FILA, a century-old sports fashion brand, 19 1 was founded in the Italian town of biella. It is a brand of textile and knitting clothes founded by the Ferrara brothers. In 1970s, in order to cooperate with diversified development, Philo turned to sportswear and successively developed tennis, golf, fitness, skiing, mountaineering, basketball and other series.

Feile products are now sold to more than 30 countries, such as Italy, Britain, Germany, France, the United States, China, Japan, South Korea, Brazil and Russia.

On the evening of March 25th, 200212002, Philae issued a statement that Philae China has been continuously purchasing and using cotton from China, including cotton from Xinjiang. At the same time, Phila China has started the relevant procedures for quitting BCI.

In September 2005, Feile brand was first introduced to China market by United Asia, and the first flagship store of Feile opened in Shanghai in 2006. In the second half of 2007, Feile transferred all the rights and interests of Feile brand in China (including Hongkong and Macau) to Belle International for US$ 48 million.

100 is enough to record a historical change; 100 years is enough to witness the glory of a brand. 201101013 The launch conference and centennial celebration of Feile brand with the core concept of "the return of the century-old Feile fashion" was held in the cauldron of Beijing 798 D-Park Art District, which opened the century-old lifestyle brand Feile/kloc-.