In recent years, a large number of gymnasiums have been opened all over the country, and the competition among gymnasiums is becoming more and more fierce. Each gym has certain fitness equipment and a good fitness environment, and the hardware facilities can reach a certain level. Therefore, high-quality personnel become the advantages for health clubs to join the competition, and high-quality service is the core for health clubs to join the competition. Now I want to share the following questions with you.
Question 1: Blind price reduction
Many fitness clubs often make a mistake in the process of joining, and even keep reducing prices. In the same market, there are both large gyms and small gyms. Some gyms want to expand their market share and recover their costs as soon as possible, so they attract members at low prices regardless of joining capacity, input cost, monthly maintenance cost and member feelings. They feel that they can grasp the market before raising prices, and it is difficult to raise prices in a short time.
Question 2: Membership consultants are highly mobile.
The main reason is that many operators don't pay attention to member consultants, the salary system and management system are not perfect, and they don't pay attention to cultivating talents, which leads to the high mobility of member consultants, recruiting a batch and leaving a batch. Many operators think that as long as they are good for coaches who join fitness clubs, business is done by coaches. In fact, this concept is wrong. From the perspective of enterprise management, the benefit depends on "the credit lies in management and the loss lies in sales". If you want to join a fitness club, you must have a group of high-quality member consultants, because they are the bridge and part of the vitality of joining a fitness club.
Question 3: The coach is highly mobile.
1. First of all, part of the reason is that when interviewing coaches, the joining managers of fitness clubs should not only pay attention to the coach's figure, class level and teaching atmosphere, but also pay attention to his personality and the coach's comprehensive quality, followed by his work ability. The other part is that some coaches have moral problems. They feel that joining a fitness club is liked by so many members and they do not obey the management of joining a fitness club. It is also worth mentioning that the interview coach must have a coach qualification certificate.
2. Owners who join fitness clubs should always join fitness clubs to participate in fitness activities, develop fitness habits and learn more fitness knowledge. This will not only enable them to communicate well with their staff, but also better understand the feelings of members, find out the shortcomings of joining fitness clubs, and better understand the professional level of coaches when interviewing them.
3. To join a fitness club, you should have a complete and reasonable salary system. Managers should make full use of "levers" such as wages, bonuses and benefits to arouse the enthusiasm of employees and urge them to work hard. Even simple greetings from the boss and manager can make employees feel satisfied after work.
Some bosses who join fitness clubs think that jumping coaches should be changed frequently, so as to give employees pressure and motivation and give members a sense of freshness. I don't know that this is a dangerous operation in the operation of joining a fitness club, which not only makes employees feel insecure, but also makes members feel that the fitness club changes coaches too frequently and it is difficult for members to adapt.
5. Join the fitness club, and the membership activities should be continued, which not only enriches the life of employees, but also makes members feel that there are many kinds of joining the fitness club, so they can relax in many activities, experience the happiness of life and make more friends.
6. The coaches who join the fitness club should constantly improve their comprehensive quality and learn new fitness knowledge and new fitness trends in time so as not to be eliminated.
Question 4: There is a serious loss of old members.
Many joining managers of fitness clubs think that it doesn't matter whether members come or not as long as they pay the money, but it will reduce the joining cost of fitness clubs. In fact, this is a fatal mistake. In fact, what the fitness club really values is not only to pay attention to making money, but also to the health and needs of its members.
Question 5: Positioning problem
Many managers of fitness clubs are very vague about their own positioning, and they are all doing low-end, mid-end and high-end. As long as members bring people, they will receive money to join the club, and there is no plan for the interpersonal environment of fitness club members. After one year, the membership level is complex, and there may be contradictions among members who join the fitness club. The function of joining a fitness club as a leisure communication platform has not been established. This is a great harm to the members of the health club.