In recent years, with the strengthening of the national fitness awareness, the fitness industry can be described as "like a spring breeze, staying at night", and gyms around citizens' houses have mushroomed everywhere. However, many gymnasiums are in trouble, and it is urgent to find a sustainable, stable, efficient and intelligent management road suitable for the development of gymnasiums to cope with the changing market demand.

First, gyms need to provide comprehensive and thoughtful services and professional guidance.

As we all know, the income of most gymnasiums comes from membership card sales and private education, but the traditional gymnasiums are single, weak and lack of service quality, so it is difficult to generate sustainable consumption. Some operators are also aware of the seriousness of this problem. They pointed out that the development of fitness industry is inseparable from specialization. "Although it is on the rise, there are still many shortcomings in the professionalism of the fitness industry, such as lack of professional coaches, single curriculum system, and excessive dependence on private education. These are all in urgent need of change. "

In addition to selling cards and personal training, traditional gyms have a single source of profit. Healthy sports use smart bracelets to connect the hardware of the whole venue, and the deduction system for light meals, showers and sports is perfect, increasing profit points. Abandoning the card selling mode and adopting the stored value consumption mode have lowered the membership threshold and improved the repurchase rate of members.

Second, the gym urgently needs professional system management to increase the stickiness of gym users.

The development team of gymnasiums is getting bigger and bigger, but the development trend is inversely proportional to the development speed. The reason is that gymnasiums lack professional management consciousness, paying more and more attention to quantity and neglecting management quality, which leads to worse gymnasiums, fewer members and more and more idle products.

"Health Campaign" only pays attention to customer experience and brand, establishes the height of the industry and shapes the sense of professional dignity. To meet the needs of fitness and leisure, the venue will be built into a diversified platform integrating fitness and socialization, and members will consume independently and voluntarily renew their fees, which will fundamentally solve the problem that members come to the gym less often.

The future development prospect of fitness industry is huge. With the gradual improvement of China's living standards and the demand for quality of life, gymnasiums are springing up all over the country, but we still need the right methods to get a slice of this huge industry ~