The five supermarket giants in Zhongshan District, including RT Mart, Wal-Mart, Gome, Suning.cn and Yonghui, are gradually adopting the O2O business model. Among them, the business model of Suning.cn O2O is to adopt direct stores, strengthen interactive experience, integrate online and offline circulation, and integrate brand promotion, shopping consumption, wealth management, two-way logistics, after-sales service and other functions.

This direct store is oriented to all consumers within 5km around, focusing on commodity display, focusing on guiding customers to buy online in Suning.cn, and expanding the sales of other products (department stores, supermarkets, wealth management, etc.). ) In Suning.cn, besides household appliances.

You can buy high-quality and low-priced goods from all over the country in direct stores or download Suning.cn mobile phone client, and enjoy Suning's excellent service. In 20 15, the online and offline transaction volume of Suning.cn in Zhongshan District reached 50 million yuan. Since the opening of Xinzhai Direct Store in Shandawan Town for two months, the accumulated sales have reached more than 370,000 yuan.

? Do featured tourism products catch up with e-commerce? ：

Liupanshui Impression Trading Co., Ltd. makes full use of O2O business model to display Liupanshui's agricultural tourism products, and at the same time opens online exhibition halls on online platforms such as micro-shops and Taobao, focusing on promoting and selling Zhongshan's pepper noodles, handicrafts and other agricultural tourism products in Guizhou.

Impression business has expanded from "Impression Du Liang" in Taobao to "Qiankoufu" sales platform and offline exhibition hall in WeChat, and the monthly sales of the three sales channels are all above 30,000 yuan. Let Liupanshui people and Guizhou people who are away from home taste the taste of their hometown, and at the same time let urbanites outside the province taste the food deep in the mountains of Guizhou.