1, brand naming is different from LOGO: Jordan is a China brand, and its naming and logo has nothing to do with basketball player Michael Jordan. AJ is a brand named after Michael Jordan, and its symbol is Jordan's classic dribbling and dunking.
2. The product line and market influence are different: The Jordan brand mainly focuses on the design and manufacture of basketball shoes and related sports equipment, with a narrow product line. As a high-end brand of Nike, AJ has a wide product line, covering basketball, running, fitness and other fields, and enjoys high popularity and influence in the market.
3. Jordan is a brand of sporting goods under Zhongqiao Sports Co., Ltd., which is a leading brand enterprise of sporting goods in China. AirJordan, also known as AJ, is a sneaker brand owned by Nike and authorized by American NBA basketball superstar Michael Jordan. It was released to the public on 1985, and its brand logo is Jordan jumping up and dunking with one hand.