In Korean age classification, the 20th generation refers to people aged 20 to 29. People in this age group are usually social activists. Their studies have been completed or are being completed, and they are beginning to enter the stage of their careers. Many young people are pursuing freedom and independence in this period. They may choose to leave home, live independently or live with friends.

As the social circle and economic strength of the 20th generation gradually increase, their spending power will also increase. Many enterprises and brands have realized this and started to pay attention to the marketing strategies of this group. In addition, the 20th generation attached great importance to maintaining health and appearance, and the markets for gyms, beauty salons and body shaping were also expanding.

Although the work and personal life of the 20th generation are very busy, they also attach great importance to entertainment and cultural life. There are various cultural and entertainment activities in Korea, such as pop music, Korean dramas and movies. , deeply loved by 20 generations. At the same time, some exhibitions, concerts and nightlife places have also become popular places for the 20th generation.