It's a little long .
Let's talk about the advantages of shopping malls first. .
1, geographical location. It is impossible for a city to develop only by a commercial block. The downtown area of the old district will not last forever. Its location itself is also an advantage, which can gather most people in Longgang District. Because there are no big shopping malls there.
2. Flow. There are free pick-up and drop-off shopping guests, and there are congenital pure 1 road stations.
3. The hardware is complete. Wal-Mart, cinemas, game halls, restaurants, fitness. All of them.
4, the strength problem, the strength of the people who open this mall is not general. In other words, it is powerful.
It combines the advantages of all shopping malls, but why are there no customers in the shopping malls?
The fault lies in management and employment.
Let's talk about management first.
1, there is no good cooperation between investment promotion and operation, that is, the leaders have not commanded well. It's normal for soldiers not to do it. Soldiers can do anything. Why are you an official? Merchants are responsible for recruiting people, no matter too many things, the mentality is to rent out one. It will be difficult to do this work after the operation.
2, the layout of the mall, please Beijing designers? I think so too. Anyway, it is a foreign monk. . There is nothing wrong with the design, but it is not suitable for our small city. . In short, there are many elevators and stairs in the mall. Extend in all directions. . Not bad for a big city. Because there are many people. A large number of people can try their best to ensure that every store has customers. But in our city, there are no migrants, and there are relatively few people. Therefore, in fact, it is best to use the design scheme to plan the customer's walking route. Simply put, try to let one customer visit all the shops. (Success story, RT Mart).
The layout also includes the local division of goods. If your shopping mall doesn't plan customers' walking from the aspect of stair design. Plan according to product area division. In fact, it is very simple, that is, shoes are in the shoe area and clothes are in the clothing area. This will also allow customers to travel to many places. (Don't elaborate)
3, the problem of employing people.
An important position (equivalent to the position of operations director) is used by a young man. Graduated from normal school, with zero working experience in this position. . I don't understand. Is this the role of contacts?
It is not impossible to have sex with more than two people in charge of shopping malls. . But there is no need for two people to stay together and walk around the mall all the time.
Don't write. . . My heart is tired.
In a word, assuming that both Fortune and department stores are declining, that is the problem of social development. Wal-Mart is yellow, but the hardware supporting facilities are not perfect. RT Mart is yellow, which can only be regarded as a regional problem. Wal-Mart's collapse is a management problem, purely a human problem.