The Report on Market Research and Investment Strategic Planning of Sports Fitness and Leisure Industry in China pointed out that in recent years, people in China have paid special attention to strengthening disease prevention through exercise. According to the survey of people aged 20-69 by Prospective Industry Research Institute, 5 1% people in China are exercising, which is 1.5 percentage points higher than that in 20 13 years. From 2009 to 20 14, the number of people who regularly take part in physical exercise in China has been rising, reaching 383 million in 20 14. The huge fitness crowd will bring huge demand to the fitness industry in the future.

Consumers with different consumption levels also have great differences in fitness needs and purposes. From the perspective of consumption power, economic users are more likely to reduce fat and enhance physical fitness, which belongs to the category of healthy living; Influenced by the foreign fitness culture that advocates body and will, fitness enthusiasts have higher requirements for their own appearance, and the purpose of fitness is more to shape; For high net worth users, fitness is more about socializing and decompression.