The values of college students' physical exercise are divided into ends and means. Before exercise, students should make clear their goals, make a physical assessment first, and make a training plan according to their weaknesses and goals. The training plan needs to be comprehensive, the training methods should be diversified, the training load should follow the gradual progress, the training ground should be comprehensive, the nutrition intake should be balanced, and the work and rest rules should be observed.

In the design of physical fitness challenge events, we should include the coordination and balance of strength endurance, speed strength, fast strength, muscle endurance and upper and lower limbs, develop physical fitness in an all-round way in the process of practicing the events, experience the satisfaction and accomplishment brought by sports in the competition, and achieve both physical and psychological satisfaction. Choose appropriate exercise programs according to the needs, strengthen physical fitness, improve interpersonal skills, relieve the pressure of study and life, and realize self-realization in physical exercise.

Guide students to understand the connotation of physical exercise and healthy development, and deepen the function of physical education. Promote learning by competition, so that college students can understand sports knowledge, understand the importance of improving physical fitness and the necessity of scientific exercise, and learn to master various methods and means of unarmed and equipment-assisted exercise. Physical challenge involves professional theoretical knowledge and practical actions related to physical fitness, and the design contents include physical muscle strength, muscle endurance, cardiopulmonary endurance, speed, physical coordination and so on.

During the preparation for the competition, students know the content of the competition in advance. In the process of learning the content of the project, students understand that exercise can burn fat to lose weight and keep fit without dieting. Exercise can improve the quality of sleep without tossing and turning at night. Physical education is closely related to life, and scientific physical exercise helps students improve their physical fitness and quality of life.

Motivation is the motivation of students' learning. To cultivate students' interest and enthusiasm in physical exercise, we must first mobilize students' motivation and cultivate their sense of participation; Secondly, change passive learning into active learning of sports science and exercise knowledge, and actively participate in school sports fitness related activities; Promote training by competition to promote students' understanding of fitness knowledge; Adopting ranking reward mechanism to enhance college students' interest in fitness; Starting with PK competition system, stimulate students' sports enthusiasm.

By holding new sports fitness competitions, colleges and universities build a three-level sports competition and activity linkage mechanism among colleges, associations and departments. The linkage between media and brands further promotes the participation enthusiasm of college students, drives the sports atmosphere, promotes more students to actively participate in exercise, and stimulates students' interest in physical education.