Because publicity and reporting is a policy-oriented, theoretical and professional work, involving a wide range, to do a good job in publicity and reporting, we must adhere to the concept of "learning to promote change", persist in understanding in learning, practice writing in understanding, improve in writing, try to grasp the learning opportunity, broaden the learning channels, improve the learning depth, and learn to analyze the essence of things through the phenomenon of things with philosophical thinking. Look at the development of things with dialectical eyes, strive to broaden their horizons, deepen their thinking, and write sharply, so as to lay a solid foundation for accurately spreading enterprise management concepts, publicizing the development of typical enterprises, and submitting enterprise work information.
The second is to be good at thinking and constantly improve the hit rate of publicity and reporting.
The click-through rate of the manuscript determines our enthusiasm for publicity and reporting. If we work hard to write a manuscript and then throw it out, it will be like "sinking into the sea", and our enthusiasm for writing will be greatly reduced. In order to improve the hit rate of propaganda and reporting manuscripts, the following five points must be achieved: the first title should be "eye-catching". Surrender is like a blind date. The title is the first factor that determines whether our manuscript can be adopted. Therefore, every time you write a manuscript, you should pay great attention to the production of the title, and strive to attract the editor's attention with the title of "making the finishing point" to increase the probability of the manuscript being adopted. The second topic should be "novelty". News topic selection is as particular as cooking material selection. Only fresh ingredients can make delicious dishes. In order to get more fresh news materials, we must open our eyes, listen in all directions, pay more attention, observe and think more, and learn to choose topics with unique vision and keen insight to enhance the readability of the manuscript. The third genre should be "watching wine and watching food" At present, there are magazines, newspapers and websites in our industry. Different media, different layouts, need different genres of manuscripts. When we get certain news materials, we should learn to determine different writing styles according to different materials, and strive to make every written manuscript "marketable". The fourth prescription should "keep pace with the times". The biggest feature of publicity reports is timeliness. If the timeliness is lost, no matter how good the news theme is, it will lose its vitality. To this end, as long as there is news around, we must try our best to interview, write and publish at the first time, and strive to "win by speed." Fifth, posting should be "opposite". When submitting a manuscript, we should pay attention to submitting according to the layout and column settings of each media, and earnestly "submit".
Third, be willing to contribute and constantly enhance the sense of mission in publicity and reporting.
Propaganda and reporting is a boring job. To do a good job in publicity and reporting, we must carry forward the spirit of hard work and dedication, constantly enhance the sense of responsibility and mission of publicity and reporting, and be diligent in mouth, legs, ears, brains and hands. Only in this way can we get more news materials, write better news articles and become a qualified reporter.