At present, although sports drinks are not as ubiquitous as ordinary drinks in the market, there are many products labeled as "sports drinks" in China. The pioneers of sports drinks, Red Bull and Jianlibao, actually took the road of sports marketing. The product itself does not meet the standards of sports drinks. Professional sports teams rarely choose these drinks now, because Red Bull contains caffeine, which is forbidden by athletes. Although Jianlibao contains mineral trace elements, its sugar content is high, and it is also an aerated drink.
It is worth mentioning that Japan's functional beverage market is relatively perfect. From sports drinks, energy drinks and fortified drinks with vitamins and minerals in the 1960s to the end of 1980s, the Japanese government began to study the functions of food, one of which was the systematic analysis and development of functional foods, which also promoted the promulgation of the first health food regulation 199 1. As the cradle of functional drinks, the demand for special health design still leads the global trend of functional drinks. Japan is the second largest energy beverage market in the world, accounting for 12% of the global market. In the supermarket, we can see all kinds of functional drinks, more than any other country in the world. For example, a sports drink containing amino acids, which was popular a few years ago, can strengthen muscles, enhance endurance and help restore fatigue. Another kind of food, which uses chemical fiber, minerals, antioxidants and other health factors, helps to alleviate the symptoms of female menopause. These phenomena reflect that water-based functional drinks and corresponding functional factors meet the needs of different groups of people.
"Wanhe Weilite" amino acid powder introduced the technology and raw materials of Japan Ajisen Co., Ltd., carefully researched and developed for three years, and was recognized and welcomed by professional sports teams and sports enthusiasts once it was launched. "Wanhe Liweite" amino acid powder is a professional sports solid beverage. Its main components are glutamine, arginine, valine, leucine and isoleucine, fructose, sodium chloride, VC, activated calcium and citric acid. It can not only help the human body to supplement water, electrolyte and fructose, but also help the human body to supplement glutamine, arginine and branched-chain amino acids, improve muscle explosive force, enhance physical strength and delay fatigue. After exercise, "Wanheweite" amino acid powder can also help the human body repair muscles and quickly recover from fatigue. It is a healthy sports drink with low calorie, no carbonated gas, no caffeine and no alcohol.
Amino Vital produced by Japan Ajisen Company sells well in the United States and Japan. It is a sports drink designated by the Japanese team for the 2004 Athens Olympic Games, and will soon become the sports drink designated by the American team for the 2008 Beijing Olympic Games. Amino Vital is also the best-selling sports drink brand in Japanese gyms.