First, fantasy: the future venues are like this.
Gymnasium is an important part of sports industry, but there are many problems in traditional old stadiums, such as low utilization rate, poor network facilities and single profit model. Venues are operated by ticketing and sponsors' advertisements, and some of them have been unable to make ends meet.
What will the future smart venues look like? Wi-Fi in venues and mobile 4G and 5G have become popular. Users can quickly find seats and obtain competition data in real time through smart devices +APP applications and automatic ticket checking. Ordinary competitions also accept live broadcast and video editing services at NBA and Champions League levels; Capture the images of athletes' technical movements and running positions through the camera, realize technical analysis, physical health analysis and generate reports; Realize live screen live broadcast and remote network live broadcast, and provide video review and download functions; Irregular interaction on and off the field, automatic ticket checking, wireless companionship, positioning, health analysis, etc. It will become a supporting service provided by future venues.
Although some high-end venues have provided some services, with the continuous improvement of technology and business model, the popularity of offline venues in the market will become a trend, and the related services mentioned above will not be a problem in the future.
2. Future stadiums and gymnasiums: information, intelligence and data.
Under the wave of the Internet, the mobile Internet has penetrated into every aspect of life. In the sports industry, people at both ends of supply and demand pay more attention to the integrated development of online and offline. The combination of science and technology and sports venues will make the future mass sports venues realize modern scenes such as informationization, intelligence and data.
First, the informationization of sports venues. For large stadiums, such as building equipment management system, ticket selling and checking system, intelligent integrated system, public broadcasting system, communication system, information network system, conference system, information guidance and release system, etc. , are more complicated.
Convenient, high-quality and comprehensive service is the information service point of national fitness in mass venues. The first is the construction of Wi-Fi wireless network, which is the premise and key to the information service of mass stadiums. The access of wireless network provides users with fast network speed, connecting all people, games, terminals and screens in the venue, and providing viewers with a very pleasant viewing experience through the deep coupling of network and application, while venues and sponsors can operate more effectively through fully connected digital platforms. On the other hand, offline venue operators can obtain the location of the terminal through network technology. After the customer arrives at the preset location, his mobile app can receive the push of marketing information related to the venue, including preferential activities, pavilion services, event forecasts, etc.
Second, the intellectualization of sports venues. The development of science and technology is a powerful pillar for mass stadiums to face the future and develop modern scenes. In the era of mobile Internet, the rise of smart phones and VR/AR devices will open up all links in the industry. Recently, VR/AR is quite popular, and the related equipment on WMC20 16 is very eye-catching. VR technology and equipment are one of the main ways of live broadcast and interaction of sports events in the future. Events can provide rich videos to all viewers who need them through related platforms. In addition, the artificial intelligence service, timing system, intelligent lighting system and monitoring system of offline stadiums have been continuously improved.
Third: data services. Dataization is one of the higher-end services provided on the basis of informationization and intelligence. In addition to the informatization mentioned above, it can also be conducive to the accurate marketing after commercial Wi-Fi analysis, identify users' online and offline behavior preferences, and classify them according to preferences, so as to provide accurate input for subsequent commercial advertising activities. On the other hand, for future public venues, health is the main concern. Venue operators can obtain user health reports through artificial intelligence and big data analysis, provide health guidance for users, and increase users' stickiness to venues.
It can be seen that sports in internet plus bring innovative viewing and consumption experience to users.
Third, benchmark the development status of foreign intelligent venues.
At present, many famous stadiums in the world have realized the informationization of stadiums. For example; The main venues of teams such as Dortmund in Germany, Ajax in the Netherlands, Glasgow in Britain and Sun on the Gold Coast in Australia have provided Wi-Fi and mobile 4G high-speed networks. Among them, in order to meet the different needs of users and provide better services and richer experiences for fans, Dortmund Stadium decided to innovate the online business model and realize online gambling, Facebook, Twitter, video playback and on-demand services by deploying wireless networks.
In addition, NextVR, a representative VR company, has cooperated with Relevent Sports to broadcast the International Champions Cup (ICC) football match live on 20 15. The game between sharks and kings was broadcast live at Levi's Stadium.
Fourth, how to solve the problem of scarcity and underutilization of offline stadiums?
In view of the present situation of sports venues in China, the resources of sports venues are scarce and the utilization rate is not high. The No.46 document issued by the State Council emphasizes "innovating the management mode of stadiums", and the operation of stadiums mainly involves the comprehensive development and utilization of stadiums. China's existing large number of fixed assets and government-invested stadiums and gymnasiums have insufficient economic benefits, which will create huge investment opportunities.
At the same time, under the new situation of mobile Internet, the combination of Internet and site resources can improve the informatization degree of existing site resources and improve the utilization rate of existing site resources to a certain extent. The insiders believe that starting from the supply side of venue resources or cutting social capital into the sports industry is one of the better paths, which also caters to the new formulation of the government's "supply-side reform".
To sum up: Smart venues provide users with personalized services and a richer viewing experience. The deep integration of the sports industry and the Internet brings infinite possibilities for its own development in this process. The above-mentioned intelligent venues are only a part of the Internet plus sports, and they are the beginning of the combination of "Internet plus sports". The emergence of intelligent venues will contribute to the development of the entire sports industry.