1. The criteria for developing new sites are all based on the growth of business districts, properties and lots.
Specifically, to be a gym, it is necessary to develop a profitable gym, a gym that can be profitable for a long time, and a gym with appreciation potential, all around the business circle and lots.
For example, we opened a shop in wanda plaza, a suburb of Beijing. Reason for choice: Wanda is the only shopping center in the core business district, next to the local Huairou Pedestrian Street, with strong customer gathering ability, guaranteed passenger flow, good customer quality and easy marketing promotion. Although the rent is high, but the passenger marketing is good, we will do it.
Choosing a location is not the cheapest, but the most suitable for your business. For example, once a project like this is signed, it will take ten years, and the gym can do business for ten years and attract customers for ten years.
2. Market identification and regional identification are the basis of developing the overall idea and site selection.
What does the market recognize? First of all, look at the city type, regional area, economic indicators, population, income level, consumption level, Engel coefficient, and inter-bank operation. These things will be inspected during the on-site assessment.
3. Identification of business circle and location.
Including the type, grade and type of the business circle, choosing the best property in the business circle, choosing the best location of the property in the business circle and the location provided by the property to us, these are the key points to be considered in the evaluation. The location of different business districts matches different store positioning, because the customer base is different, so the store area, store positioning and pricing will be different. We will analyze business circle types, major customers, major formats, volume, occupancy rate, road planning, municipal planning and so on.
4. location.
The position should be visible, not blocking the line of sight, accessible and not blocked by any obstacles. This will directly affect your arrival rate, so visibility and accessibility are indispensable. It also depends on your neighborhood. Why did we choose Wanda Store? This is the neighborhood relationship, because those formats have their own traffic and do not need to advertise.
5. Sales forecast and engineering appraisal.
Site selection is not only about choosing a location, but also suitable for the location of your store and the location of a good store. Therefore, sales forecast is very important, and the audit of engineering conditions is also very important, especially for large-scale industrial projects.
Based on the previous analysis, we will estimate the turnover and plan the functional zoning of the store, including service area, negotiation area, body side, aerobic area, strength area, spinning bike, private hall area, shower area and swimming pool. This is why gyms provide so many services, which are based on functional areas and equipment loads.
6. Engineering appraisal.
Engineering evaluation will determine your investment in opening a store in the future. For example, in such a large area, if you go into a blank, there will be no demolition, and your project cost may be 50,000 yuan or 65,438+10,000 yuan. There used to be a restaurant with many rooms separated from it. It costs money to tear it down and transport the garbage away. If you have no experience and think that site selection means looking at lots, you should be careful.
In fact, the site selection and engineering conditions directly affect the investment of the project behind you, and the air conditioning, fresh air and fire-fighting facilities inside will also affect your project investment, which requires professional evaluation, so it is not just the site selection.
7. Financial analysis.
Review your investment conditions and risks. Give a report and help franchisees do investment analysis.
8. Lease conditions and legal verification.
Because you don't know which lease contract and lease conditions have any legal risks.
9. Design identification.
After reading the evaluation, consider what style the store is suitable for.
Healthy sports fitness center joins the brand.