The first thing to look at is the reputation of the manufacturers who sell goods. No matter what shopping platform you are on, or short video platforms such as Tik Tok, as long as you are a merchant, you will have a platform to rate merchants. This score is also one of the basis for everyone to judge the quality of this store, because if this store has a bad reputation, the platform will not give this store a high score. Therefore, no matter how many advantages you see in the goods sold in the live broadcast room, if the merchants are unqualified, then the goods in the live broadcast room should be abandoned at the first time.
If the store has a high score, then everyone should also check the sales volume of this product through the link of the product. There may be some merchants who will say that it is a new product, so the sales volume in the link is very small. Then when you are faced with this situation, you can also go to other sales platforms to see if this brand has launched new products. If it's not a new product and the sales volume is not good, then I suggest you not buy it. Of course, if the sales volume is high, but the buyer's comments are poor, then this product is not worth buying.
There are a lot of goods on the platform now, which also leads to uneven quality of goods. This also requires consumers to have a full understanding of the product before making a purchase, and then decide whether to start with this product. I hope everyone can be rational when facing what they like, and try not to buy fakes.