(1) * * same value. * * * The same values mean that members of an enterprise organization or group have the same values. This is an important foundation of corporate culture. These values run through the whole organization and are accepted by the members of the organization, guiding them to engage in production and business activities. When values are instilled into an organization, it will have a unique identity.
(2) code of conduct. Norms refer to the standards of conduct established by enterprise groups. They can be formally defined by the organization or informally formed. In order to be different, enterprise organizations need to regulate their behavior and influence their decisions and actions. In contrast, some people think that corporate culture is "a model of beliefs and expectations shared by members of an organization, thus effectively forming the norms of human and group behavior in the organization". This shows the importance of the code of conduct. The top management of enterprise organization is to develop and cultivate enterprise culture and influence the behavior of organization members in an expected way.
(3) Image and image activities. Image refers to an object or event that can express a certain meaning. Cultural images convey the meaning of basic culture and philosophy. In enterprise organizations, image is also used to express the same beliefs, values and ideas of the organization. When using image or image activities to create corporate culture, the managers of the organization need to consider combining the ability to deal with the system structure with the unified goal of establishing an organization as a whole to reduce the blindness of action.