Because I went to the gym more often, I got to know several personal trainers.
Two of them impressed me deeply.
One of them is Xiao Zhang, a first-class figure and outstanding temperament, who almost goes to the gym. So his self-introduction and marketing ability is very outstanding. Often many students will buy her courses after she introduces them. However, after the students bought her courses, it seems that she seldom took the time to understand the students' needs, and she did not make training plans and training records. ...
In her eyes, it seems that there is only the next member who signs up for the course.
With the accumulation of time, many members who studied fitness with her slowly complained about her, and her reputation became worse and worse. Later, no member asked her for private education. ...
In this way, after a while, she disappeared, and she should have gone to the gym somewhere else. ...
One of them is Xiao Bai. Five months ago, he came as soon as I got stuck in the gym to exercise.
When he first came, there were no clients and no one asked him to be a tutor. He is always unhurried, supercilious, and smiles humbly at everyone. When someone makes mistakes in the process of practicing equipment, he will always give guidance and correction at the first time. When someone asks him, he will answer patiently. He often takes a notebook and records things quietly, such as the temperature and humidity of the air in the gym, when there are the most people, what equipment they use, and which treadmill is not under the air outlet of the air conditioner. ...
Gradually, many members who often come to exercise were moved by his sincerity, became friends with him and began to be invited to do private education. He is still in no hurry. From the first customer, he will take the initiative to send three free classes. Through these three classes, he can fully understand the client's physical fitness and adaptability, and then make a detailed training plan for him. The training plan includes the customer's dietary precautions, suggestions on schedule, exercise cycle and precautions during exercise.
He has rich knowledge of fitness and health preservation and is willing to share it with customers comprehensively. ...
Every time I go to the gym, I find that he never actively promotes himself, but concentrates on doing one thing to provide all-round services for members and customers he teaches privately. Is this appropriate? How long is the interval? How many times is the limit? What kind of food should this body fat rate supplement? What is the main point of this action? What should I pay attention to when I go back? ……?
Gradually, he became famous in this gym. Many people found him through the introduction of friends, but he still never greedy, only taking orders within his energy range. He said that he wanted to ensure the quality of his teaching. ...
Slowly, he became the best local gym and personal trainer. Although the price is a little more expensive than others, someone still comes. ...
Living in the moment, living in a high state and quality, so as to provide customers with the best service, is the highest level of sales: witness the customer value with strength and charm, and create a personal brand and reputation for yourself.
With brand and word of mouth, value is naturally recognized and wealth comes naturally.