, Queen Victoria publicly declared that it was impolite to use cosmetics. The use of cosmetics is considered vulgar and only used by actors and actresses. Before World War II, cosmetics had been widely used in western society (although it was banned in Nazi Germany). Other noteworthy events in the history of cosmetics can be found in the following external links.
In China, Zhang Hua's Natural History in Jin Dynasty contains the beauty of painting "burning lead as powder". Hu powder (basic lead carbonate) was once used by empresses for beauty, and it was called Gong powder. The record of rouge in China's Notes on Ancient and Modern Times in the late Tang Dynasty is: "It started with soup and was condensed with red and blue juice". Because it is produced in Yan State, it is also called Yan Zhi. When Emperor Wu of the Han Dynasty, the Huns had a sad song, "When I die in Qilian Mountain, six animals are unhappy. If I die, I will hold the mountain and make my daughter colorless. " As for lipstick, there is a saying that "lip fat is like red lips". There is a record of thrush in Han Shu written by Ban Gu in the Eastern Han Dynasty. In the Book of Qi Yaomin written by Jia Sixie in the Northern Wei Dynasty, it is recorded that "putting more cloves in the powder box will naturally become fragrant powder". The Qing court used traditional Chinese medicine to prevent alopecia and used soap products to take a bath.
In Japan, geisha use crushed safflower petals as lipstick, apply eyebrows, eyeliner and lips, and use a wax softer than the hair wax used by sumo wrestlers as foundation; White pigments and powders are used to draw the face and back, and rouge is used to outline the eye sockets and nose. At the graduation ceremony of kabuki (geisha apprentice), they painted their teeth black with black fuel.
Most of the market share of cosmetics has been occupied by a few multinational companies, which often originated in the middle of the 20th century. As of 2005, the cosmetics industry has been monopolized by a few multinational enterprises, all of which originated in the early 20th century. Among these multinational oligarchs, L 'Oré al, founded by French Eugene Surla in 1909, was named French Harmless Hair Dyeing Company at that time. The shareholders of this enterprise are 27.5% in Liliane Bettencourt, 26.4% in Nesler and 46. 1% in public tradable shares. In the era of 19 10, American giants Elizabeth Arden, Helena Rubinstein and Max Factor made substantial contributions to the development of the market, and these companies established their oligopoly position in the cosmetics market. Since then, Revlon and Estee Lauder have also joined their ranks before and after World War II. Some cosmetic companies have been criticized for their actions in advertisements.
8. History of Cosmetics Development in China In 2007, the beauty industry remained the fourth largest consumption hotspot after housing, automobiles and tourism. The output value of the beauty service industry is about 220 billion yuan, and the number of employees in the industry exceeds100000. Huge business opportunities have emerged. In the next few years, the' new beautiful economy' based on scientific and technological innovation, brand innovation, quality innovation and service innovation will become the biggest highlight of the tertiary industry in China. In 2006, the beauty service industry achieved an output value of about 220 billion yuan. It is predicted that the annual output value of China's beauty economy will exceed 500 billion yuan in the next three to five years.
With the continuous exposure of domestic media at all levels to illegal business projects in the industry and the continuous strengthening of the supervision of the industry by the competent authorities, the era of relying solely on concept speculation and boasting is gone forever. Sheep placenta, gold wire implantation ... These attractive magical terms have gradually left us. In the next few years, with the state paying more attention and consumers being more rational, the beauty industry will enter a new round of reshuffle. Only the beauty enterprises that operate in good faith will be accepted by the market and consumers, and the impetuous mentality of quick success and instant benefit will be gradually improved. In the next few years, the overall development trend of China's beauty industry is entering a new situation from chaos to governance, and the future development path of China's beauty industry will be clearer and smoother.
Due to the intensification of competition, the future business model of beauty industry will pay more and more attention to brand building. A large number of small beauty companies and institutions that lack strategic positioning will gradually fail to adapt to the future trend and automatically go out under the law of market economy. The future development mode of beauty industry will also be polarized. On the one hand, it is a diversified business model. Some beauty salons are developing into high-end large-scale leisure clubs. Skin care, spa, fitness jumping, business talks, customer courses ... are diversified to show their advantages and achieve horizontal development and growth. On the other hand, in the future, the beauty industry will also go deep into a professional business model. There will be quite a number of beauty institutions, cooperating with authoritative beauty brand institutions at home and abroad, medical and dermatological research institutions, and deepening and strengthening vertically from a specific field under the guidance of professional and subdivided strategic thinking, such as professional anti-aging beauty, professional body shaping and professional eye care. At this time, beauticians will become truly respected and highly recognized "teachers" in customers' minds, rather than simply beauty technology operators, and the development of China's beauty industry will also enter the brand highway.
Based on a large number of materials provided by the National Bureau of Statistics, the General Administration of Customs, the National Development and Reform Commission, the the State Council Development Research Center, the Beauty and Cosmetics Chamber of Commerce of the All-China Federation of Industry and Commerce, the China Perfume and Cosmetics Industry Association, the Medical Aesthetics and Beauty Branch of the Chinese Medical Association, the Beauty and Plastic Surgery Branch of the Chinese Medical Doctor Association, and the China Hairdressing and Beauty Association, this report makes an in-depth analysis of the international market, policy environment, development status, market segments, development trends and strategies of the beauty market in China. On the basis of forecasting the overall trend of China's beauty industry, this report also uses qualitative and quantitative analysis methods to make a valuable judgment on the overall pattern, present situation and future trend of China's beauty industry.