This is a virtual reward. According to the query of keep official website, the keep projection medal is a kind of virtual award, which is an honorary badge awarded based on the keep value accumulated by users in the process of sports social platform keep. Keep is an intelligent fitness platform launched by Beijing Calorie Technology Co., Ltd. on 20 15. Its founder is Wang Ning. The platform provides online sports courses, intelligent fitness hardware, sports consumer goods and other sports and fitness related products.