In the case of tight budget, can you design an effective gym leaflet? Of course, as long as you can focus people's attention on your fitness service.

Imagine that you walk into a furniture exhibition hall and stand next to a piece of furniture that you like very much. What was your first reaction? Is it the price? What other fitness services does this company have? Or the phone number of the store?

Neither! You just want to know more about the quality of this thing, whether it suits you and how to get it.

That's what you should do when designing a gym leaflet-show attractive products, give customers a reason to own it and tell them how to get it.

The original gym leaflet page is not ideal. What on earth is this store selling? A messy page will only confuse readers. The address, telephone number and map of the shop on the page are deliberately kept low-key to avoid usurping the role of the owner, but the core thing-fitness service is not well highlighted!

Let's take a look at how to turn a simple gym leaflet into a competent salesman.

1. First, arrange the gym flyer scene.

If you imagine a flyer as a play, then paper is the stage. Just like drama, the function of a good advertisement is to make people pay attention to your fitness service.

Because the picture background of the fitness service is dark, the background of the gym leaflet is also processed into black to match it. Ok, the stage is already dark, just wait for the performance to start. Of course, the background is not necessarily black, but treating it as black is the easiest way to form a dramatic atmosphere.

Add a very thin border, which can be imagined as a curtain to guide the reader's line of sight to the middle content.

This kind of wireframe must be very thin. If it is too thick and too bright, it will distract the reader.

2. Push the fitness service to the front desk.

Put your fitness service in a prominent position on the page, just as you invite friends to barbecue in your backyard, you will also put these chairs in a prominent position in the yard so that every guest can see and touch them.

Fitness service pictures must be clear, and physical photos are the most suitable. The quality of photos provided by general manufacturers is relatively high. For example, you can try to ask the manufacturers for them. If not, it may cost more to ask a photographer to take high-quality photos of the fitness service, but please remember: if customers can't see the fitness service clearly, they won't pay.

Maybe sometimes you have an impulse to add some special effects to the fitness service pictures, wait a minute! On a gym leaflet, fitness service is the key point to be displayed. Don't be smart enough to do some oblique deformation effects, which will appear flashy; Don't make the photo too small, thinking that the customer will pick up the magnifying glass and study it carefully; Don't cut pictures like a poster, customers will only ignore the fitness service itself, and even think that you are deliberately hiding something.

Step 3 add a title

Once the fitness service is displayed, it is necessary to add some words to explain the fitness service in more detail and introduce some advantages and uses that are not obvious at a glance.

Customers like to experience all kinds of new fitness services. If you imagine customers as eager to know more audiences, you can write a good gym publicity title.

Imagine if you were introducing this fitness service to a good friend, which aspect would you introduce first, starting with the best part. Then think about where your fitness service is the most popular and why customers want to buy it, and then express it in words.

Rule 1: A short title is more appropriate.

When we talk at ordinary times, if a person uses more than 20 words in every sentence, it will only drive the listener crazy. Customers may like your fitness service, but they can't stand your nagging. In short, it is best to find the most concise and accurate statement.

Rule 2: Don't shout some flashy slogans.

Twisted melons are not sweet. Shouting these slogans won't help you sell things. Will you buy a car because a car claims to represent a "new and new human"? No, you bought a car because of its beautiful appearance, authentic workmanship, moderate price or just meeting your needs.

Rule 3: The customer is God.

The customer is always the first, so you can only stand aside. Only when customers really pay for your fitness service will the world be beautiful, otherwise everything will become meaningless. You should respect this fact. A good advertisement should accurately reflect the real advantages of fitness service. Words are not defending fitness services in all aspects, but strengthening this fact. If you think that customers will buy your fitness service for no reason, you are just daydreaming.

4. Add a title below.

When you write your written description, remember that the customer will only read it if he can find some interesting information, so when you write it, you must find the customer's interest points. Take a good look at your fitness service and think about what information can make customers know better, what details can be emphasized and what good ways to use them can be suggested. With this information, customers are more likely to pick up the phone and order.