Article 1: Basic format of market research report
First of all, the last article
(a) the title page and the title page
(2) content
(3) Chart Catalogue
(4) Abstract
It is necessary to explain why this investigation was conducted, what aspects of the problem were considered, what results were obtained, and what to do.
Second, the text
The text includes introduction, research purpose, research methods, results, limitations, conclusions and suggestions.
(1) Introduction
The introduction explains why this research is carried out and what is the purpose of this research. The introduction includes the basic authorization content and related background materials.
research method
The research method part should be clear about the following five aspects.
1. The survey design explains whether the survey item is exploratory, descriptive or causal, and why it is applicable to this type of survey.
2. Whether the data collection method is to collect primary data or secondary data. Whether the results are obtained through investigation, observation or experiment. The questionnaires or observation records used should be compiled in the appendix.
3. What is the overall goal of sampling survey, how to determine the sampling frame, what kind of sample unit it is and how to choose it.
4. How many and what kind of field workers are employed in field work, how to train them, how to supervise and manage them, and how to check field work.
5. Analyze and explain the quantitative analysis methods and theoretical analysis methods used, but be careful not to repeat the contents found later. (iii) Results and limitations
The result occupies a large space in the text. This part of the report should present a series of project findings in a logical order and closely follow the research purpose. (4) Conclusions and suggestions
The conclusion is based on the opinion of the survey results, and the suggestion is the action that should be taken.
Three. appendix
Part II: Market survey report: About today's students.
When writing this topic, I was still hesitant to write the story of Zou, the general manager of Weihai Founder Computer Co., Ltd., whom I interviewed, and how he changed from a laid-off worker to a successful person. But on the other hand, what I learned deeply during the holiday-what I saw, heard and felt about the students-strongly urged me to write them down in my heart.
After careful consideration and summary, I think that the current student chaos and management difficulties can be explored from two aspects. At the same time of analysis, I will write about the phenomenon of students, so I will not write about the current situation of students as an independent part, but let it run through the reasons.
One: External factors
I think there are many external factors and I don't want to discuss them one by one.
1: Ideological education is not only about students, students, students can actually be regarded as a profession. Students spend most of their time in the classroom. Students should not only learn scientific knowledge in class as a tool for their future survival, but more importantly, learn how to be a person and how to be a real person. In this regard, the ideological education courses offered by schools are also for this purpose. We say that the original intention is good, but what is the actual situation? Let's listen to one of the students We have no ideological education class. Is to spend money on waste paper. This is like a class in name only. Another student told me that we were taught by a teacher, and what he said was boring. It can be said that the ideological class is an idle class, and it has not played its due role, or even had a chance to play its role. The result is, of course, that students have not been properly educated and their thoughts have not been correctly guided. The level of ideological understanding that should accompany his knowledge and cultural growth has also stopped, which must be done.
2, the degree of error When everyone shouted in unison that the education system was unreasonable, the education department launched the card of reducing the burden. I don't know how big the city is, but as far as the countryside is concerned, there are too many disadvantages. High school students struggle day and night because they want to cross the single-plank bridge, and reducing the burden is just an unattainable thing for them, just a good wish. (But in this respect, I think that in the past, our senior high school did a good job, and the teachers rarely assigned homework, which saved us from the pain of sea tactics), but in primary school and junior high school, the situation of students is just the opposite, and the burden reduction is particularly good. Great, the school is overloaded, and there is little homework on weekends and holidays. Students watch TV at leisure, patronize the game hall and get together to play poker and mahjong. (Of course, high school is nervous and junior high school is slack, so we need to reduce the burden, but we need a moderate burden, a burden that can really make us neither nervous nor so relaxed.
3. Impact of the Environment We all know that the environment includes the natural environment and the social environment. What I want to talk about here is the human factor in the social environment. Students are a cultured group, which can also be said to be a moldable group, so students are greatly influenced by others. When it comes to educating them, we can easily think of parents and teachers. There is no denying that parents nowadays are a little doting on their children (this phenomenon is many). Now teachers are a little afraid of students (afraid of getting into trouble), so parents are not strict and teachers are not strict. Parents try their best to satisfy their children's desires and needs, ignoring their ideological education, while teachers are aware of the necessity of educating their students, but they are afraid of talking too much or accidentally hitting their children. Parents will come to the door, leaders will talk, and they will turn a blind eye. The result is that after students make small mistakes, they can't get the criticism and correct guidance they deserve, and it is very likely that they will learn from small ones and make many a mickle. Of course, there are other external factors, but because their functions are relatively small, I won't list them one by one.
Second, internal factors
The external cause is important, but the internal cause cannot be ignored. No matter how good the external conditions are, if the students themselves just don't recognize or accept them, it is equal to zero. Students' ideological ladder is gradually accumulating. In fact, most children who swear and fight know that it is wrong. Then why do they swear and fight again and again? There is a very important aspect here: knowing your mistakes and not changing them. During the holiday, a junior high school student in our neighboring village actually made his father feel desperate and drank pesticides. The boy just spent his family's money on gangsters at school, and then the amount he stole increased. The preaching of his parents and relatives was useless, and he didn't stop it. Finally, he stole the certificate of deposit from home and squandered it in two days. Maybe my father was so disappointed that he took the medicine, but it was difficult to heal when he was in a hurry. Suppose this little boy. In fact, people around him are enlightening him. He just ignores it and won't change it, leaving his thoughts in the wrong and filthy area instead of clearing away the garbage of his thoughts. He knows everything. Just don't do it It seems that internal factors are really important and the key. When students' thoughts realize their mistakes, truly change from the heart, and external factors do useful work, their thoughts leap to a higher level and continue to develop towards healthier people.
The above is my analysis of the current students (it should be said that it is mainly a bad aspect). As a student, I can't help but look at some students who are biased, but I am very satisfied. This is what I wrote after investigation, reflection and summary.
Chapter 3: Market research report: Let's pay attention together (holiday tourism operation in our province)
In the hot summer, the heat is unbearable, and primary and secondary schools have already had a holiday. In order to have a meaningful summer vacation, many students go sightseeing everywhere to enrich their knowledge, improve their self-cultivation and broaden their horizons. So, the author came to the Provincial Tourism Bureau and made a detailed investigation on holiday tourism in our province:
Since last year, a new vacation system has been formed during the Spring Festival. Eleven? 、? May day? Three vacation trips Golden week? , greatly stimulated the people's enthusiasm for tourism, domestic tourism is unprecedentedly hot, from last year's National Day to this year's Spring Festival, May Day? There have been several climaxes in the consumption fever of public tourism. Holiday tourism has effectively promoted the development of tourism, railways, transportation, civil aviation, catering and commerce in our province, stimulated consumption, stimulated domestic demand, increased fiscal revenue, met the public's tourism needs, enriched holiday life, played a positive and important role in improving people's living standards and prospering local economy, and was widely welcomed and concerned by the whole society. Holiday tourism has promoted the great development of holiday economy, mainly in the following aspects:
(1) Holiday tourism promotes the development of tourism. ? May day? During this period, the province received 3.2 million Chinese and foreign tourists, and the tourism revenue exceeded 2 billion yuan, with an average daily income of nearly 300 million yuan, an increase of 12% over last year's National Day. Popular tourist areas all over the province are booming again. For example, Xiamen, an excellent tourist city in China, received 580,000 overseas tourists, and its total tourism revenue exceeded 654.38+600 million. Wuyishan City, which was just listed in the world natural and cultural heritage last year, received10.05 million tourists, and the direct income from tourism was more than 50 million yuan, both of which reached record highs. ? May day? During this period, Mazu Cultural Tourism Festival was held in Meizhou Island, and the number of people who came to the island in seven days reached 6.5438+0.2 million. There are 48 scenic spots in Sanming City, which received 268,000 person-times, up by 200% compared with last year, and the income was 5,350 yuan, up by 2 15%. In the past, Guanqingshan, a warm and cold area, received more than 30 thousand people. Due to the rapid warming of holiday tourism, the travel agency business is booming, and hotels and restaurants around the country are frequently in a hurry.
(2) Holiday tourism promotes the development of civil aviation transportation. ? May day? During the period, the number of passengers entering and leaving Xiamen Airport was 1 14343, a year-on-year increase of 56%. Flight 837, including additional flight 142. Wuyishan airport flight 170. On May 1 day, the number of people entering and leaving Fuzhou Changle International Airport by air reached 4,900. From May 1 day, Fujian's special tourist trains in and out of Fujian continued to peak all day, with an average daily passenger flow of more than 40,000, surpassing the peak in Spring Festival travel rush, and more than 30 pairs of special tourist trains were added in the province. Fuzhou, Xiamen and Quanzhou are full of short-distance tourist trains, of which more than 80% are tourists. Fuzhou to Wuyishan? Wuyi ranks? The special train has added four carriages on the original basis, and it is still 30% overcrowded. During the holidays, Xiamen Railway Station sent 7 1294 passengers, up 57.85% year-on-year. Highway passenger traffic is not inferior, for example, the holiday passenger traffic of Xiamen Special Transport Corporation reaches 1 13065 passengers. According to estimates, the proportion of transportation expenses in tourism expenditure can reach more than 70%, and railways, civil aviation, highways and water transportation have become the biggest beneficiaries of holiday tourism.
(3) Holiday tourism promotes the development of retail industry. The sales of large shopping malls in Xiamen and Quanzhou increased by about 42% on average, and the passenger flow doubled than usual, half of which were foreigners visiting Fujian. The total social retail sales of 1999 increased by 6% compared with 1998, but the post-holiday sales increased by 70%. This shows that it has become obvious that holiday tourism drives tourism consumption, and consumers are gradually forming the habit of holiday consumption. Therefore, the popularity of holiday shopping malls can be said to be the performance of holiday tourism to promote the retail industry to catch up with international trends.
(D) Holiday tourism promotes the development of catering. ? May day? The number of tourists to our province is 3.2 million. So many people who know how to eat and drink will inevitably bring huge business opportunities to the catering industry, which will be a considerable amount if calculated according to the standards of 40 yuan. Is it? May day? 、? Eleven? It's still New Year's Day and Spring Festival. In many cities and scenic spots, there have been hot scenes of crowds and crazy sales. Many restaurants, restaurants and fast food restaurants have to queue up for appointments. Moreover, tourists can also appreciate the food culture in all parts of the province during the food process.
(5) Holiday tourism promotes the development of leisure and entertainment industry. With the start of holiday tourism and the improvement of living standards, the consumption pattern of urban residents has gradually changed to leisure and entertainment. Leisure and entertainment not only allows tourists to participate in various amusement facilities and activities and experience the knowledge and fun, but also integrates leisure culture, sports and other forms with the amusement theme with leisure and entertainment as the carrier, so? Entertainment? It has become rich and colorful, satisfying tourists' desire for leisure, entertainment and fitness. According to the survey, 50% people consider traveling on holidays, and 64.8% people who travel abroad participate in leisure and entertainment. In order to meet this new demand, many leisure and entertainment industries have sprung up everywhere, such as teahouses, pottery bars, bars, discos, oxygen bars, gyms, shooting, water sports, tennis, golf and dance machines. All these places are full at festivals. In addition, holiday tourism has also promoted the development of finance, network telecommunications, agriculture, animal husbandry and construction manufacturing.
Although holiday tourism is popular, there are still some problems in holiday tourism because of its wide coverage and strong correlation: (1) It is too late to notify the holiday time; (2) Restricted by tourist traffic; (3) Accommodation beds in hot tourist areas are in short supply; (4) Individual propaganda media mislead consumers.
At the end of this survey, the author sincerely wishes that the tourism industry in our province can advance by leaps and bounds and become an indispensable economic pillar of the province! Become the first economic pillar in the province! The future of tourism is brilliant, brilliant and full of vitality!
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