According to incomplete statistics, from 20 17 to 20 19, the number of institutions specializing in children's physical training in China rose from more than 400 to more than 2,000.
The outbreak of the epidemic has caused many institutions that have just entered this industry to usher in the life and death exam in advance, and the popularity of the children's sports industry seems to have cooled down.
However, the epidemic situation is a test for organizations with long-term planning and careful management. Just like unit testing, it helps organizations find problems, remove operational obstacles in advance, and gain more and stronger methods and abilities to deal with crises.
For inexperienced and systematic management institutions, there is no reason for the epidemic to be accused of mismanagement, because it is at best the last straw to crush the camel.
So how can we run a children's sports hall well? How can we take root in this fast-growing children's physical education and children's fitness industry?
For these problems, Zheng, the founder of children's sports brand Rabbit+Bear, shared his thoughts and experiences in an interview with the media.
First of all, the founder of the fitness industry must not take some old ways in the operation of the gym, especially not to fight price wars;
Secondly, no matter what the founder did before, since he entered the children's fitness industry, he must recognize the attributes of this industry: children's fitness belongs to the education industry, not just the health service industry;
Be sure to be prepared for children's continuing education and have educational feelings;
Finally, we must hire suitable talents to teach children, especially not to teach children by private education, because the mentality of private education in this era is impetuous, not to mention some private education is not professional;
The field of children's fitness is a brand-new industry, and the biggest bottleneck is the lack of talents. There is not only a shortage of professional coaches, but also R&D, sales, management and operation talents, so institutions need to find ways to establish an internal talent training system.
In addition, if an organization wants to run a children's sports hall successfully, it must also understand these eight core issues:
1. How to change and educate parents? At present, they only attach importance to knowledge education, not to children's physical training.
2. How to attract and retain children's interest in sports?
3. Do you have the ability to continuously innovate R&D courses? Can we provide effective, professional and interesting training courses for children of different ages?
4. Is there any practical experience in successfully operating the club and a system for cultivating talents?
5. Do you have rich experience in marketing or channel cooperation?
6. Are there a group of qualified coaches who have received professional training and obtained various children's sports qualifications?
7. Is there a strong professional children's sports brand that can convince customers, make it easy for the market to expand customers and make recruitment more attractive?
8. Is there a management mechanism to attract and retain talents?
Survival of the fittest is the law of nature and the survival law of enterprises.
Although the epidemic situation has accelerated the reshuffle of children's sports industry, it has also brought greater opportunities.
Zheng, the founder of Rabbit+Bear and WKids, believes that now is the best time to enter the children's sports industry. It is even predicted that the whole sports industry in China will usher in an outbreak of spring from June, and this wave of gold development is expected to last for ten years!
If you can solve the above eight core problems, you will be at the forefront of the industry.
WKids children's sports
Standard service &; Brand customization
Focus on fitness clubs, teaching and training institutions, children's physical training institutions, kindergartens, etc.
Provide overall solutions for children's physical fitness projects.
0755-82328823
WKids, a brand of Shenzhen Ruihua Sports Service Co., Ltd., is the first professional children's physical education curriculum system in China that integrates children's physical fitness assessment and children's sports for youth sports centers, kindergartens and fitness clubs.
At present, it has been fully launched in nearly 70 cities across the country, which has been well received by children all over the country and brought obvious effects and joy to children. WKids children's sports system is the key cooperation and support system of the research group in the field of preschool education of "Healthy School" in the Education Management Information Center of the Ministry of Education "20 18-202 1".
Shenzhen Ruihua Sports Service Co., Ltd. mainly provides overall solutions for children's physical fitness for various domestic youth sports training centers (taekwondo, basketball, swimming pool, etc.). ), fitness clubs, kindergartens and other children's training institutions, as well as the overall brand incubation consulting services of domestic youth sports institutions.