It is one of the top ten sports brands in the world, mainly engaged in the development of elegant sports-related products such as tennis, skiing, golf, yoga and racing. Bright and bold design style, outstanding elegance and unique product efficacy make FILA unique among the top international sports brands and enjoy a worldwide reputation.
FILA brand was first introduced to China market by Hong Kong Lianya in September 2005, and the first FILA flagship store opened in Shanghai in 2006. In the second half of 2007, Feile transferred all the rights and interests of Feile brand in China (including Hongkong and Macau) to Belle International for US$ 48 million.
As a fashion sports brand, Feile is no stranger to consumers in China. Feile's fashionable and energetic image, novel design and high-quality products have left a deep impression on consumers. As a sports brand that constantly breaks away from convention, Feile constantly meets the needs of different consumers with its innovative and design-oriented products. The cutting-edge original products in the past have become Jin Dian today.
In China, Feile will continue FlLA's enterprising style and create a brand image of fashion sports famous for its cutting-edge style. Meanwhile, Philo will provide tennis, fitness, Italian classics and sports inspiration in China.
Refer to Baidu Encyclopedia: FILA