The monthly work of Xiaohongshu has exceeded 200 million, and more and more people are starting to make Xiaohongshu, but in fact only a few people are doing it. Most people say it's still in the soy sauce stage. Today, I have compiled some operational experience summaries of Little Red Book for you. I can have a look at the operation of the blogger's account from time to time, hoping it will be useful to everyone. 0 1. Now this platform severely cracks down on private access to the Internet. If the system detects that your notes are suspected of advertising, it will prompt you to violate the rules or give you a current limit. 02. You can delete some notes sent before, but don't delete or block many notes. 03. Don't do any drainage operation in the early stage! ! It is recommended that you at least become a brand partner before leaving email information on your profile. 04. Study the similarities of explosive notes, such as title, cover, text layout, topic selection, imitation and learning. 05. The cover font must be clear and attractive, and the title can use "numbers+emotional words" to stimulate users to click more effectively. 06. Novices must read the platform rules carefully and don't do any illegal operations. 07. If you want to receive advertisements safely through Xiaohongshu, don't engage in any private domain drainage, and don't reply to the official WeChat account and other information by private message. 08. Little Red Book is a platform that values pictures more than words. Very popular, with a high value. If possible, show your face every four or five notes. 09. The most easily realized areas in Little Red Books are beauty and skin care > clothing > home > food > maternal and child care > tourist shops > education > photography > fitness and weight loss > cute animals (for reference only). 10. There are two sources of reading notes, one is system recommendation traffic, and the other is search traffic. 1 1. "System recommended traffic" requires clear keywords in the title and text, and the system will automatically recommend it to interested people. 12. "Search traffic" is "long tail traffic". Users directly search for keywords in their notes and then click on the notes to enter, which requires us to arrange "keywords" reasonably. When writing the text, you can search for keywords in the little red book, and then write all the relevant "long tail keywords" into the text. 13. If you want to explode, you must learn to be a "title party". 14. Pay attention to avoid some sensitive words, such as "WeChat", "Taobao", "Tmall", "Concern" and "WeChat official account", and do it without looking at others. 15. After discovering that the account is obviously restricted, you can stop for about two weeks first, and then send some notes that users have been popular for a long time or just need, and maybe there is a chance to recover. 16. Advertisers ask you to send notes for a fee, or ask you to replace the whole note that has nothing to do with your field. This kind of advertisement is not recommended. 17. Little Red Book requires that the number of advertisements for filing should not exceed 20% of the total notes. 18. You can update your notes between 6 am and 22 pm. It is not recommended to send notes after 22 pm. In addition, it is recommended to have a fixed update time as much as possible. 19. At present, Xiaohongshu still has a certain bonus, but the competition among bloggers is becoming more and more fierce. In the case of the same quality of fans, the media will give priority to account cooperation with low quotation and high rebate. 20. Numbers with strong human feelings and interactive comments (natural interaction) are more likely to be favored by advertisers. 2 1. It is best to keep the number for a period of time before operating the little red book, so as to avoid the platform listing you in the array of marketing numbers and not giving you traffic. 22. It's best to have one card, one phone and one number. Don't switch multiple accounts frequently on one mobile phone. 23. "Good traffic is not an explosion, good traffic+good powder" is. 24. Compared with other platforms, Xiaohongshu is relatively easy to powder. The pictures are exquisite and clear, and there are personal experiences in the article. The topic covers a large fan base. It's normal to have thousands of powders overnight. 25. Don't brush the data, don't send notes to the third-party platform for praise, and it's okay not to violate the rules. Once something goes wrong, it's not worth the candle! ! 26. Novices can go to 1-30000 or so to learn from the same number of fans, so as to avoid taking many detours. 27. Little Red Book is indeed a platform with relatively simple realization and short realization cycle, but making money also depends on strength. To make money, bloggers themselves should maintain stable and high-quality output. 28. If you want to develop in the long run, you must insist on originality! ! 29. Novices should not only choose topics according to their personal feelings, but also have "variable thinking". Everything should be analyzed and summarized based on the platform data, and the platform with long-term explosions should be selected for innovation. 30. Little Red Book users are mainly young women, and their avatars, nicknames and profiles are the best. If their heads look good, they will get extra points. 3 1. An account that meets the function of opening French fries may not be able to put French fries in every note, and it is not necessarily illegal to put French fries in notes, but it is not allowed to put French fries. 32. Although Xiaohongshu does not require the number of notes to be published, it is recommended that bloggers update up to 3 notes every day. If you send more than one note, it's best to leave 3-4 hours between two notes. 33. There is no need to excessively pursue and envy the content of other bloggers. Everyone has his own characteristics. On the track you are best at, striving to be the ultimate is Excellence. 34. In the background of Xiaohongshu, you can view various data analysis, such as fan sources, notes, comments and interactions. At the end of each month or the beginning of each month, you can do a good job in data analysis and avoid weaknesses. 35. After the note explodes or shows signs of explosion, you must continuously output the contents in this area. Maybe this time is the peak of your powder. 36. Little Red Books are suitable for people who can maintain long-term stable output. For bloggers who spend three days fishing and two days drying their nets, it can only be used as entertainment. It is impossible to make money by making small updates. 37. When writing the title of the little red book, you can add two small expressions appropriately. 38. At present, all platforms recommend video content. If you have the ability, try to make a video. For newcomers who have no foundation, pictures and texts can be used as a transition. 39. It is also a good drainage method to change the little red book number into your own micro-signal (but be careful not to violate the rules). 40. An ID number can only authenticate a small red book number. If you are not ready for long-term operation, you can not use real-name authentication first, which will not affect the recommendation of notes.