Increasing income is the first prerequisite for the development of fitness demand. At present, the fitness industry in China is mainly based on annual card, season card and private education mode. The average annual cost of fitness members is high, and the annual card price in first-tier cities is usually more than 3,000 yuan. Fitness consumption needs higher income to support it. The data shows that when the per capita GDP is higher than 7000 dollars, the people's dynamic spiritual needs will continue to be enriched; In dollar terms, the annual per capita GDP of China in 20 17 was 8,836 dollars, and the per capita disposable income of China residents reached 25,974 yuan. With the increase of China residents' income, more residents are expected to cross the "income threshold" and have the strength to spend on fitness.

At present, the penetration rate of fitness members in China is only 1.2%, but under the background of the great development of sports industry, the space of fitness industry will open up. According to the data of "Analysis Report on Market Research and Investment Strategic Planning of Fitness Club Industry" issued by Prospective Industry Research Institute, the total scale of national sports industry in 20 14 years exceeded 135 billion yuan, and the added value of industry accounted for 0.64% of GDP. According to the plan, by 2020, the scale of the sports industry will exceed 3 trillion yuan, and the added value of the industry will account for 1% of the GDP, which will drive the development of eight key industries, such as competition performance, fitness and leisure, venue service and sports intermediary. In the future, residents' awareness of fitness will be further enhanced, the scale of economic users and fitness hobby groups will continue to expand, and there is still room for growth in the demand for fitness services and equipment.

According to statistics, since July 2065,438+07, the number of 10 fitness warehouse projects put into operation is not large, but the project financing ratio is very high, accounting for 80%. "Super Orangutan" and "Mipao" are the two projects with the highest total financing amount, among which "Super Orangutan" received hundreds of millions of C-round investment in June 5438+February last year; In the last 24 hours, the intelligent fitness brand Liking has just appeared for two years.

Fit announced two rounds of financing, B and C. The lead investor in the B round was Fang and Capital, and co-founded Ye Wei, Zhonglu Capital and Lightspeed Venture Capital with an amount of RMB 50 million. Round C was led by Guangzhong Win, followed by Fangfang Capital and Guangsu Capital, totaling RMB 300 million.