1. First, Photoshop opens the hand-drawn icon logo, as shown in the figure below.
2. Secondly, after completing the above steps, press "Ctrl+L" to adjust the color of the picture to make it clear in black and white, as shown in the figure below.
3. Then, after completing the above steps, enter the channel page, press ALt, and then click the icon in front of one of the channels, as shown in the figure below.
4. Then, after completing the above steps, you can load the picture into the selection area and press "Ctrl+Shift+I" to deselect the line, as shown in the following figure.
5. Then, after completing the above steps, click to return to the layer, as shown in the figure below.
6. Finally, after completing the above steps, press "Ctrl+J" to pull out the draft, as shown in the figure below. In this way, the problem is solved.
How to make LOGO method 1: full name combination method
This is by far the most common and practical LOGO design method, representing Taobao and Tmall. The advantage of designing enterprise LOGO directly with brand name is that after the LOGO is released, it can directly strengthen consumers' cognition of the brand and let consumers remember your LOGO and brand quickly. At the same time, directly using brand name as LOGO can also avoid many troubles such as duplication and infringement.
Method 2: Element substitution method
This LOGO design is very common in traditional brands. Modern enterprises and companies are not good at replacing elements. When designing their own logo, they changed their brand into another * * * element, so that their brand can also be associated with this element. Through the combination of symbol elements, graphics and name fonts, this design makes people feel tough and energetic, which is more suitable for male brands.
Method 3: Cultural integration method
This logo design method is often used in enterprises or companies with obvious regional cultural characteristics, such as tourism companies and cultural companies. This logo is full of personality characteristics and humanistic thoughts, which plays a very good role in improving brand tonality.
Method 4: Symbolic expression
This logo design method mainly adopts media technology related to the expression content, such as graphics, elements or colors. The creativity of the media expresses abstract connotation in concrete ways. The common LOGO is Unilever, and a U is full of symbolic things. And such LOGO design needs to understand, classify, summarize and summarize the meaning behind the brand. Only in this way can we extract the representative symbol elements and design the LOGO.
Method 5: Color matching method
This LOGO design method is widely used in the Internet field, and has a certain sense of modernity and visual impact, mainly because Internet people are younger, so they prefer the LOGO with strong visual impact. The design of this LOGO needs strong aesthetic ability and color matching ability. At the same time, because LOGO has a modern sense, it needs something more abstract to replace the corporate brand, so that LOGO can convey the artistic conception and tone of the corporate brand.
How to make a logo with a sense of science and technology has many forms of expression. The shallowest can be an atom or a satellite pattern. The following is the design process of a technology company Logo, I hope it will be useful to you.
The name of fitness technology company sounds hard to avoid. This elite team, founded in Silicon Valley, is committed to creating a subversive artificial intelligence revolution in the fitness and body management industries. The name of the mountain house comes from a semi-mountain house on the outskirts of Mountain View City, where the team started their business.
If we can take the address at the beginning of the business as the brand name, it is obvious that customers have deep feelings for this mountain. Nature should emphasize the literal meaning of "mountain residence" in design, and explain the sense of science and technology through structure and technique. Instead of highlighting the sense of science and technology, it puzzled the audience. Because the company's main business direction is clear in the fitness industry, the integration of industry characteristics is also one of the initial considerations.
In the initial sketch, several different expressions were chosen, and it can be seen that almost all the ideas in this draft adopted the design idea of negative space.
After sketching out the structure, I chose the third draft and the fourth draft to deepen it.
Why did you choose the third and fourth drafts of the above picture? The reason for choosing the third draft is simple. You can express the literal meaning of "Shanfang" while merging initials. The reason for choosing the fourth draft is to integrate the characteristics of the industry and retain the fitness attributes. The reason for not choosing the first draft is that although it also expresses the fitness attribute, the design form is similar to that of the third draft, so the one with big difference is retained.
This draft first standardizes the proportion and form of the hand-drawn draft, and the triangular outline is the optimal solution to express the strength and stability. Elementary school geometry, without further explanation.
I tried different structures and expressions, and found that this creative monochrome looks worse, and it is not good for the upper arm that occupies the largest area without detailed support. So I gave up the plan.
Next is the acronym scheme. It is difficult to express three elements in a graph. So try to get rid of the chimney structure of the house. These four pictures mainly discuss the expression of "mountain" element. It can be seen that the shape of the mountain can be described more simply by removing the outline. Adding contours better expresses the form of H.
Put it forward separately for comparison. We chose a more comprehensive version of the picture on the left.
The final manuscript is due to the clarity of the first letter. Deleted the elements of the door in the hut and pressed down the gable structure. Form a clearer letter "H"
For the theme of technology brand, it is not surprising to use blue tone as the main color of the brand. Only in order to clearly distinguish the information that needs to be conveyed, a shadow that can highlight the outline of the snow-capped mountains is added to the color draft graphics.
The picture above shows the final product.
The text collocation of graphic Logo has been unknown because of its diverse styles. But you can say something big.
Because a logo design ultimately determines the demand for graphics, graphics are the most important visual center of gravity and communication elements. Text is a supplement to the brand name and picture structure on this basis. Then on this basis, the design needs to follow several principles.
1. De-stylization of characters. The number of points in the text. Structure and color matching must be lower-key than graphics.
2. Whether it is style design, structural changes or the increase of visual elements, it needs to be based on the existing graphics rather than the tonality of the brand itself. For example, in this case, as the conventional design of technology companies, sans-serif fonts are used. However, in order to highlight the letter elements, serif is used in the graphics, so serif is also needed in the text.