Liu Genghong, who has more than 70 million fans, can't help it? Start live broadcast with goods
Holding a huge amount of traffic, Liu Genghong finally embarked on the road of live broadcast with goods, as the outside world speculated. However, compared with the fanfare of other anchors with goods, Liu Genghong is more cautious. Without preheating, without informing fans, and even giving up Liu Genghong's own account, Liu Genghong chose to use the goods in his wife Wang Wanfei's Tik Tok account to test the live broadcast. After the fire in Liu Genghong, this live broadcast is the first show of goods. The three products sold are all products of Philo, with prices ranging from 329 yuan, 460 yuan and 649 yuan.
During the live broadcast, Liu Genghong and his wife connected the video with Fila's flagship store. The two introduced their products in fitness clothes with obvious "FILA" brand logo. Previously, Liu Genghong was only wearing a sports suit with a brand logo for soft product placement in the live broadcast room, and sports brands such as Li Ning, Skechers, and Fila all sought his cooperation. It is reported that "the sports brand Feilehua170,000 yuan signed a contract to endorse Liu Genghong" had been reported on the Internet before, but Feile responded that the amount was untrue, and the specific figures could not be made public because it involved trade secrets.
what do you think?
Although Liu Genghong's debut with goods began in the live studio of his wife Wang Wanfei, some netizens found that at present, Liu Genghong has added the certification of "Quality E-commerce Expert" in the official certification of Tik Tok platform, and the contact information specially responsible for live broadcast has also been added in the profile, so the live broadcast with goods will start in Liu Genghong's own live studio, perhaps in the near future.