Fitness may be the most market-oriented industry in China. No one. The advantage is free competition, and heroes are not judged by resources. The disadvantage is that there is no perfect supervision and industry standards, not at all.
It is important to choose where to open a shop, but more important than that is to determine why you want to open a shop.
No matter how much you like this place, don't force the rent to exceed the preset ceiling, or you will regret it after three months of opening.
There are success or failure cases in communities, shopping malls, hotels and stadiums. The decisive difference is not location, but the ability and orientation of entrepreneurs.
High-end equipment, luxurious decoration and elite coaches will make you feel good, but they may not make users feel good.
Fire fighting involves a lot of energy and costs a lot of money most of the time.
You can't please everyone and find out who is not your target customer.
No matter how exquisite and luxurious the front desk is, it can't compare with the stains in the bathroom and the smell of yoga mats.
If you like fitness, you can buy fitness cards from all over the world with money, and you don't have to open a gym yourself.
If even the basic trademark registration, profit and loss analysis and cost accounting are taught by others, it is better not to rush to start a business.
Don't wait for it to open, or you will be six months behind.
The cash flow of fitness may be high, but the rate of return must be low. Bad luck will become your negative asset.
If you don't know anything, you must exercise. It is better to spend money to find a relatively reliable brand to join, and then consider your century-old plan when you enter the door.
Source: Zhihu.
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