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There was once a friend who had a good relationship and made an official WeChat account. When chatting, he confidently set a goal:

It is enough to attract 1000 powder for half a year and 55 powder every day.

The main sources of fans are Zhihu and friends circle, and each channel can attract 18 people every day.

At that time, I was surprised by his rigor and carefulness, but I also felt sorry that his hypothesis could not be basically realized.

For any self-media big V with more than 65,438+million fans, the training method has never been dozens, hundreds or even thousands of fans every day, but several explosive articles have brought more than 90% fans.

The same is true of Mi Meng, the first online celebrity of WeChat official account. Two articles, "To Bitch" and "To Low Force", attracted hundreds of thousands of fans for her, became famous in World War I and became one of the top V.

Of course, countless people habitually ignored N articles that had been neglected before, and more people directly ignored her obscure editing career for more than ten years.

This principle also applies to business. I remember there was a question on Zhihu about how to earn 6,543.8+0,000 yuan in three years. There are almost no answers with an annual salary of 330,000.

What's more, I didn't earn much in the first two years, and even lost money. In the third year, I made a fortune and achieved my goal. It has never been evenly distributed, which is more in line with the law of not opening for three years and not eating for three years.

First of all, the relationship between effort and reward conforms to the "28 rule"

Pareto's "28 Rule": 80% of the return is obtained through 20% of the efforts, which explains the unequal relationship between input and return, encourages people to find several key factors that affect the result, and obtains 80% of the return with 20% of the input.

However, another 28-rule is often overlooked: at a certain stage, 80% of efforts can only get little reward.

But once the critical point of the stage is exceeded, if you pay a little more, say 20%, the return will be 80%.

If you look carefully, you will find that almost all the efforts and returns around you conform to this law.

Senior three, I have been studying hard, but there is still no improvement in each mock exam, which once made people doubt the significance of hard work.

This state may last for a month, two months, half a year or even a year.

But once you stick to the end, the result will not be too bad, and it may even exceed expectations. Otherwise, why do so many candidates in to beno. 1 emphasize the importance of persistence?

The same is true of learning English. Many people complain that it is still difficult to communicate with a foreigner after learning English for more than ten years. Many educators say the method is wrong.

In fact, the real reason is that it has not yet reached that critical point.

After more than ten years of study, most people have no problem reading.

The main reason is that I have difficulty in listening and speaking, because after all, I am not in the mother tongue environment. It's like a bucket with only a short board. Once the short board is made up, there will be obvious improvement immediately.

This also explains why the slogan of many training institutions is "Let you talk and laugh with foreigners in three months" and so on.

They just use scientific methods to improve your shortcomings through short-term intensive training and help you reach that critical point quickly, and then you will find that your English level has advanced by leaps and bounds.

But in fact, this is because you have accumulated enough, and you only need to stick to the critical point to get a huge improvement.

If a person has no English foundation at all, those teachers will never dare to make such a promise.

Second, the result of efforts follows the law of single product explosion.

No matter what industry you are in, professionals seem to have a period of time:

I can't see progress, I can't find the meaning of hard work, and I am anxious and confused every day, even confused.

It was not until I persisted and achieved unexpected excellent results that I realized that I had been making progress.

All the efforts were not in vain and the spirit was rekindled.

Just as almost 90% of the sales of all stores come from one or two explosive products, the results of efforts often follow the law of single product explosion.

Almost all efforts and returns are not directly proportional, but almost exponential, because the improvement of important factors closely related to returns, such as ability, cognition and thinking, is stepped.

At a certain stage, there will be a platform period. Even if you keep trying, the result shows that you seem to be standing still.

Just like practicing internal skills, the strength is constantly increasing, but it can't be seen from the outside.

Until you persist for a period of time, your overall strength has reached a new level, and you can feel obvious improvement from your appearance.

Therefore, although it is a cruel fact, it is almost a process that everyone must go through to work hard without progress.

This can explain most phenomena: for example, reading and writing, you spend a lot of energy at first, but progress is slow. After reading for half a year, you didn't feel any improvement in your cognition and writing.

But stick to it for a while, until casual conversation with friends makes friends sit up and take notice of your point of view, and an article written casually becomes an explosion. You will find that your level of cognition and ability has quietly changed qualitatively.

Working hard every day, I still didn't feel that my ability had improved obviously, until one day I received a challenging task and was surprised to find that I had accomplished it brilliantly.

The same is true in thinking. Think about those obscure concepts and phenomena. Did you suddenly understand more, or did you understand more step by step? There is no doubt that it is the former.

The appearance of the explosion of a single product means that you have passed that critical point, and if you continue to stick to it, the return will be more and more abundant.

Third, where is the critical point?

Countless successful entrepreneurs seem to have said this sentence:

At that time, I almost couldn't hold on, but because there was no way out, I had to bite my teeth, so I survived the most difficult days and finally ushered in a turning point.

The tipping point is usually when you reach the limit you can bear and you can hardly hold on.

I used to go to the gym for half a year because of my poor physical fitness, and I took the risk of eating soil and invited a private teacher.

My main purpose is to gain muscle, so every day is strength training.

I once asked my teacher: What intensity can achieve the best effect? I still remember the teacher's words:

Stick to any movement until you can't stick to it, and then, with all your strength, stick to it for a few seconds, just a few seconds, and your muscles will begin to grow.

Muscle exceeds the strength limit it can bear, so it begins to grow, and so does the growth of mind.

The growth of mind requires physiological changes in the neural circuits of the brain, which is actually very similar to the growth of muscles.

Need to cross that limit, reach a new state and form a new neural circuit;

Just like any skill after a long period of practice, the specific area of the hippocampus responsible for this skill will become thicker.

Because this kind of circuit is specially trained for a certain ability, just like acquired talent, people's proficiency in this skill will increase rapidly, even giving people the illusion of genius.

The "28" rule of effort and reward can also be explained: any success is not accidental. What you see is effortless. In fact, you have worked hard for a long time, but it's time, just at that critical point, and a little further is a rich reward.

Therefore, if you want to understand the true relationship between giving and returning, there is nothing to struggle with.

Set a clear goal at the beginning, do it, get feedback, optimize the method, and then stick to it. As long as you are always ready, the turning point will come.

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