Fila fusion is a trendy sports brand owned by Fila. The brand was founded in Italy, and later Fila announced that its new trend sports brand Fila fusion was officially sold. This is a brand-new upgrade of Le Fei brand, which re-integrates a variety of classic styles and TINT, and is jointly signed by multinational brands. The design style is diverse and trendy, integrating fashion and sports, breaking the understanding of traditional sportswear.
Le Fei Convergence was established on February 8, 2007 +2065438+2007. The birth of the company's sub-brand indicates that it will fully enter the new generation market. In order to fit the trend culture of various countries, the brand adopted the cross-border cooperation mode of "N+ 1", and at the same time transformed the sports style into the fashion of young people, which was both classic and innovative, and practiced the in-depth dialogue between sports and fashion trends under the background of contemporary fashion circles.
Philae brand history:
The brand was founded in biella on 19 1 1, and has a history of nearly one hundred years. In 1970s, Le Fei cooperated with diversification strategy to expand sportswear business. In the following years, the series of golf, tennis, fitness, yoga, running and skiing were successively developed, which finally established the backbone position of world-famous sports brands and was regarded as the representative of art and the model of luxury.
Perfect design, elegant lines, showing the artistic thinking of sports; Exquisite craftsmanship and unique fabrics represent the fashion model of the brand, showing FILA's positive attitude towards life and elegant sports art.