Personal brand refers to the unique and extraordinary value shown by individuals in specific work. Walters, an American, put forward that the rule of workplace survival in the 2 1 century is to establish a personal brand. He believes that not only enterprises and products need to establish brands, but also individuals need to establish personal brands in the workplace. Although this statement is a bit exaggerated, it also has some truth. In this era of paying attention to uniqueness, individuality and differences, it is very important to establish a personal brand for your own survival. Establish your own brand in the workplace and ask your boss and colleagues to mention your business ability, management ability or your interpersonal affinity. ?

Personal brands, like product and service brands, are characterized by quality assurance. This is reflected in two aspects, on the one hand, the high quality of personal business skills, that is, having both ability and political integrity. A person with strong working ability and low moral level cannot establish a personal brand. How can we build a personal brand? ?

Building a personal brand is the same as brand evaluation before building a product or service brand. First of all, we should have a correct understanding and evaluation of ourselves. Everyone has a unique personality. In other words, everyone has so-called strengths and weaknesses, so everyone's suitable lifestyle, successful practices, suitable industries and work contents are very different. Correctly evaluating yourself includes recognizing your professional advantages, specialties, specialties and personality types. Only by being suitable for people and suitability can we have a high-quality life. If your work can be closely combined with your interests, this kind of satisfaction can't be bought by money. If you like being close to people and making new friends, then business and marketing will be your right choice; And if you are timid by nature and distort your nature in pursuit of high salary, it is not worth it, because it will not become your ideal career after all. ?

Secondly, to build a personal brand, it is necessary to plan the personal brand. After you have a clear understanding of yourself, you will know what you can do, and then what you plan to do and what career you will pursue in the future, because what you can do is not necessarily what you are willing to do. This is why many people want to change jobs and change careers, although they are doing well. This is mainly for the long-term consideration of their future careers. Self-planning includes: what kind of career will you engage in in in the future? How to combine giving full play to one's special skills with hobbies and occupations? What kind of job is your personality suitable for? Is such a job valuable? With considerable development momentum, we can give full play to our skills in our work.

Ability, work style to form characteristics, so that it has irreplaceable value, and gradually form their own personal brand. ?

Learning is also an important part of building a personal brand. Building a personal brand is a long process. Even if you have formed a personal brand, you need to constantly learn new knowledge and supplement new content. In today's era of accelerated knowledge updating, new technologies and processes emerge one after another. Even if your technology or management level is ahead now, if you don't study, constantly update your knowledge system and keep up with the trend of the times, it won't be long before your advantage will be gradually lost. The continuous upgrading of computer software is a good example. Five or six years ago, people were still widely using WINDOWS3X. A few years ago, people were keen on WINDOWS95 and 98, but now WIN-DOWS2000 has gradually become popular. Of course, I'm learning something useful for my career. It is difficult to strengthen your skills and ensure your work advantage. Strong work skills are personal brands, while superb professional skills are gradually improved in the process of continuous learning. ?

Building a personal brand is also learning to package and sell yourself. Packaging is to successfully show the personality and characteristics of the brand and let others fully realize your value. Even if you have good skills and abilities, if you can't fully display them and make your boss and colleagues realize your value, it will be difficult for you to establish your own unique value charm and personal brand. Do it when you have to. When you show your work skills and advantages, your personal brand will also be deeply rooted in people's hearts. But at the same time, we should also pay attention to moderate packaging, and excessive packaging will also have a negative impact on personal brands. What is lacking in today's era is irreparable. ?

The formation of brand is a process of slow cultivation and accumulation. The brand of any product or enterprise is not achieved overnight, and it can only be formed after inspection and recognition by all parties. Personal products also need to be gradually recognized and accepted by everyone. Therefore, the establishment of personal brand is also durable and reliable. ?

In this era of full freedom of choice, if he has his own personal brand in the workplace, he will have more choices and more opportunities for upward development, and his relationship with the workplace will also undergo fundamental changes. Because of your personal brand, it shows that your attitude and working ability are guaranteed and will definitely create greater value for the enterprise. Enterprises will trust, rest assured and respect such people more. Just like an enterprise, with a brand, everything will be relatively easier. Similarly, for individuals, once the brand is established, the work will get twice the result with half the effort and the influence will be more and more profound. In the past, you may go to the employer, but now the employer may come to you for your brand.