If you have ever been to a gym, there may be a doubt in your mind that no matter what kind of gym organization, it is actually a profit organization, not a charity organization, and its ultimate goal is to make money. But judging from the flow of people in many gyms, it seems that there are only a few people who can go to the gym often. If you often go to the gym for training, you will definitely find some familiar faces. So how does the gym make a profit? As frequent visitors to the gym, gentlemen can tell you that even if few people exercise, the gym has many sources of income. Most people have never been to the gym after getting a card, and gym owners like this kind of person best.

Z and people who never go to the gym after getting a card can be said to account for more than 50% of the total number of gym members, maybe more. It can be said that the profit point of the gym is here. So what happened to those people who got fitness cards but never went to the gym to exercise?

First, impulsive consumption.

I believe that many people who work and live in cities have seen many gym promotions. There are more and more people exercising now, and one of the reasons is also closely related to the promotion activities of the gym. In this large-scale marketing atmosphere, many people will have the psychology of impulsive consumption. After all, everyone likes to be better. In fact, there are not a few people who impulsively consume fitness cards, but they often never go to the gym again after consumption.

Second, fitness needs long-term development.

Fitness is not a simple matter. If you just talk about time, many people may shrink back. If you want to get good results and changes in fitness, then the time will certainly not be too short, let alone a few years, at least a few months. Many people are often full of fitness enthusiasm and eager to change themselves when they first enter the gym, but often after a few weeks, they find that the fitness effect is not as good as they think, so,

Third, I overestimated my patience.

So for everyone, fitness is actually a good thing, but before you start formal fitness, don't rush to get a card and go to the gym for crazy training. Try some simple unarmed fitness training at home, such as running and push-ups. The intensity of training may not be too great, but it must be regular. When you can persist for a long time, it proves that you can adapt to the next fitness training. Many people exercise.

If you are a member who once had a fitness card and finally gave up fitness, consider whether you are suitable for fitness. In fact, fitness is not necessary for you, even if you just go to the gym for running, it is also a way to exercise yourself.

Have you ever applied for a fitness card? How long did it last?