At first, Lululemon was just a small shop next to a yoga studio, but after more than ten years of development, Lululemon has become a world-famous yoga clothing brand. Because Lululemon's clothes are close-fitting, comfortable and tiring, they are the first choice for North Americans to do yoga, fitness and other sports clothes.
From the opening of the first store in Vancouver Lululemon in 2000 to the listing of the company in 2007, Lululemon's success was largely attributed to Chip Wilson's marketing.
At present, Lululemon brand has opened 1 13 stores around the world, as well as stores in Shanghai, Beijing, Shenzhen, Shenyang and Chongqing. In addition to yoga clothes and mats, Lululemon's products also include various sportswear and accessories.
Brand function:
Lululemon transformed yoga from a weight loss exercise into a group activity that attracted many people. In Bryant Park in Manhattan, open yoga classes sponsored by Lululemon Company are held twice a week. About 400 women participated in each session, and most of them wore Lululemon brand yoga clothes.