Even on the B 1 floor, hang lung plaza can also gather high-end luxury brands such as Dior, Prada and Armani, which can be described as "either rich or expensive" in terms of brand grade.
Shanghai hang lung plaza B 1 Building Brand
From the format, the retail brands of fashion clothes, watches and jewelry in hang lung plaza are the absolute "protagonists" of B 1 floor, while the light catering brands are only Coffee Academy and Pierre Kyle Lini. From the point of view of store layout, they are distributed in the public space area next to the elevators on the east and west sides of B 1 floor, and do not occupy other retail stores on B 1 floor, which greatly improves the commercial space utilization rate of the whole B 1 floor.
Hang lung plaza B 1 floor format.
Interpretation of characteristics: brands cater to young customers
In addition to high-end luxury brands, hang lung plaza has also gathered a number of new trend brands to cater to the needs of young consumers.
Earlier, Peng, the director of Hang Lung Real Estate, revealed in an interview with Win Face.com: "In view of the trend that young customers like personalization and designer brands, a number of eye-catching trend brands have been introduced to the B 1 floor of hang lung plaza, among which many brands have entered China for the first time, such as Valextra, Golden Goose Luxury Brand and Chiara Ferragni". Chiara Ferragni is a famous Italian fashion blogger Chiara Ferragni's eponymous brand and the first direct store in the world.
Shanghai hang lung plaza B 1 Floor
According to Du Bin, general manager of RET Ruiyide Leasing Service Department, this move is that hang lung plaza is paying attention to the needs of white-collar workers working near the surrounding office buildings while further expanding the advantages of flagship stores.
In addition, in terms of hardware and service details, hang lung plaza has also created a more comfortable shopping environment through this upgrade. For example, in the bathroom on the B 1 floor, in hang lung plaza, in addition to the regular rest areas such as maternal and child rooms, there are also dressing rooms specially for consumers to rest and make up.