Strategy generally refers to: 1. A plan that can achieve the goal * * *; 2. The course of action and methods of struggle formulated according to the development of the situation; 3. Have the art of struggle and be able to pay attention to ways and means.
Basic information
Title: Strategy
Pinyin: célée
Basic explanation
[strategy] strategy; strategic vision
detailed description
source
1, also as a "policy". 1. policy; Trick. The Three Kingdoms Liu Wei Shao? Understanding: "People who seek skills take thinking as the degree, so they can be the wonder of strategy and don't know the goodness of obeying the law." Tang Du Fu's poem "Send a Letter to Judge Li of Lingzhou" said: "The general is good at strategy, and the shogunate is full of talents." Chen Ming Ruyuan's Jin Ping Mei? Shooting strategy: "What strategies do students have?" Qing Sun Zhiwei's poem "Giving Fields" says: "Remembering ancient poems is a new strategy for worrying about the times."
2, according to the development of the situation, formulate action guidelines and methods of struggle. * * * "Against bookishness": "Social and economic investigation is to get the correct class evaluation and then formulate the correct struggle strategy." Chapter 13 of Ai Siqi's Dialectical Materialism and Historical Materialism: "Only Marxism–Leninism's theory can point out the correct direction and correct strategic strategy for the struggle of the proletariat and lead the struggle to victory."
3, have the art of struggle, can pay attention to ways and means. Pay attention to strategy when you do it.
Expand (the meaning of)
Definition of "strategy": Under online search, the strategy has the following explanations.
1, the scheme that can achieve the goal * * *;
2, according to the development of the situation, formulate action guidelines and methods of struggle;
3. Have the art of struggle and can pay attention to methods;
4, strategy, strategy.
5. Consider plans for future decisions when making current decisions.
By definition: Because the searched definition can't form an easy-to-understand and very effective picture or process in our brain. Therefore, the collected definitions need to be processed again.
We want to make a complete and easier-to-understand expression of the word "strategy", so we first extract keywords from its many definitions, and then sort them out to get what we want.
Of the four definitions of "strategy", except the fourth, the first three are all extracted by keywords:
Define entry
Extracted keywords
1. can be realized. ...
Achieve the goal; Scheme; ***
2. According to the situation ...
According to; Form; Development; Formulate; Course of action; Struggle method
3. The art of struggle ...
Struggle; Fine arts; Attention; Mode; way
Integrate keywords to form a new definition. Based on our understanding, we can think and explain the extracted keywords and original definitions as follows:
Strategy is a series of actions/ideas/choices in a big "process". The above three explanations (except the fourth one) have different expressions for the same process under different emphases. According to our daily understanding of "strategy" and the key words extracted, we can describe the word "strategy" as follows:
"Strategy" is to make several corresponding plans in advance according to possible problems in order to achieve a certain goal, and in the process of achieving the goal, make new plans according to the development and change of the situation, or choose corresponding plans according to the development and change of the situation, and finally achieve the goal.
Revising our description again will form a new definition of "strategy" that is useful to us ... >; & gt
Question 2: What are the three basic forms of development strategy? Development strategy, also known as expansion strategy, is an overall strategy to develop to a higher goal on the basis of the existing strategic starting point. There are three main forms: (1) intensive development strategy; (2) Integrated development strategy; (3) Diversified development strategy.
Question 3: What does strategy mean? By strategy, you mean group policy, right?
1. The so-called group policy, as its name implies, is a group-based policy. It exists in the form of MMC snap-in in Windows, and can help system administrators to set various configurations for the whole computer or specific users, including desktop configuration and security configuration. For example, you can customize the available programs, the content on the desktop, and the Start menu options for a specific user or group of users, or you can create a special desktop configuration on the whole computer. In short, Group Policy is a * * * part of a set of system change and configuration management tools in Windows.
2. Group policy is aimed at the whole operating system. According to your network, you switch by changing the network cable, so you set a group policy, no matter what network you switch, it will be affected. For example, there is a setting in Group Policy that prohibits access to this computer through the network. If you enable this setting, no matter which network you are in, other computers in the network cannot access you.
Question 4: What are the strategies? 1. Efficiency priority strategy: Realistic motivation ranks first among China people's buying motives. If any marketing wants to succeed, the first thing is to have a product with good efficacy. Therefore, the first strategy of marketing is the efficacy priority strategy, that is, the efficacy of products is regarded as the first factor affecting the marketing effect, and the quality and efficacy optimization of products are given priority. Second, price strategy: price positioning is also an important factor affecting the success or failure of marketing. For realistic and honest consumers in China, the price directly affects their buying behavior. The so-called suitable for the public, first, the price of the product should be recognized by the consumer groups where the product is located; Second, the value of the product should be equivalent to the price of many similar products; Third, after determining the sales price, the profit rate should be comparable to that of many operators who operate similar products. Third, brand promotion strategy: The so-called brand promotion strategy is to improve and perfect the factors that affect the brand, and to improve the brand awareness and reputation through various forms of publicity. Brand promotion needs both quantity and quality. Seeking quantity means constantly expanding popularity and seeking quality, that is, constantly improving reputation. Four. * * * Source Strategy: The so-called * * * Source Strategy is a strategy that takes consumers as the source of marketing, and constantly * * * consumers' purchasing needs and desires through marketing activities to maximize services to consumers. V. Presentation strategy: Presentation strategy is a strategy that people in reality use a certain product to produce good results as a case, and spread it to other consumers through propaganda means to achieve consumers' desire to buy. There are usually tabloids, publicity activities, case TV features and so on. 6. Media combination strategy: Media combination strategy is to use all kinds of advertising media to promote the brand in a reasonable proportion, * * * consumers' desire to buy, and establish and enhance the brand image. Seven, single appeal strategy: single appeal strategy is based on the product's efficacy characteristics, select the appropriate consumer groups, and accurately put forward the appeal points that best reflect the product's efficacy and satisfy consumers. Eight, terminal packaging strategy: the so-called terminal packaging, is based on the performance and efficacy of products, in places where direct transactions with consumers to carry out various forms of publicity. The main forms of terminal packaging: first, post posters introducing products or brands at the terminal; The second is to pull up banners at the terminal to promote the efficacy of products; The third is to hang storefront cards or light boxes and billboards printed with brand signs in front of the dock; Fourthly, emotional communication with terminal salespeople can influence salespeople and improve their promotion and recommendation of products. According to the survey, 20% buyers of health care products should seek the opinions of sales staff. Nine, network organization strategy: the best way to organize a moderate and stable marketing team is to establish a marketing network organization. Network organization strategy is to establish stable, orderly, mutually supportive and coordinated marketing organizations at all levels according to the regional scope of marketing. X. Dynamic marketing strategy: The so-called dynamic marketing strategy is to constantly adjust marketing ideas and improve marketing measures according to the changes of various factors in the market, so that marketing activities can dynamically adapt to market changes. The core of dynamic marketing strategy is to grasp the changes of various factors in the market, and to grasp the changes of various factors, it is necessary to conduct research.
Question 5: What is the strategic mode? A series of algorithms are defined, each of which is encapsulated and can be used interchangeably. Policy mode allows the algorithm to change independently of the client application that uses it.
Policy pattern is a behavior pattern that deals with different variants of the algorithm. By defining the algorithm interface or encapsulating the algorithm identifier in the abstract policy, the specific subclass of the abstract policy becomes a separate algorithm, that is, a specific policy. The policy pattern uses multiple classes to distinguish different behaviors and avoids exposing complex internal data structures related to the algorithm. When operations in a class appear in the form of multiple conditional branch statements, these conditional statements can be replaced by policy patterns, and the related conditional branches can be moved into their specific policy classes, thus reducing the complexity of system processing.
I recommend you an authoritative book on design patterns: Software Tips-Design Patterns, edited by Zheng Aqi. The explanation is in place, the examples are easy to understand, and it is very rewarding to read!
I wish you learn the design pattern as soon as possible!
Question 6: There are two ways for enterprises to promote their strategies. What are they? What is the form of expression? Gift promotion
Gift promotion is to set up a special person in the store to give one or several kinds of goods to consumers who enter the store for free, so that customers can taste and use them on the spot. This promotion method is usually used when retail stores uniformly launch new products or old products change their packaging, taste and performance. The purpose is to quickly introduce and promote products to customers and win the recognition of consumers.
2. Discount discount
Generally, at appropriate times, such as festivals, seasons and other discounts, the goods are sold at a price lower than the normal price of the goods, so that consumers can get benefits.
(1) Setting up a special area: it means setting up an area or a display stand in the store to sell special goods. Specials are usually goods that are sold in large quantities or have too much inventory in the current season, or goods that have exceeded the shelf life, or goods with damaged packaging. Be careful not to sell some deteriorated and damaged goods to customers, otherwise it will arouse customers' resentment and even be complained by customers.
(2) Discount on holidays and weekends: that is, opening new stores and selling some products at a discount on holidays or weekends to attract customers to buy.
(3) Discount on discount cards: giving or selling discount cards to customers. Customers who shop in stores can enjoy special discounts with discount cards. The object of sending discount cards can be celebrities selected by the store, or regular customers who come to the store frequently or in large numbers. The range of discount cards sold is generally uncertain, and the purpose of this promotion is to expand the customer base.
(4) Batch pricing concessions: that is, when consumers buy goods in whole boxes, whole packages, whole barrels or in large quantities, they are given price concessions. This method is generally used in food and daily necessities with high turnover frequency, which can increase the number of goods purchased by customers at one time.
(5) Large inventory clearance: promotion of seasonal goods or goods with long inventory time, unsalable goods, etc. By drastically reducing the price.
Holiday discount: the opening of new stores, holidays and anniversaries are all good opportunities for discount sales.
Daily special price: Due to the increasingly fierce competition, in order to win customers' door-to-door, special prices of one thing a day or one thing a week are introduced, so that customers can buy good and cheap goods at low prices.
Question 7: What's the difference between methods and strategies? Thank you:) Methods are the ways and means adopted in activities to accomplish certain goals and tasks.
Strategy is the sum total of ways, methods and media used to achieve different results under different conditions.
Give examples to illustrate teaching methods and strategies:
When teachers use teaching methods and teaching strategies, I feel that there is often some confusion between them. 1, teaching method refers to "in order to complete certain teaching purposes and tasks, teachers and students in the * * * activities adopted by the way, means. It includes both teaching methods and learning methods, and it is the unity of teaching methods and learning methods. " The general teaching methods should be: lecture, demonstration, discussion, training and practice, cooperative learning, demonstration and imitation, reinforcement, experiment and practice. 2. Teaching strategy refers to "the sum of ways, methods and media used to achieve different teaching effects under different teaching conditions". For example, the teaching strategy of the organizer in advance, the teaching strategy of mastering learning, the teaching strategy of cultivating the situation, and the teaching strategy of demonstrating and imitating; Another example is the autonomous learning strategy in constructivism, including scaffolding instruction strategy, anchored instruction strategy, random access instruction strategy, heuristic instruction strategy, self-feedback instruction strategy and Internet-based exploratory learning strategy. There are also cooperative teaching strategies including: classroom discussion, role-playing, competition, classmates and partners. There are also inquiry teaching strategies and so on.
I hope you can understand the difference between teaching methods and teaching strategies.
Question 8: What is strategic memory? What exactly is it? Memory strategy is a special form of cognitive activity, which is a way to improve memory performance through subjective efforts under the guidance of certain goals.
Memory strategies can be divided into two categories: storage strategies and retrieval strategies.
(A), the storage strategy summary method
There are three storage strategies: retelling, organizing and sorting.
On the study of retelling strategies: retelling strategies refer to maintaining oral repetition or retaining repetition of learning materials on the basis of selection. Its acquisition plays a vital role in the development of individual memory. Specifically, the commonly used retelling methods are: a. mechanical repetition; B. repetition of meaning; C. excessive learning; D. review in time; E. review before going to bed; F. review in the morning; G. decentralized review; H. pay attention to review; I. Trying to return
Memories; J. saw a movie, etc. These are commonly used methods for students to study at ordinary times, but in the process of retelling, students should be made from simple to complex.
Judging from the combination of Chinese and English. Help students form the habit of retelling.
Organizational strategy research: organizational strategy refers to the process of finding meaningful connections between items in memory materials and memorizing them according to these connections. It mainly includes classification and semantic organization.
① Research on classification strategy: 10- 1 1 year-old children can basically apply * * * classification as a strategy to improve memory results spontaneously.
Slightly, children of other ages are not. However, after short-term classification training, children in lower age groups can also reach 10, 1 1 0.
Children's spontaneous level. At present, the commonly used classification methods are: a. meaning grouping method; B. topic association classification; C. grouping memory method according to the first letter of words; D, grouping memorization method according to the positions of words in the vocabulary; E. grouping memory method according to pronunciation similarity, etc.
Classification strategy is an important method for primary school students to learn. In the process of English learning, making full use of simple symbols to remember complex English words and sentences will help students to establish a happy attitude towards learning English, thus helping them to improve their interest in learning English.
② Research on semantic organization strategy: Semantic organization strategy is one of the important memory strategies for memorizing complex materials. This is an advanced information processing process. In China, the study of semantic organization strategies mainly focuses on the memorization methods of texts. The commonly used methods of text organization and memory are: a. Sentence-by-sentence memory method: according to the different ways of single sentence organization, it can be divided into single sentence memory method and sentence-by-sentence superposition memory method; B. Segmentation memory: according to the segmentation basis and understanding, it can be divided into four types: quantitative segmentation, meaning segmentation, natural segmentation, segmentation and layering (logical structure).
Question 9: Generally speaking, what forms does the offensive strategy include? Your question is really difficult to answer, your scope is too wide. There are many processes in the development stage. What stage are you asking? Different stages of development have different strategic strategies. The following is for reference only: 1. Development Direction (1) The basic framework of product and market expansion research is H. I. Ansoff's "product-market strategic combination" matrix. (II) Extension of enterprise boundaries From the perspective of horizontal, vertical and diversified boundary expansion of enterprises, the development direction of enterprises can also be summarized as four directions: 1. Horizontal integration. That is, expanding at the same stage of the industrial value chain. 2. Vertical integration. That is, expanding at different stages of the industrial value chain. 3. Related diversification. That is, to expand to areas with related technologies or related markets. 4. It has nothing to do with diversification. That is, to expand to industries completely unrelated to the original industry of the enterprise. The last two directions are the same as those of the previous product-market strategic combination matrix. Second, the way of development to enter new business areas, enterprises can generally take three ways, namely external development (mergers and acquisitions), internal development (new construction) and strategic alliance. 1. External development (merger). External development refers to the strategy that enterprises seek development by obtaining external management resources. The narrow connotation of external development is mergers and acquisitions, including acquisitions and mergers. Acquisition means that an enterprise takes over another existing enterprise by purchasing its equity, and merger means that two or more independent enterprises merge into one economic entity. 2. Internally develop (new) entrepreneurship. Internal development refers to the strategy that enterprises seek development by tapping internal resources. The narrow connotation of internal development is new construction, which corresponds to merger and acquisition, and refers to the establishment of a new enterprise. Note that here we give a pair of development strategies of "external development" and "internal development", and also give a pair of development strategies of "merger" and "new construction" accordingly. This is because textbooks at home and abroad have different formulations. In fact, it may be better to use a broad concept. 3. Strategic alliance. Strategic alliance refers to the cooperative relationship established by two or more business entities in order to achieve a certain strategic goal. Merger or merger means the end of strategic alliance. In fact, there is an intermediate form between merger and acquisition and new construction, that is, enterprise strategic alliance. (a) External development (M&A) 1. M&A motivation. (1) Avoid entry barriers, enter quickly, and strive for market opportunities. Merger and acquisition will merge an enterprise in the target field, and there is no problem of re-entry and entry barriers. For the manufacturing industry, M&A can also save the time of building factories, quickly acquire ready-made managers, technicians and production equipment, and quickly establish production and marketing strongholds in new fields. Therefore, the way of M&A is helpful for enterprises to respond quickly and seize market opportunities. (2) obtain synergistic effect. Analyzing this synergistic effect by system theory can be divided into three levels: First, the time and space arrangement of "power" of the two enterprises after the merger is orderly and optimized, so that the enterprises can obtain "focus effect". Second, after the merger, different "forces" within the enterprise transfer, spread and complement each other, thus changing the overall functional status of the company. Third, after the merger, the "forces" in the two enterprises are coupled, fed back and oscillated with each other, changing the nature and intensity of the forces. (3) Overcome enterprise externalities, reduce competition and enhance market control. Microeconomics theory shows that one manifestation of negative externalities of enterprises is that "individual rationality leads to collective irrationality". In fact, the competition between two independent enterprises reflects this externality. M&A strategy can overcome the externalities of enterprises and reduce competition. (4) M&A motivation of enterprise stakeholders. In addition to the above three main motives from the perspective of enterprise efficiency, different stakeholders of enterprises may also hope to realize their own interests through mergers and acquisitions. For example, some places promote enterprise mergers and acquisitions to solve the problems of local social and economic development; Managers seek rapid growth through mergers and acquisitions and reduce bad performance; Employees hope to gain career development opportunities through mergers and acquisitions; Shareholders try to force management to self-discipline or replace those inefficient and selfish managers through mergers and acquisitions to safeguard shareholders' interests and so on. 2. The principle of merger and acquisition. However, it must be noted that the failure rate of mergers and acquisitions is very high. There are many reasons for the high failure rate of M&A. Enterprises should pay attention to the following principles when implementing M&A strategy: (1) Requirements for value evaluation. Whether through the stock market or not, value evaluation is the focus of the contest between buyers and sellers in M&A strategy ... >>