In today's society, business plans are more and more widely used in life. Business plan is a feasible business report used by entrepreneurs to obtain cooperation support or venture capital before the start-up enterprise is established. So how to draw up a business plan to play its greatest role? The following is my innovative business plan on nursing for reference only. Welcome to reading.

Nursing 1 Innovation and Entrepreneurship Plan I. Project Introduction

1, project name: xx Traditional Chinese Medicine Health Center

2. Project scale: The plot is located in the new urban area, with shops of about 200-300 square meters, smooth traffic, convenient parking and large-scale surrounding business atmosphere.

3. Project background: With the improvement of people's income level, people's desire to pursue health and longevity is enhanced, the pressure of life and work and the destruction of the environment lead to the deterioration of people's health status, which makes people's demand for health preservation increase year by year. Traditional Chinese medicine health care has the theoretical basis of "going to work to prevent illness". If you are not sick, go to a doctor, if you want to get sick, go to a doctor. Through physical therapy of traditional Chinese medicine, dredge meridians, mediate the balance of yin and yang, and build a health pavilion with Chinese medicine characteristics in xx with the goal of preventing diseases. At present, there is not a professional and technical health pavilion in xx, and the demand for tourist flow in xx is enough to develop the first distinctive Chinese medicine health pavilion, so as to seize the opportunity and take the lead.

4. Business philosophy: Chinese medicine characteristic health care center provides unique services such as massage, moxibustion, medicated bath, fumigation, health tea and medicinal liquor. So as to realize the comprehensive, targeted, quick-acting, pure natural sub-health conditioning project, meet people's health care needs, and highlight the professional, branded and large-scale characteristic health care center.

Second, Chinese medicine health care projects

1, massage, massage, acupuncture;

2. Hanging moxibustion, moxibustion, cupping and scraping;

3, medicated bath, fumigation, foot bath;

4. Health tea and health products;

5. Medicinal oil and medicinal liquor;

6, female beauty and body weight loss;

7. TCM constitution differentiation, physical examination and consultation.

Third, the marketing of TCM health centers

1, market segmentation:

(1) Bosses, white-collar workers, government officials and bank employees over the age of 30.

Women aged 25-55 earn more than the average.

(three) Chinese medicine health people and the pursuit of health and nature of the elderly.

(d) Sub-healthy people such as neck, shoulder, lumbocrural pain and hyperosteogeny.

2. Market positioning

Health center with Chinese medicine characteristics-serving customers with mid-range price, high-end service and professional level, designed as pyramid profit model. In other words, when designing a profit model, it is mainly divided into two parts to combine different products and services:

Some of them are non-characteristic and universal projects. As the bottom of the profit pyramid, most of these services are meager or unprofitable. For example, foot bath and massage are available in many health centers and can be consumed by ordinary people. Then the price of this part can not be set very high, which is acceptable to the general public, and it is more affordable than medical institutions and can enjoy a good environment.

The other part is very distinctive and competitive projects, such as medicated bath fumigation, moxibustion, health tea, medicinal liquor and so on. These products or services have the characteristics of traditional Chinese medicine, and customers should have a very high cognitive interest in them. As the top of the pyramid, they can sell at high prices, so there will be profits.

Generally speaking, the "pyramid" profit model is that there are both "profiteering" products and low-profit products, both high-end customers and low-end customers, which are treated separately to achieve the comprehensive profit of health centers.

3, environmental positioning

(1) Overall style: The interior decoration is simple, elegant and fashionable, creating the best enjoyment in vision and artistic conception. Full of Chinese style (Chinese medicine is the quintessence of China, and proper use of Chinese style can give people a comfortable and peaceful feeling, which is in line with the theme of health preservation). (Around the Chinese classical style, uniform clothing (the waiter's clothing can adopt Chinese style, such as cheongsam, Tang suit, Chinese tunic suit and so on. ) leaflets, service project names and many other aspects are fully set off)

(2) Environmental promotion of health centers: as environmental promotion, it is mainly the internal and external environment. The external environment can attract customers into the store, and the title is eye-catching and easy to remember, reflecting the healthy elements of Chinese medicine style; The internal environment can stimulate customers' consumption and successfully retain customers. Classical and slow-paced light music makes customers feel relaxed and comfortable, plant essential oil is ignited, and the health pavilion is filled with an intoxicating fragrance of flowers and plants.

4. Promotion methods

(1) Advertising Promotion

Network promotion: promote our stores and services in local forums, post bars and microblogs by writing soft articles, press releases and other forms, and establish popularity. Auxiliary mass-sending (use QQ mailbox, because QQ uses crowds and there are many people) for publicity. If possible, set up your own website of the health center and publish all kinds of information to help customers answer questions online.

(2) door-to-door sales promotion

Because your customer base is mainly white-collar workers and bosses of some government agencies. Therefore, in addition to advertising marketing, but also with personnel marketing. Establish customer relationships. For government agencies and units, you can discuss with the unit whether you can buy a consumption card in the form of a welfare card. So if this channel is the most important, it is mainly through the relationship with customers to achieve online marketing.

(3) Regular promotion

The favorable opportunity for product sales: during the promotion of new products and popular projects, member development and coupon distribution are carried out. Promotion of important festivals: New Year's Day, Spring Festival, Women's Day, Mother's Day, Teacher's Day, Mid-Autumn Festival and anniversary celebration. Hold preferential activities, develop members and issue discount coupons in these festivals.

(4) Professional upgrading

A free TCM health school is often held twice or once a week. In its own shop, bosses, leaders, white-collar workers and sub-healthy people are invited to learn health knowledge. Develop your own customers. With the spread of news, the number of students will increase. The effect will be better.

Fourth, the management system

In order to achieve long-term development and long-term retention of customers to win a good reputation. This is inseparable from our internal management. We can even say that internal management is our lifeline. Therefore, it is necessary to establish a management system to achieve better economic benefits.

1, daily management system, attendance system

2. Reward system and health system

3. Workflow system and behavior etiquette system

4, professional operating procedures, professional terms of service

5. Conference system and training system

6, personnel management, financial system

Verb (abbreviation of verb) investment plan

The total investment plan of this project is10,000 yuan. It takes 1 year to form the scale and reputation, 2 years to make a profit and 3-4 years to recover the cost.

(A) the scale of investment

1, area: about 200-300m2.

2. Layout: There is a 1 consultation hall at the front desk.

There are 1 consulting rooms and reception rooms for Chinese medicine majors.

Professional health rooms: 5 rooms (2 rooms), 2 rooms (4 rooms), 2 luxurious single rooms and 2 fumigation medicine bathrooms.

There are 1 leisure tea rooms and product display areas.

There are two areas of specialization for women.

3. Personnel:

Principal: 1 person

Professional health technicians: 5-8 people.

Late stage of front desk fee management: 2 persons.

(2) Investment cost

1. Fine decoration of the house: 65,438+10,000 yuan.

2. Purchase of sanitary facilities, furniture and household appliances: 60,000 yuan.

3. Advertising, opening ceremony and public relations promotion: 30,000 yuan.

4. House rent: 30,000-50,000 yuan/year.

5. Personnel salary: 3000 yuan/month on average.

6. Health care consumables, employees' clothing, office supplies, water and electricity networks, etc. 20 thousand yuan/month.

(3) Benefit analysis

Divided into three stages:

After the opening of 1., the first stage is the investment period. We need to invest in advertising, so that friends who need TCM health care can have a one-year cognitive process about our characteristic TCM health care center.

2. The second period is the non-return period, during which members joined. The library began to operate normally, but the balance of income and expenditure was the best, which lasted for one year.

3. The third period is a stable period and a return period for members. During this period, members are stable, new members are constantly joining, and scattered customers will continue to flow; The income of health centers began to rise sharply. After the fourth year, the profit will increase by 30-40% every year.

The specific figures will be directly proportional to the funds, venues and facilities invested in museum construction, so I won't list them here.

Innovative nursing business plan 2 1, brand-new company:

The proposed "xxx" maternal and child health care center is based on "people-oriented, service-oriented, scientific care"; With the mission of "making all mothers more beautiful, all babies smarter and all people healthier", we provide services such as consultation, centralized nursing, pregnant women's physical recovery, nutritious diet, postpartum psychological consultation and prevention, and confinement nursing abroad. The center will rely on advanced nursing concepts, advanced equipment, scientific nursing methods and reasonable nutritious diet to provide high-quality and scientific services for pregnant women and babies.

2. Excellent team:

The entrepreneurial teams of this center are all from xx University of Technology. At the same time, they are all student cadres with certain management experience and different majors.

Entrepreneurial team

Organizational and leadership skills

Public relations and communication skills

Planning ability and marketing ability

Coping ability

The center will also invite and employ professors from xx University of Technology and related medical universities as management and medical consultants. .

3. Professional services:

The center provides comprehensive, targeted and professional services for pregnant women and babies, such as maternal and child nutrition deployment, prenatal and postnatal consultation and diagnosis, postpartum physical recovery, postpartum daily care and other professional services. According to the different requirements of customers, it is divided into centralized nursing and overseas nursing. The center will create a warm and comfortable nursing environment and give pregnant women, babies and their families a feeling of home. Service is the life of the center and the soul of the quality center. The goal of the center is to make every customer look forward to it and return with satisfaction.

4. Huge market:

The population of China is nearly 654.38+300 million. According to the current birth rate of 654.38+0.38%, nearly 6.5438+0.7 million babies are born every year, which means that nearly 6.5438+0.7 million women in China will experience the special experience of confinement every year. If every woman spends an average of 2,000 yuan on confinement, China will spend 65.438+700,000 x 2000 = 34 billion yuan on confinement every year. However, traditional confinement is unscientific. Due to the lack of professional knowledge and experience of maternity and nursing staff, there are many unscientific places between maternity and baby during the second month, which have a negative impact on the later life of maternity and the development and growth of baby.

"xxx" mother and baby care center takes this traditional deficiency as the breakthrough point, wins customers through scientific nursing and parenting methods, and provides professional, characteristic and high-quality services for mothers and babies. At the same time, as a new industry, the new nursing center for the new moon has great market potential.

5. Efficient management:

According to the different stages of development, the center will establish corresponding organizations, so that the organizational structure of the center tends to be strategic and dynamic. In the process of management, the center will implement network management based on data information, so as to realize the effective connection of all departments in the center; Make full use of network technology to establish a complete service information chain; Establish talent signboard and human resource evaluation system, explore talents, explore talents and retain talents. At the same time, the center will also establish a learning and incentive organization to cultivate employees' corporate values and sense of belonging.

6. Market competition:

As a new industry that is different from the traditional monthly nursing, the strategy of the center facing competition is "based on specialty and perfect in competition". Relying on advanced concepts, excellent service and reasonable price, as well as unique and efficient marketing model and management model, the center weakens external threats to adapt to the development requirements of the times, grow rapidly and develop healthily, and take the lead in the competition.

7. Financial and risk analysis:

Registered capital of the center: 7.5 million. Equity 100%, debt 0%.

The shareholding institutions are: 40% of the entrepreneurial team (including labor technology 13%) and 60% of venture capital.

The center belongs to a new industry, with more opportunities than risks and large profit space. However, due to the fast follow-up, there are certain potential risks. The center will prevent market risks by optimizing internal management, improving service quality and strengthening brand promotion.

Chapter III Project Introduction of Nursing Innovation and Entrepreneurship Plan

With the passing of winter, it is a festive day for spring to return to the earth. XXXX Micro Plastic Surgery Salon (Xiamen) was grandly opened. In order to let more female friends who love beauty share the charm of high-quality cosmetics, feel the softness and charm given to women by high-quality cosmetics, and at the same time understand and master the world trend information, grasp the fashion pulse, and strive to be an intellectual new woman of the times.

XXXX Cosmetics combines the high quality of XXXX Micro-plastic Beauty Salon with the competitive price advantage in the domestic market to provide intimate services for female friends: consultation, answering, trial, feeling, professional nursing and other humanized services.

Features and advantages of our micro plastic surgery salon

Lifestyle beauty salon

Bring beauty to life

Continuously improve the level of software management

Open people's health clinic

Walk into people's lives easily

Small investment

No risk

Social acceptance and recognition

Ensure the long-term operation of the enterprise

Profit guarantee

Open a "health clinic"-a huge "sub-health population" in China, and 75% of the population in China-sub-health, and introduce 75% of the sub-health population into the beauty market, so as to effectively improve the sub-health state and ensure the new outlet of beauty salons-long-term operation.

Basic situation of the industry

The total number of employees in the beauty industry in China is about11.2000.

One of the industries with the largest number of employees in the "tertiary industry"

The total number of urban beauty institutions in China is about 2.22 million (according to my investigation, there are 47 in Siming District/KLOC-0, 47 in Huli District and 9 in jimei district).

The total income of China urban beauty industry is 65.438+068.04 billion yuan.

China has an average of 32 beauty salons per 10,000 urban residents.

The average number of employees in each beauty shop is 5. 1.

The average annual salary of each beauty worker in cities and towns in China is 2 1.600 yuan.

Slightly higher than the average wage of all kinds of employed people in the country.

The beauty industry accounts for 1.80% of the national gross domestic product (GDP).

The proportion of beauty industry in the output value of the tertiary industry is 5.2 1%.

The average monthly beauty expenditure of urban population is 2 1.33 yuan/month.

Industry development trend forecast

China's beauty industry is currently in a period of rapid market growth.

The number of newly opened stores in the last five years accounts for 78% of the total.

The growth rate of operating income is higher than the national GDP growth rate.

The proportion of GDP has increased year by year.

The proportion of tertiary industry is increasing year by year.

The number of employees in this industry is increasing year by year.

The extension of industry is rich in connotation.

There is more room for flexibility between supply and demand.

Business philosophy of beauty salon: advocate a beautiful new life for women and create a beautiful new world for women.

Target market selection and positioning

In view of modern hectic life, people's constant pursuit of beauty and the continuous improvement of living standards provide consumers with a beautiful dream of body, mind and spirit through three-dimensional and multi-directional body building, and at the same time, combine psychological beauty to make customers physically, mentally and spiritually healthy. Highlight the specialty, give priority to comprehensive nursing, and show the top professional level and super-first-class service of five-star beauty salons.

trait

Integrating psychology, modern medicine, kinematics, aesthetics, cosmetology, etc. , is a kind of guidance of beauty salon's active thinking. Luxurious decoration, complete equipment, advanced instruments, comprehensive treatment and outstanding results. Advocate overall health and beauty.

brand

High-end price, focusing on beauty, fitness, health,

World brands: XXX, XXX, XXX

Others are alternative brands: XXX, XXX,

customer orientation

28-48-year-old female consumers, ladies with high requirements for quality of life and their own tastes,

Such as working girls, government leaders, women entrepreneurs, businessmen, doctors and lawyers, performing artists, government officials, wealthy families and others.

Analysis of existing resources, business circle

profit model

Mainly based on membership system, promote membership cards, ranging from X million to XX million; Minimum consumption: XXX yuan, selective operation, planned fixed members 100-200 people, average consumption of X million yuan, mobile guests of XXX people, average consumption of XXX thousand yuan,

Among them: Ordinary Year Card X, Lady Beauty Card X, Charming Emerald Card X, Fashion Celebrity Card X, Platinum Achievement Card X, Life Membership Card X, Luxury Queen Card X,

Advocate card transfer sales, card delivery, value-added services, regular card clearing and value-added card handling, and five steps of beauty, care, relaxation and enjoyment.

Advocate customer grading, consumption grading, service grading, beautician grading and after-sales grading.

Overall health and beauty package: help customers set up annual health and beauty plans, and lock customers with three-dimensional projects.

Service Items

Keywords paid beauty, fitness, psychological consultation,

Facial care: basic care, whitening and freckle removal, acne removal, sensitivity, anti-aging,

Special care: eye care, hand care, neck care, etc

Body care: body care, breast care, weight loss care,

Recommended services: plastic surgery: breast augmentation, nose augmentation, eye augmentation, liposuction, wrinkle removal, lip augmentation, maxillofacial surgery, etc.

Beauty: freckle and whitening, painless hair removal, skin tightening and wrinkle removal, skin rejuvenation and whitening, red blood, laser acne removal, birthmark removal, medical tattoo,

Non-invasive: rhinoplasty, wrinkle removal, face-lifting, whitening, chin augmentation and filling. That's all I can think of, and it needs further development. As for the charge, it depends on the comprehensive rent and product purchase price, so there is no way to calculate it now. )

There are XX beds in the space layout, including XX ordinary beds and XX VIP themed rooms. Lobby, reception area, nursing area, consultation area, rest area, dressing room, toilet, bathroom, nail salon, VIP room, staff lounge, manager's room, image design consulting room, product storage room, product display area, coffee shop, dressing room, deployment room and floor plan (for reference only, the specific number and scale need to go to the street to find a storefront, but also refer to the previous period.

Equipment, instruments and materials

Specific needs to visit the store, and further consultation should refer to the initial investment amount to decide.

Personnel planning: manager x deputy store x consultant x beautician x? The front desk receives X people, logistics X people and finance X people (for reference only, the specific number and scale still need to go to the street to find a store, but also refer to the amount of investment in the early stage)

Management system table daily management system: (this content is a bit too much and complicated, so I'll make one separately)

Standardized process: (This content is a bit too much and complicated, so I'll make one separately)

Various beauty consultation cards? Beauty and skin care card? Customer consumption file, customer product management form, membership card data form? Membership card usage record? Customer complaint record form? Dean (Business) Daily? Monthly sales plan? Purchase orders apply for production orders? Product inventory cost analysis table? Property declaration? Hairdresser performance appraisal form, employee payroll, employee memo? Beauty salon weekly meeting report? Questionnaire? Timetable? Timetable? Staff scheduling and rotation table, etc.

range

In view of the limited initial funds, leaflets, online Weibo, advertising, promotion and auxiliary sales are the main ways to make cardholders feel that this is a symbol of honor and status.

profit

Profit space estimation, promoted in the first three months. After that, the monthly income is X million, the monthly expenditure is X million, the monthly profit is X million and the total profit is X million. It is planned to use Qian Shengqian and make profits this year.

Collagen, uric acid, Evian filling injection and human growth hormone (HGH) are protein secreted by the anterior pituitary gland, which are anti-aging and micro-needle-like.

;