For a high-level designer, designing a beautiful poster seems to be a piece of cake. But not everyone in life is a designer. How should ordinary people design posters?
1
Good posters have nothing to do with beautiful visual effects. A good poster is more like a good idea with a beautiful coat. Start your draft with a pencil and avoid using computers or social networking sites as a starting point. Try to draw some visual presentation effects under different ideas. When you have determined your idea, you can start your picture idea or the visual display effect of fonts. Using creativity to promote the expansion of visual elements often gets twice the result with half the effort!
2. Dare to try different materials.
3. Hand-painted
Try to stay away from computer work and thinking, and choose the best way to express your thoughts.
4. Different
If you want the public to notice your poster among the mountains of posters, you have to get used to making it different. For example, bright colors, patterns or high contrast can make the work stand out.
5. Start with the brand.
When you make a poster for a brand, deeply analyze the brand logo and try to understand the meaning and story behind the brand, and explore some elements that can be used in the poster layout. Integrate the brand logo into the poster as a whole to make your poster look different.
Step 6 be concise
People are flooded with a lot of visual images every day, so you must make sure that your poster can catch other people's eyes at the first time. Nobody asked you to explain your thoughts to everyone.
How to make a poster design? Recommend several super-easy-to-use tools, even if you design Xiaobai, you can easily make tall posters:
1, maker
Maker () is a super powerful online poster making artifact. I have used it for almost three years. Making posters is as simple as making PPT. Just drag each element onto the canvas, and you can make various posters.
It provides various materials, such as posters, picture books, leaflets, invitations, marketing long pictures and business cards. ......
Basically, you can find everything you want.
For example, the cover of this fashion magazine:
Click on the selected element to edit, and you can drag it at any time like PPT. The operation is really super white
There are many original illustrations and materials to choose from, and you can make tall posters directly on the Internet:
By dragging and dropping, you can put all kinds of original elements into your own design without any copyright risk:
This is the cover picture of the original picture and illustration of the WeChat platform. Although not as good as Ps, it is enough for daily use:
2. Canva- can be painted
Canva is a super global design tool website. Referring to the website template, Xiaobai can also make high-profile posters.
First of all, there are many template materials that can be referenced, and it is enough to basically apply them.
Please click to enter the picture description. If you are not satisfied with the template material, Canva also has free pictures, fonts and plug-in galleries, and you can also make your own tall posters. The following figure shows the effect of combining two templates, is that ok?
Please click on the input picture to describe that there are also many special effects tools available in Canva station, and you can generate tall effects with one click. (For example, let's make the picture above according to the style of Tik Tok. )
Please click to enter the picture description, which is really super convenient. Similar platforms include Ke Fan Fast Map and Fotor Online Design, both of which can achieve similar results. Each platform has its own advantages and can be used in combination.
For example, the matting function of Ke Fan Quick Map is very easy to use, and it is very convenient to matting into material with one key:
Please click to enter the picture description. Of course, if you want to make a higher and more professional poster, I still recommend you to learn the knowledge of graphic design and play with these tools.
Finally, share some design principles:
1, alignment principle
In layout design, alignment can make the visual effect uniform, and the layout looks clear, neat and orderly, which is very suitable for beginners.
In the principle of alignment, it also includes left alignment, right alignment, center alignment and both ends alignment, which can make the picture more neat, clear and orderly.
Example-This poster is aligned to the left:
Please click to enter the picture description. 2. The principle of contrast.
The principle of contrast is to put different colors, shapes, sizes, lines and other elements in a layout, giving people a sense of visual emphasis and more organized information content.
For example, this poster uses the principle of contrast, which makes the overall picture of the poster very strong:
Please click on the input picture description 3. Noise reduction principle.
In a poster, except the background itself, generally no more than three colors and fonts are used, which can make the whole poster look more concise and clear, and will not give readers visual pressure.
For example, this poster uses the principle of noise reduction:
Please click to enter the picture description. 4. The principle of blank space.
Blanking was originally a common technique in China's artistic creation, which means that in the artistic creation of calligraphy and painting, in order to make the picture and composition of the whole work more harmonious and exquisite, the corresponding blank was intentionally left, leaving room for imagination.
At present, this function is often used in posters and artists.
For example, the following posters all use the effect of the white space principle:
Please click to enter a picture description.