First, the sports industry in China has ushered in a golden period of development.
Sports industry is an industry that spans production, service and consumption, and takes into account both public welfare and commerce. It has both powerful economic functions and huge social benefits.
At present, the per capita GDP of China has exceeded 6,000 US dollars, but the per capita annual sports consumption is only about one tenth of the global average. Residents' sports consumption potential is huge and the market prospect is broad. The development of sports industry has ushered in a golden period of development. As an important part of service industry, sports industry is fully qualified to become a new growth point of China economy in the future.
Second, the main problems in the development of China's sports industry
Although the development of China's sports industry has ushered in a golden opportunity period, there are still many factors that affect and restrict China's sports industry to become bigger and stronger and play its industrial functions. To sum up, there are mainly the following three aspects:
1. The structure of sports industry is "one high and one low"
At present, there is an obvious unreasonable phenomenon of "one high and one low" in the structure of sports industry in China, that is, in the added value of sports industry, the proportion of sports goods manufacturing and sales industry is too high, reaching more than 70%, while the development level of sports service industry represented by sports competition performance industry and sports fitness and leisure industry is low.
2. Sports Industry Association "one long and one short"
The sports industry has a long industrial chain and strong industrial correlation, and it has become a compound production activity that can promote the convergence of "upstream and downstream" industries and the interaction between "left and right banks". However, in China, the extension of sports industry chain is still short, the spillover effect is not obvious, and the pulling effect of sports events on surrounding tourism, real estate, exhibitions, hotels, restaurants and other industries is low.
3. The supply and demand of sports industry is "one more and one less"
China has a population of nearly 65.438+0.4 billion, with a huge number of sports consumers. In addition, with the continuous improvement of per capita income, the demand for sports industry is growing, and the total sports consumption market is huge. However, from the perspective of the supply of sports industry, the supply of mass sports facilities is short, and the structure of sports material products and service products is single and there are too few types, which is difficult to meet the diversified and multi-level needs of consumers.
Three, accelerate the development of sports industry, promote structural adjustment and change of development mode.
In China, sports industry is not only a sunrise industry, but also a livelihood industry. Accelerating the development of sports industry is conducive to promoting the development of China's industrial structure in the direction of high-end and service; It is conducive to promoting the transformation of economic development mode from extensive to intensive; It is conducive to expanding domestic demand, promoting economic growth, stimulating employment and enhancing the physique of the whole people.
1. Accelerate the construction of sports infrastructure.
The "Opinions" pointed out that it is necessary to "revitalize and make good use of existing sports facilities, actively promote the opening of public sports facilities to the society, and improve self-operation ability while better serving the masses". Judging from the current and future development, the first thing is to "fill the shortcomings." It is necessary to increase investment in national fitness sports infrastructure, especially in backward areas, rural areas, schools and residential communities. The second is to "adjust the structure." Further optimize the structural layout of public sports facilities and balance the proportion of large-scale sports venues and small and medium-sized sports venues. The third is "improving quality". It is necessary to speed up the transformation and upgrading of sports venues with outdated facilities and poor conditions. The fourth is "improving efficiency". It is necessary to increase the opening time of existing sports facilities to the public and improve the utilization rate of sports facilities in schools, enterprises and institutions.
2. Optimize the development of sporting goods industry
The "Opinions" pointed out that it is necessary to "actively support the innovation and development of the sporting goods industry, improve the scientific and technological content of products and the added value of brands, and build a number of well-known enterprises with international competitiveness and independent brands with international influence". At present, there are more than 3,000 sporting goods processing enterprises in China, but most of them are mainly processing and OEM, lacking independent brands. Making the sporting goods industry bigger and stronger and improving the brand competitiveness have become the main tasks of the transformation and upgrading of the sporting goods industry. It is necessary to actively change the management mode of the sporting goods industry, promote intensive management, and accelerate the formation of sports industry clusters.
3. Focus on the development of sports service industry.
The Opinions emphasize that it is necessary to "further optimize the service industry, sporting goods industry and related industrial structures, and strive to increase the proportion of sports service industry". As the focus of sports industry development and the core format of industrial transformation and upgrading, we will strive to build sports service industries with their own characteristics and vigorously cultivate sports service industries such as fitness and leisure, competition performances and venue services. By introducing external capital, the competitiveness of sports service enterprises will be improved in an all-round way, and the management mode will develop in the direction of collectivization and chain. According to the diversified needs of consumers, we will comprehensively develop sports fitness and entertainment projects, and form a development pattern of sports service industry with different consumption levels, different national characteristics and different experience methods.
4. Joint development of related industries
The "Opinions" pointed out that it is necessary to "promote the all-round development of all categories and formats of the sports industry and promote the integrated development of the sports industry and other industries". It is necessary to promote the interaction and coordination between the sports industry and other industries, and accelerate the realization of "building a stage for sports and singing for the economy". Vertically, promoting the linkage between sports industry and upstream and downstream related industries should not only promote the development of forward related industries, but also promote the growth of backward related industries. Horizontally, it is necessary to strengthen the coordinated development of sports industry and related industries, promote the integration of sports industry with exhibition industry, tourism industry, logistics industry and other industries, and create new formats such as sports cultural creativity, sports finance and sports media.
5. Create a favorable policy environment
The "Opinions" emphasize that it is necessary to "simplify administration and decentralize power, combine decentralization with management, cancel the examination and approval of commercial and mass sports events, relax the restrictions on the right to broadcast events, and" loosen "enterprises". Government departments should comprehensively use economic, legal and administrative means to promote the implementation and coordination of sports industry policies, accelerate the introduction of industrial supporting policies and improve the industrial development policy system. Strengthen the enforcement of sports industry laws and policies, formulate fair competition sports market rules, bring sports production and operation activities into the legal track, and create a good market environment for the development of sports industry.