If necessary, you can further read the following introduction. Recommend NIKE, Yue Run, and like to collect medals for online marathon in Yue Run Circle. It is cheap, exquisite and memorable.
(transferred from Netease News)
The following is a brief introduction of this software:
Nike+ Nike brand effect endorsement, but the local social function is hard.
Nike+, one of the earliest running software used by domestic runners. Thanks to the appeal of Nike brand, Nike+ doesn't seem to need much promotion.
The software interface is clear, the operation is simple and the use cost is low. The biggest highlight is the "coaching" function, which is the training plan. Users can make their own training plan according to their own situation. In addition, the watermark function is also a favorite function of runners, which can meet the needs of sharing social platforms. In terms of data recording, runners are used to comparing the data of other software, and can also see the endorsement effect of brand effect from the side.
But it is imported after all. Unfortunately, the localization is not enough and the social function is weak. The "activity" function is equivalent to the "running record" in domestic running software, rather than various officially planned events. The "friends" function, that is, "my friends", does not support the function of friends nearby and friends' dynamics, and the color of "community" is very thin.
Yuepao Circle has a strong social function and is the first online marathon.
Yue running circle, positioning "social running software", a rising star in running software. Recently, pan-sports and cross-border movements are frequent, and the external response is good, which has exceeded 10 million users.
The software has a friendly interface, clear functions and a unique anti-cheating system. Individual medals are unlocked in combination with holidays, and the runner rating system is perfect. Yue Run indicates that it meets the needs of runners for running information. The running circle of friends supports the discovery of new running friends, running groups and event activities, and carries the most important social function of the running circle.
The biggest highlight of Yue Run Circle is that the first online marathon has a very good user experience, with more than100000 runners participating in each online marathon. Other running software in China has gradually started to copy this game, but the user experience is not as good as that of Yue Run Circle. The medal of the online marathon is also something that diehard fans have always been happy to praise.
Different from other running software, its positioning is not a tool, but a company that provides sports services and sports experiences. During the Guangzhou Marathon, he advocated running etiquette, provided free ginger soup and shuttle bus, and served the runners wholeheartedly, which won wide acclaim from the runners. However, we haven't seen more implementation modes such as shopping malls.
The craze started early, but the stamina was insufficient, "green version of Yue Run Circle"
In the domestic sports software market, Glug is one of the earliest sports software used by runners. In seven or eight years, we have accumulated tens of millions of users, and the huge number of users is Glug's first-Mover advantage.
Support walking, running, cycling, skiing, skating, mountaineering and other sports modes, but in turn limited by this positioning. The splash of Sanda determines that this big cake in the running market cannot be specialized and strong. After several modifications, the information flow is too complicated and has the feeling of disturbing runners. It has social function, but it has no substantive function.
At the moment of fierce competition in the mobile Internet, it was announced in July this year that it would withdraw from the hardware market such as bracelets. It can also be seen that this road will not work. The transition from hardware to social needs social layout in the strategic direction, and adding a few scattered product functions is superficial after all.
Glug started early, but lacked stamina. At present, this old brand seems too big to lose. The current style of play, no matter from the product function, online marathon operation, and even UI design, is suspected of copying Yuepao Circle. In fact, once you play similar software, it means that you lose the initiative. It was once called "the green version of the circle" by the outside world.
Le Dongli specializes in step counting but is subject to the WeChat movement.
As the first software focusing on step counting in China, Le Dongli used to have unlimited scenery. However, after the launch of WeChat activities, the power of music was greatly affected. The step counting function is obviously single, and it is not easy to form industry barriers.
In addition to counting steps, the focus on the other side of Le Power is "Welfare Mall". This is another cake that most running software wants to get involved in. As for the deeper liquidity and mall model, it is not known for the time being. In the field of running, we recently launched Le Dongli running, and we can also see the intention of trying to launch the running market. As for the score in the software market, it remains to be seen.
In addition to counting steps, the focus on the other side of Le Power is "Welfare Mall". This is another cake that most running software wants to get involved in. As for the deeper liquidity and mall model, it is not known for the time being. In the field of running, we recently launched Le Dongli running, and we can also see the intention of trying to launch the running market. As for the score in the software market, it remains to be seen.
Yidong GPS was acquired by LeTV and made a comeback.
Support running, cycling, skiing and other 13 kinds of sports, accurate data recording function, simple and fresh interface.
A major feature is the function of "grabbing treasures", which encourages all registered users to accumulate mileage and cultivate the psychology of punching in runners. "Post it", post it to support the exchange of runners, and excellent content will be selected as "featured". However, the number of comments and posts is below single digits, and the activity of discussion and communication between runners is very poor.
In the tab navigation bar at the bottom, the function of "Friends" is displayed in the center, but for the time being, you can only add friends by binding Sina Weibo. Social function has begun to take shape, but no real social network has been established among runners.
In seven or eight months, Yidong did not have any version update, and was once criticized by runners. In July this year, Yidong was acquired by LeTV, which dispelled the rumors that Yidong was dead. 65438+ 10 month, announced that the technical team was in place, and there was a feeling of making a comeback. How many points you can get depends only on the performance in 20 16.
Hupao relies on the old brand Hupu, focusing on running knowledge.
Tigers run, focusing on "running correctly", with rich running knowledge and equipment information. But there are fewer activities that users can participate in. Hot topic, forum sense. At present, the forum has been tepid. If the forum is moved to the mobile phone again, whether it is active or not will be clear from the reading and comments on the topic.
In short, in the running software market, Nike+ has a good brand image and user reputation, but localized socialization is an obvious shortcoming. Although domestic running software has social function, its social level is uneven. An up-and-coming star, who enjoys running circles, has the most powerful social functions, focuses on marathon events, plays brand marketing and uses the Internet to enhance the user's sports experience. In the early stage of splash, the amount was large, but it was in a passive situation because of lack of stamina. Le Tong began to cut into the running market, and Easy GPS made a comeback after being acquired by LeTV.