May Day Happy Parent-child Activity Scheme 1 Activity Theme: Supermarket May Day Promotion
Activity content:
First, take a deep breath, the smell of the sea.
During the period from April 28th to May 7th, customers who have been shopping all over 300 yuan in various branches of a supermarket can draw the lucky number of XXXX four-day tour and go to the ends of the earth to feel the "taste of the sea".
There are 2 grand prizes (5 stores *** 10), and each prize has a XXXX four-day tour quota.
3 first prizes (5 stores *** 15), each prize 1 vacuum cleaner.
Second prize 10 (5 stores * * *, 50), one Nippon rice cooker for each prize.
Encourage 100 people (500 in 5 stores * * *) to win a roll of Kodak film.
Second, clothing discounts, make your own decisions
From April 27th to May 26th, customers bought men's wear, women's wear, pajamas, etc. in a supermarket, and they could enjoy multiple cash discounts by turning the wheel of fortune with computer receipts.
During the event, there will be fashion shows and clothing snap-ups.
Clothing snap-up activities twice a day, with a minimum discount of 20%.
3. Mayday surprise trio
Ensemble: the lowest in the city (the prices of various commodities are the lowest in the city, extremely cheap)
Duet: 200,000 points card customers' "May Day" big feedback
During the period from April 28th to May 9th, all customers with points cards can buy the specified goods at special prices in the supermarket.
Trio: Happy shopping. I'm lucky to have you.
May1-May 7, all customers who have shopped all over 30 yuan in a supermarket can participate in on-site activities, with rich prizes and never fail. The prizes are: exquisite carton paper, 1 kg rice and 500ML edible blending oil.
Four, the supermarket "51" part of the special goods:
During May Day, a supermarket * * * launched nearly a thousand kinds of special commodities, including daily necessities, food, electrical appliances, clothing, fresh food and other commodities (the special commodity prices are specially formulated).
May Day Happy Parent-child Activity Program 21. Activity Time:
30 April-8 May
Second, the purpose of the activity:
May is a golden week, and there are several major festivals throughout the month, such as May 1st International Labor Day, May 4th Youth Day, Mother's Day and Children's Day. In order to better promote sales, increase customer unit price, produce more influential social effects, and further enhance Jiahui's corporate image.
Third, the theme of the event:
Celebrate May Day, enjoy convenience and welfare, and win wonderful prizes.
Four. Campaign slogan:
Visit XX on May Day and win the grand prize in shopping; When the price falls to the end, it will keep running.
Verb (abbreviation for verb) advertising:
DM: From April 30th to May 4th, draw outdoor advertisements to introduce promotional activities, body banners, gate banners, in-store POPs and broadcast publicity.
Six, site layout:
Banners at the gate, flags in summer, 12 hanging signs in the special area, three publicity signs for getting on and off the elevator, and two advertising stickers for taking the stairs.
Seven, activity strategy:
1) During the Golden Week on May 1st, the price dropped to the bottom. From April 30th to May 4th, a DM poster was put out, which classified items, fresh 25, food 50, non-food 40, counter 30 and old shop 25.
2) Visit XXX on May Day, and there will be prizes for shopping.
3) if the price is low, it will come down to the end, and the effect is good.
4) On May 1 day, the final of the second "Ode to Labor" Youth Karaoke Competition was full of splendor, and many stars gathered to see the present.
5) On May 4th, the Youth Day gave a wonderful performance.
6) On May 5th, "Visit XXX on May 1 Day, Win the Grand Prize in Shopping", a wonderful performance (internal staff)
7) The registration of "Children's Talent Show on June 1st" was officially launched. Registration will be held from April 25th to May 10, and the first preliminaries will be held on May 13.
8) On Mother's Day on May 8, my mother was polite when shopping. All married female customers who come to our store for shopping on May 8th will be given a computer receipt when they shop all over 50 yuan at one time. Each person is limited to one, and the number of gifts is limited, while stocks last.
May Day Happy Parent-child Activity Program III Activity Purpose:
Let students love labor first, and know that loving labor is the traditional virtue of our Chinese nation, and labor is the most glorious. We should form a good habit of doing our own things from an early age.
Activity preparation:
Sketch performance, stationery bag, etc.
Activity flow:
(a), all set, each group reported the number of people. Report to the instructor (report to the instructor) There should be 46 people in this squadron, but there are actually 46 people. Please join us. The report is over. )
(2), all stand at attention and salute to the national flag. Sing the team song.
(3) announce the start of the activity.
(4) Specific activities.
Supporter: May Day is coming. Do you know how this festival came about? Let Rolling from our class introduce it.
1. Introduce the origin of May Day.
Supporter: Yes, the working people work too hard! They work hard day and night for a happy and beautiful life. Labor Day is their festival, and it is also the festival of every student's parents here. Do you know what your parents do?
Please introduce your parents' work and hard work.
Supporter: Our parents are working so hard for their lives and for each of our classmates! What should we children do? Please look at the two sketches and see which child has done it right.
3. Sketch performance
Supporter: Please tell me which one is right? Why? Next, I invite my classmates to talk about what you do for your parents at home.
Students talk about what they did at home (applause)
Supporter: Students are really capable! It is the responsibility of every pupil to do things for the family. We should learn to do our own thing from an early age. Let's show it (please pack your bags and dress in a competition).
5. Five students compete to arrange their schoolbags and clothes.
Supporter: Are we the "little princess" and "little sun" at home? (No) Yes! Loving labor is the traditional virtue of our Chinese nation, and a happy life is created by labor. Please listen to the following song "The Most Glorious Labor".
6. Chorus "Glory of Labor"
(5) Ask the counselor and teacher to speak (students, we should form a good habit of loving labor from childhood, and only when we grow up can we become useful people to society. )
(6) Call sign (Attention to all divisions: Be prepared to fight for the cause of * * * *! Health: always be ready! )
(7) Raise the flag and salute.
(8) I declare the activities of the Second Squadron (1) with the theme of "I love labor" over!
May Day International Labor Day, also known as "May Day", falls on May 1 day every year. It is the same festival for the proletariat and working people all over the world.
This festival originated from the workers' strike in Chicago, USA. On May 1886, 1 day, more than 0.6 million workers in Chicago went on strike to implement the eight-hour working system. After a hard and bloody struggle, they finally won.
In order to commemorate this great workers' movement, in July 1889, the Second International announced that May 1 day every year would be designated as International Labor Day. This decision immediately received a positive response from workers all over the world.
On May 1890 and 1, the working class in Europe and America took the lead in taking to the streets to hold a grand XX and rally to fight for their legitimate rights and interests. From then on, working people from all over the world will gather on this day to celebrate.
Happy May Day Parent-child Activity Scheme 4 May Day and other holidays are the peak of food and beverage consumption, but the income of May Day is not as good as that of a month. The purpose of holiday marketing is not only to improve short-term economic benefits, but also to retain existing old customers, develop potential new customers and drive future performance growth. In addition, there will be many potential consumers staying in Jiazhou New Town and Mantingfang in the future, and new customers will be developed.
In view of this theme, we should implement new product development strategy, combined sales strategy and membership card marketing strategy. And promote the consumer groups of this hot pot restaurant.
Membership card marketing strategy
(A) the benefits of implementing membership card production:
1. Long-term advertising effect.
2. It helps to keep old customers.
3. Collect member information to improve future products and services, make customers more satisfied, and facilitate the formulation of future marketing plans.
(2) Division of members
Ordinary member gold card member
(3) the function of the membership card
Ordinary members: spending by card and giving away special dishes; Or enjoy a discount.
Gold card member: credit card consumption, priority use of private rooms, free of private room fees; Give a special dish; Enjoy the discount.
Note: Try not to use discounts for low-price marketing.
(4) membership card production requirements
Ordinary card: simple and generous, not bad.
Gold card: noble and elegant, which can highlight the cardholder's taste.
Ordinary cards and gold cards are numbered uniformly.
(5) the issuance form of the membership card
Ordinary card: all consumers in our store can give it away during May Day. Or usually spend more than 300 in our store.
Gold card: presented to enterprises, institutions and Leshan celebrities in the form of online donation.
Remarks: Leverage marketing: Leverage the sales centers in Fang Ting and Jiazhou New Town to give away the owner's membership card for free.
(VI) Member management (consumer information collection)
After issuing the membership card, record the cardholder information corresponding to the card number of the membership card, and give specific information (the number of consumers, personal relationships among consumers (including family, colleagues, friends, etc.). ), consumption amount, dishes consumed, dining habits, etc. ) cardholders.
Collecting members' information can improve products and services in the future, and it is also convenient for making marketing plans in the future.
New product development strategy
Eating hot pot in summer is hot and dry, which is easy to get angry. Moreover, with the improvement of modern people's living standards, among family consumers, there are often elderly consumers over 60 years old, so it is not advisable to eat too much greasy food; Not suitable for young women who love beauty to eat spicy food. To solve this problem, we should develop new products (pot bottom):
Cool warm-up hot pot, health hot pot, beauty detoxification hot pot, etc. (such as all kinds of fungus hot pot, fresh melon hot pot).
Combined sales strategy
Mix a variety of dishes with the bottom of the pot reasonably, combine them into different packages, give each package a distinctive name, and give certain discounts to the combined package.
The function of this strategy: 1. Guide consumers to consume different dishes and new products.
2. Help consumers to meet their tastes.
3. The naming of the package combination can deepen consumers' impression of this hot pot restaurant and its dishes.
Promotion and publicity strategy
The Chinese restaurant in a hotel is located in the middle and high-end market, so it is positioned as "Boutique X Plaza" when doing publicity.
(1) target consumers
At present, the target consumers of Chinese restaurants in a hotel are middle and high-end people. They have cars and money for catering and leisure consumption, and they usually bring their family or friends with them when eating hot pot. This kind of people are concentrated in binjiang road Binjiang tea shops and teahouses, business clubs, leisure and fitness clubs and so on.
(B) the form of publicity
Leaflets:
1. Production requirements: invitation form, beautiful and generous, 3000 copies.
2. Content: Introduction of Chinese restaurant in a hotel, new dishes, new pot bottom, May Day activities, etc.
3. Distribution: binjiang road Binjiang Tea Shop and Teahouse, Business Club, Leisure Fitness Club, etc.
4. Newspaper advertising: Do not advertise directly in newspapers, but distribute leaflets to newspaper agents and sellers, insert them in newspapers, and promote them at a very low cost.
Television advertisement:
1. Content: Introduction, features, new dishes, new pot bottom and May Day activities of Chinese restaurant in a hotel.
2. Time and duration: During 6:00-8:00, 1 hour, two 30-second advertisements will be placed. Play time is from April 28th to May 1.
Note: Due to the high cost of TV advertising, whether to put it in is to be determined.
May Day Happy Parent-child Activity Program 5 Activity Background:
Facing the coming of the first long holiday after the year, the first sales peak followed. In this transition period of spring and summer, consumption is more active, especially clothing and food.
Activity creativity:
May is the season when the weather turns warmer and tends to be stable, and it is also a good time to carry out outdoor activities such as tourism. Specially held "Gong Kai May, Holiday" activities. "Openness" is a strong promotion activity, and it's time to save money for consumers. "Holiday" is a holiday, during which we will hold many interesting activities. The purpose of this activity is to grasp the consumption characteristics of consumers in this period. Then "Mother's Day"
Love activities such as "Helping the Disabled Day" and "Milk Festival" run through May.
Activity purpose:
Improve store sales, at the same time increase corporate affinity, establish a good corporate image and cultivate loyal customers.
Activity theme:
Gong opened in May for holidays.
Main publicity contents:
1, I'll start the gong, so you can save money.
2. Play fake (price) period
Activity time:
April 25th-May, X 15
Chapters:
1, opening ceremony to save money, holidays
2. Poetry and flowers, X Mother's Day
3. Love action, X days to help the disabled
4. Healthy living and holidays
Background: May Day Golden Week
Connotation: X is a holiday for consumers to save money on May Day, and consumers' May Day should be in X.
Extension: price reduction promotion, snapping up, bundling, joint promotion and redemption.
Content:
1, opening ceremony gift package, infinite surprise
2, the opening time, race against time
3, x price period, you can choose.
Promotion area
Opening ceremony gift package, infinite surprise (activity time: May 1 to May 7)
The "May Day" period is the peak of tourism. Before the citizens are ready to go to the tourist destination, some citizens' outdoor activities and short trips in the city will also be opportunities for us to promote our activities.
Activity content: the essence is bundled sales, which are divided into "travel package" and "holiday package"
"Travel Package" is aimed at short-distance travel consumers and foreign long-distance travel groups, accumulating discounts on individual goods and highlighting the price advantage.
The "Holiday Package" is aimed at people who are busy at work on weekdays and rarely rest, especially single consumers. It is mainly to combine the necessities of life properly. It is suggested to speculate on the concept of health here and launch the "Golden Week Health Spectrum".
May 1 "glorious meal of labor" is a nourishing series.
On May 2nd, the special series of "Opening Chief Meal" was held in Huada.
On May 3rd, the green series "Have a good meal"
May 4th "Fashion Youth Meal" Nutrition Series
May 5th "Youth Flying Meal" Beauty Series
May 6th "Happy and Interesting Meal" Leisure Series
On May 7th, the series of stomachs was adjusted in "Quick Return Meal".
Daily recipes are different (mainly including: cuisines, juice drinks, snacks, etc. , bundled sales).
B, opening time, race against time (activity time: May 1 day in X year to May 7 in X year)
Activity content: the essence is snapping up. It is suggested to snap up goods at 8: 00-9: 00 in the morning, 14: 00- 15: 00 in the afternoon and 20: 30-2 1: 30 in the evening, which is practical and unique and can make consumers want to buy.
From 8 am to 9 am, housewives are the main products.
65438+ 4: 00 pm-65438+5: 00 pm Department Store
At 20: 30-2 1: 30 in the evening, as long as you buy all the tickets for 68 yuan at one time during the activity, you can go to the service desk to get a ticket for Zhang Chong. It is valid on the day of ticket grabbing, and it will be invalid after expiration (limited quantity until it is used up).
(Note: No more than two tickets can be purchased for this event. Tickets must be handed over to the staff before admission, and tickets must be stamped with Huada seal to be valid).
Internal note: internal employees and their families are not allowed to participate in this activity, and offenders will be corrected. All the snapped up goods are put in boxes (the boxes are sealed) and piled on the snapping piles. Customers buy cartons and add one yuan to exchange them at the service desk. Grab 300 goods a day.
3. Pricing period (activity time: starting at 20: 00 pm on May 6th, X year)
In order to enhance the popularity of shopping at night, on the evening of May 6, before the end of the long holiday, we specially set up a commodity auction in the outfield, starting at 1 yuan.