* * * There are three important reasons for enjoying the success of cycling besides some simple reasons.
The first is the emergence of the hedonic economy.
* * * Why can enjoying a bicycle attract investors' attention? Why didn't anyone notice the demand in this market before the emergence of bicycles? Obviously, there are deep-seated reasons for this. Before the emergence of bike-sharing, there were no bicycle-related products in the market, and there were many bicycle rental industries for entertainment and fitness, but there was no business operation mode centered on * * * enjoying the economy. With the emergence of the * * enjoyment economy, the biggest example is the success of Didi Chuxing. Many investors began to turn their attention to the * * enjoyment economy, and they had the identification of Didi vehicles.
Second, the internal market demand.
It is not enough to have ideas, products and profit models, but also market demand. China, known as the kingdom of bicycles, has the largest bicycle production and consumption market in the world. Nowadays, almost everyone is riding a bicycle, and the predecessors also have a unique nostalgic plot about bicycles, which has brought a good consumption effect for the public to accept bicycles. More importantly, the last mile of traffic travel has always been an industry problem, and bus and Didi travel obviously cannot meet this demand. Many office workers.
Third, the promotion of fast payment.
* * * Bicycle enjoyment is inseparable from fast payment. It can be said that without fast payment, there will be no economic enjoyment. However, they interact with each other. * * * Bicycle enjoyment requires fast payment, and fast payment also requires * * * bicycle enjoyment. In the past two years, the payment war has been very hot, and a large number of tripartite payment platforms have sprung up to seize the market. Of course, WeChat and Alipay eventually became a situation of sharing the world equally. Payment. We must use powerful and convenient payment scenarios to enjoy a new field with high bicycle usage frequency, low user decision-making and good user habits, and have an appetite for payment platforms. As a result, Qixin, the two payment platforms, jointly advertised for * * * to enjoy bicycles, which improved the exposure, made it convenient for all parties to use * * * to enjoy bicycles, and made * * * enjoy bicycles popular all over the country in a short time.