Whether you look at it or not, you are in the same boat, and there is a high probability that no one can do without anyone. Work should be maintained and life should go on. As a result, some people wrap themselves up, and the less they are exposed, the fewer loopholes and the less trouble they have.

This is also a way of self-protection.

In addition, in the workplace, especially in the field of sales, the principle of title equivalence is very important.

"What you said is very old-fashioned, right? Internet companies are not interested in this now. They are open, peer-to-peer, flat and "decentralized" ... It is said that the concept of superiors and subordinates has long since disappeared ... Ordinary employees can call their bosses by their first names, and if they have problems, they can directly push the boss's office away ... "Wang Siting retorted.

"Ha ha ....." Tang Fengmo smiled twice and said nothing. He believes that no matter what kind of enterprise always has levels, the stronger the organization, the more levels. What Wang Siting said is just a facade of enlightenment. Just listen to it. If you take it too seriously, you will fail ... no enterprise has many leaders standing there.

"Mr. Tang, ask a question. Last time I visited an internet company with my friends, I couldn't understand all kinds of inexplicable positions, titles, chief experience officer, user growth officer, technical geek, brand manager, programmer encourager and so on. Looking for a long time, I couldn't find the position of sales director. Tell us about this. " Mona Lee said.

"Yes, let's talk about the evolution of the title of sales director. After 40 years of reform and opening up, it's interesting to change the name ... "

"The earliest sales director was a very high position, belonging to the west, and now it is rotten. Various sales directors are flying all over the sky. It seems that everyone can seal a sales director, and some don't even know what they are supervising. " Tang Fengmo shook his head and felt a little sad. He has seen the management level of many 30-year-old sales directors, which is not a little worse than the old sales directors around him in those years, and some of them are even worse than the ability of grassroots salesmen in those years.

"In the early traditional industries, the management structure was mostly bureaucratic. The' manager' is already a big official. Director, manager, section chief and director are all respected names. It is easy for people to judge their actual position and decision-making power in enterprises through titles. In particular, the sales department manager of central enterprises and state-owned enterprises, although only a' manager', has more power than the imagination of modern salespeople. "

"Starting from the entrepreneurial tide of mass entrepreneurship and innovation in 2008, with the vigorous development of the Internet industry, everything has become rampant. Without the word' altogether', it seems impossible to highlight its special status. General manager, president, director, CEO, CMO, chief operating officer, chief financial officer, vice president ... all kinds of' total', all kinds of' chief executives' ... I call this phenomenon' title inflation'. "

Last time Tang Fengmo went to the barber shop, a group of directors came out for him to choose. What kind of image director, creative director, technical director, hair director ... seems to have no special purpose except the high haircut fee ... It's best to call Mr. Tony to show friendship ... The word director has developed most vigorously in the beauty and hairdressing industry, and these two words alone have greatly increased the unit price of the industry. This shows the commercial power of Chinese vocabulary.

"The other is the financial industry. A few years ago, a broker came to our company from Shanghai to discuss business, and the title on his business card was' Managing Director', which made our company pay special attention to it, made grand preparations and rehearsed the reception process repeatedly. When we met, we found that she was a little girl who had just graduated for a year, and she didn't look like a' managing director' at all. Hurriedly carefully looked at the business card, printed with a few small print,' business department three' ... "

Mona Lee one mouthful tea spray on the table, hurriedly looking for napkins everywhere. Wang Siting couldn't stand up straight with laughter, and almost laughed with his hand over his stomach.

"Startups are even more exaggerated. I have seen a company with four people, a CEO, a chief operating officer, a CFO, three leaders and a soldier. The business is not big, and the structure is quite large. That's understandable. For startups, Party A does not attach importance to low professional titles. "

"Traditional industries are not to be outdone, and the titles of people at all levels have also undergone tremendous changes. The president sounds much more noble than the general manager. Vice President vp gives the impression that one person is above ten thousand people. In fact, he is just the department manager of a foreign company. "

"The title of the sales side has also changed. The word' manager' used to be a powerful and dignified word, but now it is almost used to address the most basic sales staff, and everyone who enters the industry is called a sales manager. The person who manages a department and a business chain should at least be called' director', and the company has its own face and face. As soon as the meeting is held, the reporting work of dozens of directors will give the boss an imperial experience. "

"So, now the topic don't yell, be sure to find out. The easiest way is to find out what others call you. The principle is' high is not low', and people will be happy when they see' Manager Wang' calling them' Miss Wang'. Once you call President Wang or Director Wang Manager Wang, the other party will even kill you. Don't talk about cooperating with you, you have to ruin all the business that could have been done. Everyone is taboo about this. "

Do not believe, you have seen the mayor's face, you ask the county magistrate to try.

"People struggle for so many years, very not easy to rise. Go back to your original shape in one word. Will you be happy for you? "

"Is there anyone with such a low emotional intelligence now?" Wang Siting skimmed the pie mouth.

"There are too many. There are also internal employees who directly call you by your full name in business occasions with important customers,' Zhang San, Li Si, Wang Marzi', and can address you and your customers at the same time. This kind of people mostly appear in R&D and technical departments ... When they appear as sales synergies ... "

"The change of sales title also changes with the general situation."

"In traditional industries, the current sales level is still very clear. From bottom to top, there are sales representatives/salesmen, sales managers and sales directors. Headhunters and hr people are also easy to distinguish when recruiting. In the era when productivity is king, sales belong to Party A's market, and sales are basically the work of order clerks. The daily work of the' manager' is to sign, approve and deliver goods. Later, with the change of supply and demand, the' manager' changed from Party A to Party B, and the sales work needed professional and systematic management, so there was a sales director. Merchants began to make a continuous voice in the market, so there was a marketing director, and some were also called marketing directors. If the two are combined, it is the marketing center. " Camp is to study how to spend money; Selling is to study how to collect money. The former mainly studies users, while the latter mainly studies customers. With the intensification of market competition, sales work has become more and more complicated and subdivided, and positions such as channel director and regional director have appeared. These are the evolution of the position of sales director. "

"In the traditional Internet era, the business model has undergone tremendous changes. For the pure online platform, the sales model has changed from the traditional running around the country to staying at home. Offline transactions have become online customers, and the core of sales work is operation. The title of sales director has evolved into the director of operations. The daily work of the operation department is trivial, but it is essentially the same, in order to better sell products. It just shifted the trading scene from "offline" to "online". Offline sales channels have become online sales channels, offline marketing has become online marketing, and offline payment has become online payment ..... The key work of the operation director is "drainage-transaction-repurchase-referral", which is not much different from the "store celebration" promotion activities and "gathering customers-placing orders-members-group buying" of the front-line stores, but it greatly improves the transaction efficiency. The internet tools and sales methods used are very different from the traditional sales director's "three-tier vendor sales model", which emphasizes the ultimate experience of users. "

"Therefore, in traditional Internet companies, this is the world of the chief operating officer."

"In the era of mobile Internet, private domain traffic is very popular. Network celebrity economy, live broadcast with goods, entertainment marketing ... bring a brand-new sales model to the market. Sometimes the daily sales of an anchor can be equivalent to the annual sales of a small and medium-sized enterprise, which is nothing new. The thinking mode of sales directors of emerging Internet companies should keep pace with the times and be good at tapping private domain traffic. The algorithm recommendation mechanism of those short video apps with' thousands of faces' on their heads must be familiar to everyone. Generally, intelligent distribution, superimposed recommendation and heat weighting are carried out through five latitudes: broadcast integrity, comments, forwarding, likes and replay rate. The sales director evolved into a user growth officer, which is CGO. The assessment is the number growth, quality, conversion rate, repurchase rate and word of mouth of fans. Proficient in video shooting, good at content planning, and understanding the user's mind are all points. "

"In the era of mobile Internet, CGO is the soul of the sales side."

"Whether it is the sales director, the operation director or the user growth officer, it is essentially the same. In the final analysis, it is to study how to meet the growing personalized needs of huge users quickly and efficiently. " Tang Fengmo took a sip of coffee and continued: "From a global perspective, the China market is a super economy with various commercial forms. The market capacity is huge, the regional differences are huge, and various economies coexist ... Traditional enterprises, Internet enterprises and mobile Internet enterprises each have their own living space ... They will live for a long time ... Traditional enterprises cry and cry to "embrace the Internet". Internet enterprises cry and cry to play "new retail", and online celebrities are moving from live broadcast rooms to more grounded streets. Of course, clever sales directors prefer to reduce the dimension, from high dimension to low dimension, and destroy the old gameplay with new gameplay. Jump from highly competitive Internet enterprises to traditional enterprises, and seek to maximize the benefits of social status. This is also understandable and an inevitable choice under a multi-dimensional ecology. "

"However, the sales director should try not to change industries and tracks easily, and start from scratch every time. It usually takes at least a few years for industry cognition, industry resources and personal influence to precipitate, and it takes at least a few years to bear loneliness to dig a gold mine, and even the cleverest people are the same. Therefore, plan which industry is the best from the beginning. "

"Otherwise, it is easy to change from a cross-industry predator to a cross-industry beggar. Crossing the bank means that you have changed from an expert to an amateur. At first, you were bullied by an expert. You should be patient. Only by enduring it can you become an' expert' again. If you can't stand it, you have to be a new person. "

If you can't choose the right industry, or "this mountain looks at the other mountain", you will toss it several times. This field will sway for two years, and that field will sway for two years, and the golden age of the workplace will pass in a flash. Finally, new people are everywhere, and it is difficult to make a difference.

And most salespeople can't stand loneliness and temptation.

Tang Fengmo's thoughts are rolling, and his career runs through traditional industries, Internet industries, financial industries and medical industries. The span is rare in Haidian. Stumbling around a lot of detours, I don't know if it is a blessing or a curse. If there had been a little guidance from a famous teacher in those days, perhaps the scenery at the moment would have been even more unusual. From this perspective, Mona Lee and Wang Siting don't know how lucky they are, but they are all envious.

However, life is like this, the past is over, and there is no point in mentioning it again. I prefer to believe that all experiences are precious treasures given by heaven, and there is nothing to complain about.

"Men are afraid of entering the wrong line, and now they feel that they are in the wrong line." Mona Lee said with a sigh.

"Wrong ... means people are afraid of going into the wrong line ..." Wang Siting stared at Mona Lee. "We women in the north, Guangzhou and Shenzhen are now raising themselves, and we can't count on you men. How many of you men can't even feed themselves? We women still rely on our own efforts to earn a stable high income and feel more secure. "

Mona Lee scratched his head, and he felt that there seemed nothing wrong with what Wang Siting said. In the Imperial Capital, falling in love, getting married, buying a house and raising children all seem to be a luxury for him, although he has always had a good income.

However, the sales-oriented Rainbow Sting is like a rose with thorns, even if it is beautiful and moving. Even if he was given two suites and a dowry of 5 million, he wouldn't dare to provoke half a point. When she is with you, she can do anything. When she is not good with you, it is only a matter of minutes to toss off your half-life.

Once rational thinking covers perceptual thinking, people become "emotional asset securitization", which is convenient for quantitative transaction delivery.

Emotional sustenance.

Once a salesgirl becomes rational, she will be invincible and daunting.

Therefore, as a sister, you can only stay at a respectful distance from others.