If you still say, "It hurts, old iron!" "Doesn't conscience hurt?" "This picture is so beautiful that I dare not look at it", then it is really out! Because in the half year of 20 18, there have been many buzzwords that lead the trend. Among them, ten online buzzwords ignited the creative enthusiasm of the whole people and created one hot topic after another. The food industry has been recruited. Come and see if you understand!
1, Piggy Peggy tattooed and applauded the society.
Source: There is no doubt that Piggy Page is the hottest Internet IP since the beginning of 20 18! Because many years later, a Tik Tok wind blew up social media, and Tik Tok bloggers made Peggy Pigg angry. Their logo is "Piggy Peggy Watch in Hand, Piggy Peggy Tattooed", so the catchword "Piggy Peggy Tattooed, Applause for Social People" was born.
Example: Piggy Peggy exploded.
In the food circle, all major brands cooperate with Piggy Peggy, and its related products such as candy, biscuits, candied fruit and other foods sell well all over the network. The social watch that was popular all over the network before came from the authorized company Dongguan Leda Food Co., Ltd. In addition, according to the strategic plan of eOne, the operator of Piggy Peggy, the retail target of Piggy Peggy in 2020 is 2 billion US dollars, equivalent to more than 65.438+02 billion yuan, which is amazing in absorbing gold!
2, chrysanthemum outsider, Tao Yuanming
Source: Some time ago, the network variety "Creation 10 1" exploded. Naomi is one of the contestants. She didn't attract everyone's attention at first, but succeeded in attracting fans with her unique personal charm. Fans call themselves "Tao Yuanming" and "outsiders" are people who don't like Naomi. Her explosion originated from a Weibo. Some people wrote that Wang Ju was ugly, fat and disgusting, and should not have fans. Then Naomi's fans came to this Weibo to leave a message, such as "If Inulin says sorry more, Wang Ju will be great;" You say disgusting is disgusting, Tao doesn't get angry or make trouble. If you can change your smile, please vote for three seconds and successfully build momentum for Naomi!
Example: RIO pushes a cocktail with the smell of Liushen toilet water.
Not long ago, Liushen Toilet Water teamed up with Riorio for cross-border cooperation and launched a cocktail with Liushen Toilet Water flavor. Netizens have commented, "After drinking this cup of Six Gods, hundreds of mosquitoes will not invade from now on", "I can finally drink Six Gods" and "Can I drink mosquito-repellent incense tonight?" Although the shape and taste are often spit out, it seems that this has also become a boosting force for product explosions. It is understood that once the Six Gods Rio Cocktail was launched, the limited supply of 5,000 bottles of light in 17 seconds was very popular.
Step 3 make sure your eyes are clear
Source: This online buzzword should be popular in Tik Tok. Many people will take JJ Lin's Drunken Red Cliff as the background music of the video. The complete lyrics are "Confirmed my eyes, I met the right person". At the beginning of the year, netizens published an article entitled "Confirm that you are from Guangdong" in Weibo, accompanied by a picture of Grandpa Mao 1 yuan red envelope, to show that the face value of Cantonese New Year red envelopes was very small, which caused netizens to exclaim. Later, I continued to use "confirmed eyes, people who don't want to talk."
Example: Within three months, General Manager Karabao resigned twice.
On March 2 1, Huang, the general manager of Karabao, resigned. After a month's vacancy, Wahaha Huang Bao took over. Huang Bao is the former general manager of Wahaha South China and has 22 years of trading experience in the beverage industry. After taking office, a series of channel reform measures and marketing plans were introduced, and the whole team seemed to be suddenly injected with energy. However, in less than two months, the former Wahaha rumbled away. Media interpretation of Wahaha's trading method is not suitable for Kara Bao. Within three months, the general manager resigned twice. I can only say that I have determined my eyes and really don't want to talk to him.
4. Sit down, Chen Duxiu.
Source: This word comes from the development of the word "Daixiu" in e-sports. The central idea of this word only needs to extract the meaning of the word "Xiu Xiu", which is to praise someone for being very powerful and great. Now this word is a common reply content in Weibo, and it often appears as the reply content of Weibo's hot comments. Usually refers to praise this person or his comments are particularly wonderful, beautiful and excellent. After the expansion, there are: Chen Duxiu, Jacquard Show, makers who give all the mysterious and natural charm here, etc.
Example: Yili, a dairy giant, released the 20 17 annual report.
On the evening of April 26th, the dairy giant Yili released the 20 17 annual report and the 20 18 quarterly report. The report shows that in 20 17, Yili achieved a total operating income of 68.058 billion yuan, a year-on-year increase of12.29%; The net profit reached 6.003 billion yuan, excluding the strong growth of non-net profit 17.70%. In addition, Yili also proposed a revenue and net profit target of 20 18: it is planned to achieve a total operating income of 77 billion yuan and a total profit of 7.5 billion yuan. In 20 17, Yili also entered the top eight dairy enterprises in the world, leading china dairy. Really can be said to be "Chen Duxiu"!
I am happy to skin it.
Source: The word "skin" here means naughty. The complete statement of the word is "Are you satisfied with this skin?" It is usually used to show that things have taken an unexpected turn, and we can use it to show naughty. This sentence comes from dialect and is popular in game commentary, especially in Wuhu Sima, which is often used in live broadcast. Therefore, this word was first popular in the e-sports circle, and later its scope of use gradually expanded and became a common language on the Internet. Of course, the related characters are also very popular.
Example: Mengniu sponsors the World Cup.
If you ask, who is the most unhappy advertiser in this World Cup? There is no doubt that it must be Mengniu! This time, after several years of hard work, Mengniu won the sponsorship of the World Cup and invited the world's number one star Messi to shoot an advertisement. In the interval between CCTV broadcasting the game, the advertisement starring Messi was repeatedly played. "I am not born strong, I am just born strong." I thought it was a shoo-in, but it wasn't. I guessed right at the beginning, but I didn't guess right at the end. Since Messi's penalty was saved, there have been a lot of jokes about Messi on the Internet, and the spoof material is this advertisement of Mengniu.
6, C debut
Source: the word "c debut" can be said to be known because of Kun. At present, this word means that Kun won the first number of fans' votes, that is, he debuted as C-center in the iQiyi idol trainee program on April 6. C is the person standing in the middle, and the translation of center is the central position. Kun's first place is naturally group C.
Example: M- 150 entered the China market.
In Thailand, the energy beverage market basically presents a pattern of "three strong forces", namely Karabao, Red Bull and M- 150, of which the latter has occupied the largest market share since 2002. It is reported that by the first quarter of 20 18, the market share of M- 150 in Thailand was close to 40%. Recently, M- 150 entered the China market through a China cooperative company, and now it has entered the market paving stage. M- 150 can occupy the first position in the market in a big country of functional drinks, and its strength should not be underestimated. Therefore, entering the China market this time can definitely be called C debut.
7. XXXX knows about it.
Source: The earliest form of this word is "learning to swim and keep fit". You can say that others are too fat or too thin. You can say that the hamburger milk tea knows about it ... and the popularity of "Learn to swim and keep fit" is still due to Jay Chou. 20181kloc-0/7 Jay Chou was on the hot search list for buying milk tea late at night. In the photo, Jay Chou is bloated and suspected to be fat. The netizen poked fun at "learning swimming and fitness from Jay Chou" and instantly exploded social media.
Example: Wahaha pushes the new layout of WeChat business channel.
At the end of April, Wahaha and Zhongnan Group jointly launched a new healthy drink, but the sales model of this product is different from Wahaha's traditional distribution model and changed to WeChat commercial channel. It is reported that the initial fee of this product "Jingjing" focusing on WeChat business channels is nearly 65,438+10,000 yuan, which is not low compared with the general WeChat business agent brand. It is said that "Wahaha products can be seen in China as long as there is a canteen", and we have to sigh that the channel is as powerful as Wahaha, and now we have to make changes under the influence of the big environment. So "WeChat business agent really doesn't know about this"?
8. Explore on the verge of breaking the law
Source: The Temptation on the verge of breaking the law comes from an expression pack tested by an egret at the seaside. Since then, it has been regarded as a joke. When some people clearly know that this will have bad consequences and continue, some netizens will remind him that that expression is likely to mean that everyone is working hard. Later, netizens made all kinds of pictures and changed them, which led to more buzzwords, such as husband's angry edge test, death edge test, bedside test and so on.
Example: Want Want TV advertisement is suspected of violating the rules.
On June 19, the State Administration of Radio, Film and Television reported that some TV stations broadcast advertisements such as "O-soaked fruit milk" and "Shawa cocktail", which were seriously illegal and misled the audience. Radio and television broadcasters at all levels were required to stop broadcasting. Because some TV advertisements promoting "O-soaked fruit milk" and "Shawa cocktail" contain plots such as showing students' puppy love and drinking feelings of boys and girls, their value orientation is biased, which is easy to mislead minors and affect their healthy growth. I believe that after this incident, Want Want will definitely strengthen the advertising review, "not to the edge of violation."
9. Pick up ...
Source: This word means choice and choice in Chinese. Its popularity is due to a reality show-idol trainee, a reality show in which idol men's teams compete and develop. When you "pick" someone, you support who likes who, so this word has become popular in rice circles, which can be said to be another popular rice circle term after "calling".
Example: the return of Jiaduobao red cans
On June 15, the "Red Cans Classic Reloading" conference was held at the headquarters of Jiaduobao, announcing the official return of the classic red jar Jiaduobao with a new look! This time, Jiaduobao Group plans to play for 45 days. Where there is herbal tea, there must be Jiaduobao, and where there is Jiaduobao, there must be red cans and gold cans, which will fully detonate the sales season. In response to the classic listing of Red Cans, Jiaduobao has also set a grand annual sales target, and will strive to achieve double-digit sales growth and achieve a double harvest of sales and profits. Such a strong classic return, you really don't answer it?
10, Fat House Happy Water
Source: The word first appeared in 2065438+March 2008. The first time I became popular on the Internet was because of a joke posted by Weibo netizen @ Rakige: Since drinking water makes me fat, why don't I drink coke? Some netizens commented that coke is the happy water of fat house, so it is good to be happy. Since then, many new buzzwords have been derived. For example, potato chips are called fat happy potato chips, pizza is called fat happy cake, and mutton skewers are called fat happy skewers. .....
Example: Coca-Cola reduces sugar and controls sugar.
Although Coca-Cola is called "Fat House Happy Water" because of its high sugar content and refreshing taste, in fact, Coca-Cola has been making unremitting efforts to continuously adjust the product formula on the road of reducing sugar and controlling sugar, and reduce the sugar content of products to cater to consumers without changing the taste. James Quincy, CEO of Coca-Cola, stressed that "the company currently has more than 200 sugar reduction plans. In the UK, we have launched Sprite and Fanta with 30% sugar reduction." At the same time, fully explore the non-carbonated beverage market, so that consumers will not gain weight even if they drink two bottles of happy water a day, and they can have three times the happiness!