Yysports and topsports are both well-known brands in China sporting goods industry, and the main difference between them lies in their business scope and positioning. Yysports was established in 1994, mainly engaged in sports goods, outdoor products, military and police supplies and other fields. As one of the brands of Bailey Group, yysports is an enterprise with the corporate culture of "love, innovation, professionalism, harmony and responsibility". Yysports aims to provide consumers with high-quality, cost-effective sporting goods and related services. Topsports is a famous sports goods retailer in China, which was established in 2004 and is one of the largest sports brand retailers in China market. Topsports mainly sells sports shoes, sportswear, sports accessories and other products. It is an enterprise with sports, leisure and fashion as its orientation. Topsports is committed to the brand mission of "Let more people enjoy sports fun", aiming at promoting the development of national fitness. The difference in business scope and positioning also determines the difference in competition mode and market focus between the two companies.