Promotion, pronounced as [cê xi ā o], means that marketers convey all kinds of information about their enterprises and products to consumers to persuade or attract consumers to buy their products, so as to achieve the purpose of expanding sales.

Promotion is essentially a communication activity, that is, marketers (information providers or senders) send out various information to stimulate consumption, and transmit the information to one or more target objects (that is, information recipients, such as listeners, viewers, readers, consumers or users, etc.). ) to influence their attitudes and behaviors.

Commonly used promotion methods include advertising, personal promotion, online marketing, commercial promotion and public relations.

Enterprises can choose one or more combinations of promotion methods according to the actual situation and market, products and other factors.