Headquartered in Canton, Massachusetts, the company designs, sells and distributes sports shoes, fitness shoes, casual shoes, sportswear and equipment of brands such as Reebok, Lockport, CCM, JOFA, KOHO and Greg Norman, and designs, sells and distributes footwear products of brands such as Polo Ralph Lauren.
1896, Mr. Joseph Foster created the first pair of inflatable sports shoes under the name of PUMP, and set up a company specializing in the production of sports shoes "Foster" in Britain, and began to manufacture sports shoes suitable for top professional athletes, which is the predecessor of Reebok now.
The Development of Extended Data Reebok in the United States
1, the competition between Nike and Reebok was the main theme of American sporting goods market in 1980s and 1990s. 1986, Reebok began to use the most representative LOGO of the brand, and the company began to exert its strength in the field of professional sports. By the end of 1980s, Reebok's sales were close to $654.38 billion.
2. 1989. Reebok's high-heeled sneakers brought a special period of prosperity to the company. This series of inflation technology and market influence once gave Reebok a chance to beat Nike.
199 1 year Reebok player Dermal Bram beat Jordan in the slam dunk contest, which aroused consumers' crazy pursuit. 1992, more than 100 professional athletes put on reebok sneakers, including Shaquille O 'Neal, who just entered the NBA.
In the middle and late 1990s, Reebok shifted its development focus. It created a series of new sports shoes for rugby, baseball, football, track and field, and began to sign contracts with famous athletes on a large scale. Iverson, Stojakovic, Williams, Roddick and even Yao Ming have all become the most distinctive symbols of Reebok. It can be said that it is the peak of Reebok.
In 4.2 1 century, Reebok successively cooperated with four major professional sports leagues in North America. In 2000, Reebok signed a 10 contract with the NFL, becoming the exclusive sponsor of the league's sports shoes and sportswear.
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