Online channels: e-commerce platform, social media; Offline channels: instant consumption channels, mainly referring to catering channels/non-instant retail channels corresponding to drinks and other categories, mainly referring to modern channels and traditional channels/special channels, such as clinics, hotels and other channels.
Getting customers is getting customers. In the Internet era, the efficient and low-cost way of obtaining customers has been favored by many enterprises. Accurate customer acquisition is to classify and summarize the information data collected offline, find out the rules through platform operation analysis, describe the user's portrait, and after multi-dimensional screening, put advertisements to specific people through accurate marketing, tap high-quality potential customer groups and improve customer conversion rate.