As the soul product of Feng Zhiming, New Balance 996 has accompanied countless audiences who like Feng Zhiming and Chunjiao through their youth. At first, facing the person they like, they choose to learn from Zhang Zhiming and type "n 55! w！” .
996 became the symbol of Zhang Zhiming and entered the shoe cabinet of a generation of trendy men.
Naked love, Shawn Yue "caught fire" with New Balance 996. But before this movie, Shawn Yue and New Balance had a long history. Whether it's everyday wear on social media or trend opinions in trend magazines, they always appear in the same box at high frequency. Then, the establishment of personal brands MADNESS and New Balance and the launch of limited shoes for relatives and friends sparked heated discussions. The replica of the classic 990 series jointly released by New Balance and Crazy in 20 19 is even harder to find. ...
New Balance is a friend on social media in Shawn Yue.
The story of Shawn Yue and New Balance continues. Today, the "folk spokesmen" finally "turned positive" and they stood together.
In the second half of the movie, Shawn Yue changed into a pure black New Balance tracksuit and wore "playing with gray" shoes, and passed the "X-ray" test.
At this point, the voice-over in the video asked two questions:
"What's your signature?"
What sign are you in?
"What is your DNA?"
What is your gene?
"Surface and external changes are actually very easy. I don't do things that fall by the wayside. Only internal changes can lead the future. "
This is the answer given by Shawn Yue, the new spokesperson of New Balance. At the same time, as an insider, he initiated the declaration of "being an insider" with New Balance.
# 1.
Become an insider
Abandon "crash" and be slow and stubborn.
How to prove that you are an expert and what is an expert in one sentence?
Time is so precious that most people can't wait to become "experienced" experts. Before entering this industry, they have begun to look for quick shortcuts on the Internet.
Shawn Yue's way of becoming an expert is not only slow, but also stubborn.
Shawn Yue, about 38 years old, has been out for nearly 20 years. In hundreds of film and television works, Shawn Yue insisted on being an actor who was "hard to like" at first.
Shawn Yue's early film and television image remained in Infernal Affairs and Initial D for a long time, and he was an iconic orthodox Hong Kong-style handsome guy.
Shawn Yue plays the villain in the movie Crazy Beast.
Max Zhang and Wu Yue have many opponents.
When Shinji with blond hair and red eyes (movie "Army Chicken") was humiliated in prison, he was no longer just a young idol with a handsome face under the encouragement of fighting blood.
From the degenerate police who lost their minds in the First Commandment to the beasts, gangsters, firefighters, racing drivers and the evil villains scarred by the city ... By shaping different roles, Shawn Yue constantly explores what actors should look like and makes up for his shortcomings through more shooting and performances.
Dong Chengyi once said that Shawn Yue "takes a long time to form a shape". What should an actor look like? It took Shawn Yue nearly 65,438+00 years to find a specific answer-"Good actors are crazy."
Shawn Yue was fascinated by characterization. For the 20 seconds shot by Yang Jian in the story of Wukong, 36-year-old Shawn Yue kept her weight unchanged for 10 months and reduced her body fat to 7%.
During the 10 month of closed door, Shawn Yue got up at 6 o'clock every day and worked hard for several hours. Hold the board for 20 minutes at a time, and add 5 kilograms to the back every 5 minutes; Each time the dumbbell is lifted, the arm bears 50 kilograms; 300 battle ropes per minute. Shawn Yue's heart rate reaches 200 beats per minute, and he thinks he will explode at any moment. After such training, Shawn Yue became the "2%" of the world's last performance 1000 push-ups, and also trained a "body that matches the soul".
In the documentary "Spirit and Meat"
The audience saw countless moments when Shawn Yue was on the verge of collapse.
Shawn Yue, who played the leading role in the first play, has "not wanted to play the first hero for the sake of the first hero" and is more willing to play a good role in a small movie. Shawn Yue participated in the film "Ignorance in a Mind" for free. In the shooting of 16 days, he should cooperate with the shooting that disrupts the time sequence and change his mood at any time. In order to integrate into the role of "Adong" as a manic-depressive as soon as possible, he chose to avoid communicating with others and shut himself in his room, so that it took a long time to recover from the role when he returned home after filming.
In One's Ignorance, Shawn Yue plays Adong.
Is a borderline person with bipolar disorder.
In this less flattering way, Shawn Yue completed the interpretation of the role of "Adong" and nominated the Oscar for Best Actor.
Shawn Yue entered the entertainment circle at the age of 17 and 19. At the age of 36, he almost realized the declaration of "winning the best actor before the age of 30".
Once you choose, you should spare no effort to do it. Shawn Yue, a former actor, was selected as the main point guard of Hong Kong Youth Team at the age of 16. Entering the entertainment circle, Shawn Yue reorganized the Hong Kong Youth Team and established the amateur team "Hengzhou Industry". Career has become a hobby. At the age of 30, Durant was not polite, and there were three points left. As long as you like it, there is no reason to give up halfway.
Shawn Yue, a former athlete.
Exercise is always indispensable in life.
It is not too early for Shawn Yue, who is now a "fashion icon", to enter the fashion world. 20 10, with the idea of sharing good things, Shawn Yue founded Common Sense, writing a column as a "trend editor" to help readers choose trend items, understand trend figures, cultivate readers' "common sense" about trends, and lay the foundation for the later madness.
Shawn Yue updates synchronously on Weibo.
Hong kong trend magazine column content
Today, madness has become the axis of fashion brands. In seven years, from the concept of common sense to the concept of madness, Shawn Yue not only taught countless fashionable young people how to choose clothes, but also taught them how to "live". When more and more young people shed their complicated "fashion clothes" and put on solid color slogan T-shirts printed with "How to be a madman", Shawn Yue made more people pay attention to the inside from the outside through his own brand.
From common sense to madness
Shawn Yue's dressing style has also changed.
Some people say that my standards are very high, but high standards actually represent professionalism. Actor, athlete, brand founder ... No matter what kind of identity, as long as he starts, he never wants to simply end, and his goal has never changed-to become an expert.
#2.
Become an insider
Independent time and space, affecting the times
Hasegawa Akio put the "gray" of New Balance
Shaping urban boys
In the trend culture of Japan and even East Asia, Popeye magazine has influenced the costumes of several generations of Asians. Akio Hasegawa, the soul of Popeye and the creator of "City Boy", regards the "grey" of New Balance as the unique DNA of this brand, and thinks that the style it represents exists independently of any trend and trend. No matter how the style of "city boy" changes, the touch of "ash" at the foot always makes people shine.
When experts meet, they will do things. In Shawn Yue, where we met again after a long separation, New Balance also sent a specially customized "gift" to Shawn Yue-a brand-new series of "Playing with Grey".
This series includes three different shoes: 997S, 996 and 580. Classic gray can awaken the "gray" moonlight in the hearts of hardcore players at a glance.
New Balance "Play with Grey" Series
From left to right are 580, 997 and 996 respectively.
New Balance "Play with Grey" _997S
Become an insider
"experts talk about nine"
"Nine" represents a new balance. The legendary 9 series was born in the 1980s.
The Development History of New Balance Shoes
The first pair of 996 was born in 198 8.
Since1982990 running shoes came out, 99X series has been synonymous with New Balance's persistent innovation. This series continuously expands the demand boundary of consumers by introducing new advanced technologies and high pricing. In order to welcome the arrival of the 1990s, the 99x series of 198 8 began a comprehensive innovation. The 996, which was born in 198 8, is enough to show the determination of New Balance, and invited the legendary shoe designer steven smith to spare no expense to build it. 996 has become a modern running shoe.
"The' N' logo is slimmer, the toe cup holder is covered with suede blocks along the oblique tangent, and the outsole is embedded with soft rubber material, which improves the comfort and shock absorption performance of the foot ..." This series of changes makes 996 the masterpiece of "Experts Talk about Nine" of New Balance.
What's more commendable is that New Balance has shown the foresight of the trend since then. A few years after the launch of Series 9, Rei Kawakubo and yohji yamamoto shook Paris with black; Helmut Lang created a minimalist design language for the fashion world. The clothing designed by Hussein Chalayan is both conceptual and experimental. With the emergence of deconstruction, abnormal disproportion, recycling and minimalism, the designers of "anti-fashion" completely subverted the "gorgeous, colorful and feminine" 1980s with these rebellious behaviors.
from the inside to outside
"Internal and external training"
If 996 just shows its edge, 997 is even more ambitious. Compared with the drooping "wedge" toe cap that is popular on Instagram now, the pointed design of 997 has been ahead for nearly 30 years. When the "old shoes" on the street are difficult to distinguish between true and false, wear 997, and choose inconvenient and human.
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New Balance 997S Series (from left to right)
MS997JCE
MS997JCD
MS997JCF
997S boldly integrates the internal core technology into the visible fashion design. In the newly launched "play with grey", the 997S series created a visual midsole design in appearance, and presented the representative core technology ENCAP and the cushioning core material ABZORB, which have been hidden in the midsole, on the appearance of the 997S. The combination of visual aesthetics and super-buffering and shock absorption, the strength of 997S explains the "internal and external repair" of New Balance.
The trend of the past has developed to today, which has made the future. The new balance of "stressing nine" will not change with time. Every innovation of "both internal and external cultivation" is independent of time and space and changes with the times.
#3.
Become an insider
Open the "9" era
"What's your signature?"
What sign are you in?
"What is your DNA?"
"What is your gene?"
The answer to the question we mentioned at the beginning is obvious. In fact, everyone's logo and genes are "self" growing inside, just like the movements that New Balance and Shawn Yue showed us.
Coincidentally, in this era of efficiency and iteration, a new generation of young people are demanding "themselves" with the standard of "experts". In the Post-00 Values Research Report released by Tencent 20 18, 72% of the post-00 generation said that they are more inclined to "define themselves by their profound insights and achievements in a certain field".
"Being an insider and telling nine things" may soon become the universal standard of this generation.
Be an insider, from follower to leader;
Be an insider, start from DNA and create an expert symbol;
Being an insider can not only be free from time and space restrictions, but also influence the times.
The ninth century initiated by New Balance transcends time and space and belongs to an expert.
20 19, let's join new balance with Shawn Yue:
Become an insider
Planning: Sanlian. creative
Producer: Liu Hua
Author: Carrefour pirates
Design and typesetting: Wang Hantian
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