1. Brand positioning: Nike is a world-famous sports brand, mainly producing sports shoes, sportswear and sports accessories. Brand positioning is fashion, avantgarde and high quality. Topbo is the fitness business process line of Belle International, and it is the supplier of Nike, Adidas and other brands in China, mainly acting as the domestic business agent for overseas fitness, outdoor and leisure brands.

2. Scope of business: Nike is a brand focusing on sports shoes, clothing and accessories, and its products cover all sports fields. However, Tao Bo pays more attention to agency sales in the field of fitness, including but not limited to fitness equipment and fitness courses.