Decathlon, a sporting goods retailer from France, was founded by Michelle Lay Luck in 1976, and its first store was opened in Enluo, a small village near Lille, France. Decathlon entered China in 2003, and now it has spread to 65,438+000 shopping malls in 46 cities across the country. In addition to the chain sporting goods business, Decathlon Group provides the support of the whole sports industry chain, providing a rich front of its own brand products, which are divided into 20 brands with different names according to different sports categories.