There are three main directions for the location of fitness clubs: first, the bustling commercial center; The second is the concentration of high-end communities; The third is the high-end community internal club. The first two need full investigation and analysis. The third party has been popular in recent two years. Need to carefully analyze the text introduction and investment information provided by developers, and need to analyze the residents in the community.

According to Summer, according to the good standard of Bao, fitness shops can be divided into fast shops, commercial shops and sports cities in terms of area. Fast shops under 2000 square meters are mainly opened in the community, and the customers they face are mainly residents of the community. At present, such stores are the most in the United States, and relatively few in China. Commercial shops are about 3000 ~ 5000 square meters, which are generally opened in the business district where office buildings are concentrated, and the supporting facilities and fitness programs are relatively complete. The largest area is the sports city, which is generally located in the bustling area where business is concentrated.

Property standards of fitness clubs

It is not difficult to find a prosperous business center or high-end community, but it is difficult to find a suitable property. Through interviews with these fitness clubs and exchanges with Jaco, senior site selection consultant of Beijing Xinda Ye Feng Business Consulting Company, the reporter sorted out the concerns and requirements of site selection of fitness clubs:

Property hardware: property issues such as story height, column spacing and whether the load is a frame structure. Fei Jianwu, general manager of Lan Yi Fitness Club, pointed out that the height of the fitness club should be at least 3.7 ~ 4m, the spacing between columns should not be less than 7m, and the load on the floor should be between 300kg/m2 and 350kg/m2. These standards have a certain basis. For example, for the requirement of floor load, because each treadmill is about 220kg on average, and a person's weight is 60kg on average, plus the impulse generated during running, the floor load should be between 300kg/m2 and 350kg/m2.

Hot water: some properties have no hot water design, and fitness customers need hot water and boilers. It is best to use a boiler with low valley electricity to reduce energy consumption, and there should be a corresponding location suitable for placing the boiler.

Fresh air volume: the fresh air volume designed by general property can not meet the needs of human body during heavy exercise, and the fresh air volume equipment needs to be reformed; If developers want to introduce fitness customers from the beginning, they should consider the problem of fresh air. It is generally required that the fresh air volume should reach 30 cubic meters/person/square meter.

Advertising space: the property should provide enough advertising space for fitness customers to achieve the purpose of guidance and publicity; Fitness venues need to have a pre-sale card period before opening, so the property owner needs to provide the corresponding pre-sale card slot.

Parking space: Fitness consumers usually drive cars, so the property should provide enough parking spaces.

Rent: Because the affordability of fitness customers' rent is relatively low, generally around 1.5 yuan, they also said in the interview that if the location is good, the maximum rent can be affordable within the range of 3 yuan/day/square meter. This is also the biggest contradiction between property and fitness customers. If the property wants to improve its popularity through fitness customers, it must be at the expense of reducing rent.

Entrance and exit: It is also because the rent borne by fitness customers is low, so the location provided by the property owner to fitness customers is generally one or more floors underground, so it is necessary to have independent and convenient entrances and exits.

Swimming pool trend: At present, fitness customers want to choose a property with swimming pool design, so if developers plan to introduce fitness customers in the early stage, they should consider this design.

In addition, these fitness clubs all express their preference for a single property with a large building area, because a 5,000-square-meter club cannot be located on the fifth floor: swiping cards on the first floor, running on the second floor, doing aerobics on the third floor and taking a bath on the fourth floor ... This will bring great inconvenience to members; At the same time, each floor should have management and service personnel, which will also increase the personnel cost.

Evaluation coefficient index of location value of fitness club

1. Surrounding environment

(1) Office buildings and commercial buildings within 500m: the grade and number of floors of commercial buildings, the names of major companies, the professional nature of major workers, the exploitable capacity and potential, and the availability of supporting facilities.

(Community situation within 3km: analysis of community size, number of households and their characteristics, exploitable capacity and potential, and availability of supporting facilities.

Note: ability refers to the difficulty of market development; Latency refers to the possibility of the target population spending in health clubs.

(3) Analysis of the surrounding consumption places of similar products, such as entertainment places, cafes, beauty salons, etc.

2. Traffic conditions

Analysis of surrounding roads (1)

(2) Analysis of the number of buses

3. Flow analysis

This paper mainly analyzes the traffic and people flow of the clubhouse facade facing the road.

4. Competition analysis

(1) Analysis of similar products within 300m: the number, scale and price of health clubs. , the establishment of competitive coefficient analysis table, find out the main competitors and focus on analysis, it is best to have good countermeasures.

(2) Analysis of alternative products within 300 meters: Analysis of other fitness, sports or leisure and entertainment places, such as spa, sauna massage, bowling alley, etc.

5. Land prospect

Whether the future development strategy of the city has the development value of this plot.

6. The pattern around the building

Will the establishment of a fitness club have an impact on the surrounding life or business, and how many unpredictable and predictable troubles will there be in the future?